Publicación de Xiomara Sierra Digital Strategist

Be aware of these red flags… 🚩🚩🚩 …when looking to hire a social media manager! Hiring a social media manager to help elevate your business is a great idea but finding the right person is SO important. You need to trust that they’ll be growing your accounts in the best most effective way, so it’s important to be aware of these red flags when you’re searching: 🚩 “You should be on every platform” 🚩 “You need to buy followers to look more successful” 🚩 “I’ll guarantee you “X” amount of new followers in weeks” 🚩 “I’ll make you go viral” 🚩 “You need to be posting everyday” Get in touch to explore my social media management services ☕️ #socialmediamanager #socialmediafreelancer #smallbusinessowner #smallbusinessuk #manchesterbusinesses #manchester #cheshire #hospitalitybusiness #socialmediamarketing

🌟 Paid Marketing vs. Organic Marketing: Which is Right for You? 🌟 💸 Paid Marketing: → Fast Results: Get immediate visibility and traffic. → Targeted Reach: Highly specific audience targeting. → Control and Flexibility: Adjust your budget and strategies on the fly. → Examples: Google Ads, Meta Ads, Instagram Sponsored Posts. 🌱 Organic Marketing: →Cost-Effective: No direct costs, but requires time and effort. →Long-Term Benefits: Builds brand credibility and trust. →Engagement Focused: Fosters genuine connections with your audience. →Examples: SEO, Social Media Content, Blogging. --------------- 📊 Case Study: A recent campaign showed that combining Google Ads with a robust content strategy resulted in a 40% increase in website traffic and a 25% rise in conversions within six months! Choosing the right strategy depends on your unique goals, budget, and timeline. Want to dive deeper into how these strategies can benefit your business? → Let’s connect and discuss your options! #DigitalMarketing #PaidMarketing #OrganicMarketing #SEO #GoogleAds #SocialMediaMarketing #ContentMarketing #MarketingStrategy #BusinessGrowth #itskhalidbd

I don't know who needs to hear this, but: Comms ≠ Marketing ≠ PR I'm a scientist by training and it took me an embarrassingly long time to figure out the subtle -- but substantial! -- differences between these functions as I have transitioned from the lab to having my own comms consultancy. Here's a **very simplified** rubric I came up with to describe the basic activites of these groups and how they overlap. Typically, for a biotech/techbio startup, you'll want to first engage a (sci) comms specialist to help you develop your corporate and scientific narrative and apply it to your key channels (pitch deck, website, maybe social media). Then, when you are ready to make a public announcement, you'll need a Public Relations expert who can connect you to reporters and can help tailor the comms messages to get coverage. Lastly, once you are ready to engage a boarder audience (typically of customers or patients), you'll be ready to engage a marketing expert who can create things like paid social campaigns and ads to drive specific outcomes (sales, signups, clicks, etc). Now, there are some people and agencies who do all of these functions. There are also lots of activities and similarity/differences that I didn't cover (audience and channels for two). But hopefully this is a good starting point for understanding how these functions work together to tell your company story. Do you have other questions about comms/PR/marketing? Ask away! Do you disagree with my description of these roles? Let me know!

Social Media Optimization (SMO) is the strategic use of social media platforms to grow and enhance the visibility of a brand, product, or service. Effective SMO increases awareness, drives traffic to websites, and fosters engagement by optimizing content and interactions on various social media platforms. Here are a few key strategies for effective SMO: 1. Optimize Your Profile: Make sure all your social media profiles are complete and embody your brand’s personality. This includes having a recognizable profile picture, a compelling bio, and links to your website or other important pages. 2. Content Quality and Relevance: Publish high-quality content that is relevant to your audience. This could include blog posts, videos, infographics, and other multimedia content that provides value and is likely to be shared. 3. Consistency in Posting: Maintain a regular posting schedule to keep your audience engaged and informed. Use social media management tools like Buffer or Hootsuite to plan and schedule your posts for optimal times. 4. Engage with Your Audience: Actively engage with your followers by responding to comments, participating in conversations, asking questions, and running polls. Engagement increases visibility and fosters a sense of community. 5. Use of Hashtags: Utilize relevant hashtags to extend your reach and connect with new audiences. Research popular and trending hashtags but ensure they are relevant to your content. 6. Cross-Promote on Different Platforms: Share your social media content across different platforms to reach a wider audience. Tailor the content to fit the platform’s unique audience and format. 7. Leverage Analytics: Use analytics tools provided by social media platforms to track engagement, reach, and the overall performance of your posts. This data can help you tweak your strategy and improve effectiveness. 8. Paid Promotion: Consider using paid advertising options available on platforms like Facebook, Instagram, and Twitter to boost your visibility, especially when targeting specific demographics or promoting major campaigns. 9. Influencer Collaboration: Partner with influencers who have a significant following in your industry. This can help you reach a broader audience and lend credibility to your brand. 10. Monitor Trends: Stay updated with the latest trends and adapt your content accordingly. Being topical can increase the likelihood of your content being noticed and shared. Implementing these strategies can help maximize your social media presence, thereby increasing your brand’s reach and impact in the digital space. #DigitalMarketing #SMO #SocialMedia #SMM

What the F*** is Actually MARKETING? 🤔 As a marketing specialist, I often get asked, "What exactly is marketing?" While it covers a wide range of activities, at its core, marketing is about connecting with your audience to sell your products or services. Let me break it down with some examples to illustrate the different aspects of marketing with a campaign I was part of: 1️⃣ TRADE MARKETING: If you are launching a brand new mascara and you put an ad in a Sephora store (a retailer), that’s trade marketing. 2️⃣ PROMOTION: If you offer a limited-time discount on your mascara, that’s promotional marketing. 3️⃣ PUBLIC RELATIONS: If you get influencers or famous people to talk about your mascara, that’s public relations. 4️⃣ PUBLICITY: If the local news covers your mascara launch, that's publicity. 5️⃣ EVENT MARKETING: If you hold an event for that mascara and invite press and influencers, that’s event marketing. 6️⃣ E-COMMERCE: If you showcase the mascara's benefits online and facilitate transactions, that’s e-commerce marketing. 7️⃣ SOCIAL MEDIA: If you create engaging content and interact with customers on platforms like Instagram, that’s social media marketing. 8️⃣ GUERRILLA MARKETING: If you set up a surprise pop-up shop in the street for consumers, that’s guerrilla marketing. = MARKETING: If you’re the one who made these decisions and planned the entire campaign, that’s marketing.  ↳ It involves strategically understanding customer needs and creating offerings that fulfill these needs. 👉 Curious about how these marketing tactics can work for your brand? Let's connect! Comment below or reach out directly, and let's start a conversation. #Marketing101 #MarketingStrategy #360Marketing

Ready to drive innovation in Advanced TV? 📊 We're looking for an Insights Manager to join GroupM and lead the charge in delivering data-driven insights and cutting-edge targeting strategies. If you're passionate about data, creativity, and making an impact, this role is for you! 🌟 #SomosGroupM

Is contextual targeting really just a programmatic strategy? Let's set the record straight. There’s a lingering misconception in the industry that contextual targeting is limited to programmatic advertising. While it has been a key component of programmatic systems, the truth is much broader—and more exciting. And with Google’s recent decision on pulling the plug on third-party cookie deprecation, some might think this is a signal to stick to cookie-based strategies. But here’s the reality: Contextual targeting is not tied to programmatic, nor is it a backup plan for the demise of cookies—it’s the future of advertising. Here’s why marketers globally are already moving beyond cookies, regardless of Google’s decision: 1-Contextual isn’t programmatic-dependent. 😉 While programmatic systems often include contextual targeting, it’s far more versatile. Contextual works across direct publisher partnerships, native advertising, and even traditional media, providing meaningful engagement without relying on personal data. 2-Privacy-first strategies are non-negotiable. Consumers are increasingly demanding transparency and privacy in advertising. Even with cookies still in play, brands that don’t adopt privacy-compliant approaches risk losing trust and relevance. 3-It’s about future-proofing. Google’s decision gives breathing room, but it doesn’t erase the inevitability of change. Leading marketers are already investing in AI-driven contextual targeting—a solution proven to deliver relevance and engagement without tracking individual users. 4-Better results, today. Contextual targeting doesn’t just align with the future—it’s already outperforming cookie-based strategies in many campaigns by aligning ads with the content and sentiment of the environment, driving attention and resonance. The misconception that contextual is limited to programmatic has held the industry back. It’s time to recognize it as a standalone, essential strategy that meets the demands of today’s privacy-conscious consumers while preparing us for a cookieless tomorrow. So, are you ready to lead the change, or will you wait for the inevitable? Let’s discuss how contextual targeting can transform your approach today. 🤩 #contextualAI #privacyfirst #digitaladvertising Seedtag 😍

🚀 Advanced Social Media Marketing Strategies to Increase Your Online Presence 🚀 In today's digital age, having a strong social media presence is key to the success of any business. However, just having active profiles is no longer enough. It's time to implement advanced strategies to stand out and capture your audience's attention! Here we share effective tactics to improve your online presence: Collaboration with Influencers 🌟 Identification of Relevant Influencers: Use tools like BuzzSumo and HypeAuditor to find influencers aligned with your brand. Collaborations and Sponsorships: Establish agreements where influencers promote your product or service on their platforms. Authenticity and Transparency: Make sure the collaboration is genuine to avoid harming your brand. Paid Ad Campaigns 💸 Precise Targeting: Use advanced Facebook Ads and Instagram Ads tools to reach your ideal audience. Design Creativity: Design engaging ads with clear messaging and use short videos or high-quality images. A/B Testing: Run tests to compare versions of your ads and optimize your campaigns. Interactive Content 🔄 Polls and Quizzes: Get to know your audience's opinions with polls on Instagram and Twitter. Contests and Giveaways: Increase engagement and your followers with attractive and relevant prizes. Live Streams: Interact in real-time with your audience during launches, Q&As, or live demos. Analytics and Continuous Optimization 📊 Key Metrics: Monitor reach, engagement, conversion rate, and ROI to evaluate the success of your campaigns. Analytics Tools: Use Google Analytics, Hootsuite, and Sprout Social for detailed reporting. Feedback & Adjustments: Collect feedback and adjust your strategies based on the data. Implement these advanced strategies and take your social media marketing to the next level. Attract a larger, more engaged audience and grow your business! 🚀✨ #DigitalMarketing #SocialMedia #MarketingStrategies #OnlineMarketing #Influencers #AdvertisingOnSocialMedia #PaidAds #InteractiveContent #DigitalAnalytics #CampaignOptimization #BusinessGrowth #ContentMarketing #AdvancedStrategies #SocialMedia #DigitalMarketing

🌟About a quintet of successful influencer marketing in the interview with Pasha Medvedev for Brazil's top media-outlet Meio&Mensagem ☝️With the livestreaming audience projected to reach 1.41 billion by 2025, brands have a golden opportunity to engage consumers in real-time on platforms like Instagram, TikTok, and YouTube. 📈 As the popularity of livestreaming continues to soar, influencer advertising in Brazil is experiencing rapid growth, with spending expected to reach US$458.20m by 2024. Brands are recognizing the power of livestreaming influencers to connect with diverse audiences and foster deeper brand connections in an increasingly multicultural landscape. 🌐 As livestreaming continues to evolve, brands should consider a diverse portfolio of influencers, leverage AI for personalized marketing campaigns, and explore livestream ecommerce opportunities to unlock new revenue streams. Here are 5 Essential Tips for Influencer Marketing Success 1️⃣ Embrace influencers of all sizes, from nano to mega, to reach diverse audiences. 2️⃣ Deepen brand connections with livestreamers for greater authenticity and inclusivity. 3️⃣ Expand beyond gaming content to tap into the growing popularity of non-gaming livestreams. 4️⃣ Utilize AI for personalized marketing campaigns that resonate with consumers. 5️⃣ Explore livestream ecommerce opportunities to drive new revenue streams and engage consumers in innovative ways. 🚀 Now is the time for brands to adapt and thrive in the dynamic world of social media marketing. Don't miss out on the opportunity to connect with consumers in real-time and drive meaningful engagement. Read the full interview with numbers here https://lnkd.in/gbAQjfDK #InfluencerMarketing #Livestreaming #SocialMediaGrowth

Marketers have two sides. Just like the ONLY 2 audiences Dara uses for Meta ads: Imagine doubling your ROI by focusing on just two key audiences. Yes, it’s possible. Let me tell you how. A) Broad Targeting Why it works: Broad targeting leverages Facebook's powerful algorithm, allowing it to find the best potential customers based on your campaign objectives. Strategy: Use minimal restrictions and let the algorithm do the heavy lifting. Focus on compelling creative and strong copy to attract a wide audience. B) Lookalike Audiences Why it works: Lookalike audiences are built from your best customers, making them highly effective for reaching people similar to your top buyers. Strategy: Create lookalike audiences from your highest-value customers, such as recent buyers or frequent purchasers. This ensures the new audience shares meaningful traits with those who already love your product. How do you build great Lookalike audiences? 1) Build Strong Seed Audiences First Use high-quality data from your CRM. Focus on your best customers—those who’ve made multiple purchases or are recent buyers. This ensures your lookalike audience shares meaningful traits with your top customers. 2. Constantly Test and Iterate Experiment with multiple lookalike audiences. Start with five to fifteen variations. Track key metrics like CTR, CPC, and ROI to identify top performers. Even successful audiences need regular tweaking. 3. Stack Your Lookalike Audiences Combine different segments. For example, merge customers who bought in the last 180 days with those who bought in the last 30 days. This gives the algorithm more data to optimize your ad delivery. 4. Trust the Algorithm Leverage Facebook’s algorithm to find the right audience rather than relying solely on precise targeting. This often yields better results. 5. Go Cross-Platform Don’t stick to just one platform. Use lookalike audiences on Snapchat, TikTok, etc. Different platforms can offer lower CPMs and access to diverse demographics. 6. Data-Driven Creative Strategy Integrate analytics across channels. Use platforms that combine data from TikTok, Meta, and YouTube. Focus on primary KPIs and storytelling metrics like drop-off rates and average watch time. This helps improve both creative and strategy. 7. Engage Your Team with Data Make data accessible. Use visual performance reports. Regularly review metrics with your team. Start brainstorming sessions with a data download to align everyone around the business problem. P.S. Want Dara's full deep dive on this and more? Join us at --> "Make Ads That Convert" <-- Our BIGGEST virtual ad event this year! Get your FREE ticket here: 👉 https://lnkd.in/g8vfbeXq