Infine

Ruukin Kehräämö, a Finnish producer of high-quality alpaca wool products, wanted to elevate their sustainability work and communication. Together, we conducted a comprehensive sustainability analysis of their Alpaca Royal collection, examining the entire value chain to ensure transparency and adherence to the highest ethical standards. This partnership underscores the importance of data-driven sustainability in building consumer trust and enhancing the competitiveness of ethically crafted products. By openly communicating their sustainability principles, Ruukin Kehräämö empowers consumers to make informed, responsible purchasing decisions. Read more about this initiative and how transparent sustainability practices can set new industry benchmarks in Infine's web pages! Picture: Ruukin Kehräämö’s alpaca garments won the Public Favourite category in the Finland's Most Sustainable 2025 competition. In the picture Leena Rajala and Sini Honkala from Ruukin Kehräämö in the award ceremony. #Sustainability #AlpacaWool #EthicalFashion #ConsumerTrust #Infine #RuukinKehräämö

Wishing everyone a joyous Independence Day! As we celebrate Finland's independence, take a moment to reflect on the values that define us: the importance of family, the impact we make in our communities, and our commitment to leaving the planet in better shape for future generations. Our choices today shape the Finland and the world of tomorrow. Looking ahead, let's consider our role in environmental stewardship. Finland has set ambitious goals, such as achieving carbon neutrality by 2035, reflecting our dedication to sustainable development. Preserving our natural heritage ensures that future generations can enjoy the same freedoms and beauty we cherish today. #IndependenceDay #Finland #Sustainability #FutureGenerations

Infine's and Food Data Finland's project on defining sustainability data, conducted in partnership with the Finnish Environment Institute, has reached it's completion. Together with Apetit Oyj, Fazer, HKScan, Kesko - K-Group, Leijona Catering Oy, Olvi Oyj, Orkla Finland, Snellman Lihanjalostus and Sodexo, Infine explored the best ways to utilize sustainability data, establishing sustainability criteria and developing technology for data collection and comparison. We can't wait to see what other possible projects lies ahead of us with Food Data Finland! As part of the project, Food Data Finland held a three-part training for its network members on upcoming legislative requirements, retailer sustainability standards, and the importance of data accuracy and accessibility in the food chain. Infine’s Elina Koskipahta, Merli Juustila and Simon Panelius were delighted to participate! In the photo, Simon is seen presenting at GS1's studio in Pasila. #fooddatafinland #infineinsight #sustainabilitytech Learn more about the project: https://lnkd.in/dkWSH6E6

Get ahead of the curve and stay up-to-date with consumer demand in sustainability! The EU is rolling out significant directives aimed at promoting sustainable consumer choices and corporate responsibility. Non-compliance could lead to substantial penalties, with fines starting at 4% of revenue for breaches like misleading green claims. However, sustainability is not just a regulatory requirement but a strategic business opportunity. To delve deeper into these insights and understand how they can impact your business, read Infine CEO & Founder Tiina Saukko's newsletter on sustainability insights.

Happy Buy Nothing Day! 🌏 Sometimes the most sustainable choice is not to buy at all. When considering a purchase, the most responsible choice may vary depending on the situation. For instance, we might choose a product made with responsibly sourced raw materials, produced and transported with minimal energy consumption, or one that supports our society by employing individuals who face challenges in finding work. The most sustainable option could also be choosing a second-hand item, repairing something old—or simply deciding not to buy anything. At Infine, our Infine Insight sustainability analysis adheres to the concept of relative sustainability. People live, eat, travel, entertain themselves, and dress—and this requires consumption. When a product is to be purchased, the best choice is to select one produced sustainably. That’s why our sustainability assessments compare products within the same category. While today we encourage refraining from purchases, we also recognize that tomorrow, people will still need clothes, food, and furniture for their homes. That’s why we aim to help companies offer more sustainable options for everyday life. #BuyNothingDay #Äläostamitäänpäivä #consumerism #sustainableconsumer

Packaging is one way to boost a product's sustainability. A product’s or company’s sustainability can never be limited to just one factor, like CO₂ emissions. At Infine, we look at the full picture with our seven dimensions. Our 5th dimension is Circular Economy: It examines initiatives that contribute to the transition towards a circular economy, including the use of recycled materials, the recyclability of materials and waste-related issues. Learn more: https://lnkd.in/dwC7unej

The winners of the 2025 Finland's Most Responsible -competition have been announced! The honorees are Pääkaupunkiseudun Kierrätyskeskus, Sievi's Racer Ecotech safety shoes, and Bockwurst Kalawursti. The public's favorite is Ruukin Kehräämö's alpaca clothing, and a special mention was awarded to Suomen Luonnonmaalit's paint. The competition aims to highlight products and services that support a sustainable lifestyle, encouraging manufacturers to develop more responsible products and production methods. Finalists and winners are selected by an independent Responsibility Panel, and the competition also includes a public voting category. Picture: At the award ceremony held at K-Kampus, the prizes were received by Roy Norro, Leena Rajala, Tuomas Korkiakangas, Eeva Louko, Oona Sikkilä, Ilkka Jokinen and Sini Honkala. Get to know the winners and the winning products: https://lnkd.in/djP8qKBc #Sustainability #ResponsibleProducts #Finland2025 #SustainableLiving #AwardWinners

Infine's and Food Data Finland's project on defining sustainability data, conducted in partnership with the Finnish Environment Institute, has reached it's completion. Together with Apetit Oyj, Fazer, HKScan, Kesko - K-Group, Leijona Catering Oy, Olvi Oyj, Orkla Finland, Snellman Lihanjalostus and Sodexo, Infine explored the best ways to utilize sustainability data, establishing sustainability criteria and developing technology for data collection and comparison. As part of the project, Food Data Finland held a three-part training for its network members on upcoming legislative requirements, retailer sustainability standards, and the importance of data accuracy and accessibility in the food chain. Infine’s Elina Koskipahta, Merli Juustila and Simon Panelius were delighted to participate! In the photo, Merli is seen presenting at GS1's studio in Pasila. #fooddatafinland #infineinsight #sustainabilitytech Learn more about the project: https://lnkd.in/dfe_tsex

Does your product help slow down biodiversity loss? Sustainability is about so much more than CO₂. Infine Insight digs deeper, analysing products across seven different dimensions. Our 4th dimension is Biodiversity: The Biodiversity dimension assesses a product’s impact on biodiversity across its life cycle. It aids in slowing biodiversity loss and promotes biodiversity enhancement wherever possible throughout the production process. Learn more: https://lnkd.in/d_GpuHBD

Get up-to-date with the latest on consumer demand and sustainability! 🌍 In her latest blog, Infine's CEO Tiina Saukko provides quick and easy insights into EU sustainability legislation and dive into consumer perspectives and attitudes towards sustainable products. She also explores the latest consumer research — complete with direct links to the studies. Read more to stay informed and lead with sustainability: https://lnkd.in/dnta3k3a #SustainabilityInsights #ConsumerDemand #SustainableFuture #Infine