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Document 62016TJ0798

Judgment of the General Court (Second Chamber) of 30 November 2017.
Hanso Holding AS v European Union Intellectual Property Office.
EU trade mark — Application for the EU figurative mark REAL — Absolute grounds for refusal — Descriptive character — No distinctive character — No distinctive character acquired through use — Article 7(1)(b) and (c) and (3) of Regulation (EC) No 207/2009 [now Article 7(1)(b) and (c) and (3) of Regulation (EU) 2017/1001].
Case T-798/16.

Judgment of the General Court (Second Chamber) of 30 November 2017 – Hanso Holding v EUIPO (REAL)

(Case T-798/16)

(EU trade mark — Application for the EU figurative mark REAL — Absolute grounds for refusal — Descriptive character — No distinctive character — No distinctive character acquired through use — Article 7(1)(b) and (c) and (3) of Regulation (EC) No 207/2009 [now Article 7(1)(b) and (c) and (3) of Regulation (EU) 2017/1001])

1. 

EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service–Aim–Need to preserve availability

(Council Regulation No 207/2009, Art. 7(1)(c))

(see para. 13)

2. 

EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service–Meaning

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 14, 15, 30, 34)

3. 

EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service–Assessment of the descriptive nature of a sign–Criteria

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 16, 17)

4. 

EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks composed exclusively of signs or indications capable of designating the characteristics of a product or service–Figurative mark REAL

(Council Regulation No 207/2009, Art. 7(1)(c))

(see paras 27, 47)

5. 

EU trade mark–Definition and acquisition of the EU trade mark–Absolute grounds for refusal–Marks devoid of any distinctive character–Exception–Distinctive character acquired through use–Criteria for assessment

(Council Regulation No 207/2009, Art. 7(3))

(see paras 38, 39, 42-45, 49, 50)

6. 

EU trade mark–Decisions of the Office–Legality–Examination by the EU judicature–Criteria

(Council Regulation No 207/2009)

(see para. 58)

7. 

EU trade mark–Decisions of the Office–Principle of equal treatment–Principle of sound administration–EUIPO’s previous decision-making practice

(Council Regulation No 207/2009)

(see paras 60-62)

Re:

ACTION brought against the decision of the Second Board of Appeal of EUIPO of 2 September 2016 (Case R 2405/2015-2), relating to the application for registration of the figurative sign REAL as a European Union trade mark.

Operative part

The Court:

1. 

Dismisses the action;

2. 

Orders Hanso Holding AS to pay the costs.

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