Rapala VMC

In a world full of great fishing stories, ours is one of the best-known. You might have heard of it – it started in 1936, with a hungry Finnish man looking for a way to catch more fish. That man was Lauri Rapala, and he was about to design a lure that would forever change the sport of fishing. In this video you get a behind-the-scenes look at the making of Rapala hard baits! Join us as we walk through the factory and meet the passionate product development team behind these world-renowned lures. Watch how each hard bait is carefully crafted with precision, from design to final touches, to ensure top quality and performance on the water. Discover the craftsmanship, innovation, and dedication that go into every lure before they leave our factory and get shipped out to anglers all around the world! https://lnkd.in/d2dfxPtw

Happy World Cleanup day! Today a group of Rapala VMC employees participated in a Clean Beach (Siisti Biitsi) event that was organized in cooperation with Keep the Archipelago Tidy Association. Recreational angling is all about respecting nature, so we have a common interest to fight marine and lake littering. Thank you Pidä Saaristo Siistinä ry, let's do this again!

At Rapala VMC we acknowledge that our sport depends on clean fishing waters, nature and healthy fish stocks. That is why we encourage our units globally to take part in “grassroot projects” that contribute to topics important to us such as restoring rivers or preventing litter from entering the waterways. We call this concept Rapala Do Good. Take a closer look at our recent project in Finland! https://lnkd.in/dqn5b_iH

At Rapala VMC we want to offer outstanding experiences for anglers all over the world. Understanding and meeting our customers’ and consumers’ evolving needs locally is the cornerstone of our business. For this, we need the right experts onboard (you guessed it, they are passionate anglers themselves). Read more about our colleague Toninho, who is a long time professional in sales! https://lnkd.in/dW5_7Gb9

Did you know, that the packaging across Williamson’s global product range is almost entirely plastic-free? When Williamson renewed its brand identity, the change was not only a cosmetic one: it was also a shift towards sustainability. Read what it took to transition from plastic-heavy packaging to greener future: https://lnkd.in/dT_TeJeA.

Rapala VMC Corporation’s Half Year Report H1/2024: Profitability Improved in a Recovering Market bit.ly/3A3N46O

Rapala Team Triumphs with Three Best of Category Awards at ICAST 2024 The Rapala team proudly announces a triple victory at the prestigious ICAST 2024, securing Best of Category awards in three competitive categories. 🏆 Novelties and Wellness: Rapala®: Giant Lure USA Edition Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure, now adorned with a striking American flag design. Perfect as a natural centerpiece, it enhances any woodsy bar setting, basement, rec-room, log cabin, or office with its iconic presence and patriotic flair. The lure is meticulously packaged in giant Rapala® style cartons, complete with the legendary story on the back, making it a standout addition to any angler's collection. 🏆 Fishing Line: Sufix Revolve™ Sufix Revolve™ - Specifically designed for finesse applications, new Sufix Revolve Ultra Thin Finesse Braid is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology. Sufix Revolve is an ideal line for both spinning reels and BFS applications. It's manufactured with Izanas fibers. This material offers a greater bodied line to reduce annoying wind knots while creating a smooth, hassle-free delivery of the line at the time of casting and retrieving. Pitch reduction achieves an ultra-fine diameter while optimizing tensile strength. 🏆 Terminal Tackle: VMC® Redline Series® Tungsten Swimbait Jig The perfect new jighead for Mooch Minnows, 2.5" Mayors, and any minnow style baits. Available in 12 sizes from 1/8 oz.- 3/4 oz. In 1/0 and 3/0 VMC Redline hooks. These awards at ICAST 2024 really highlight Rapala's commitment to innovation, quality, and the fishing community. A big thanks to our amazing team for their hard work and creativity, and to our loyal customers for their ongoing support. Let's celebrate these wins together and look forward to even more exciting products from Rapala in the future.

Rapala VMC is a truly global company with employees in 40 countries. Many people who have been with us for a longer time have, at one point or another, packed their bags and headed abroad to get new experiences. Read more about Tuomas Mustonen's journey around the globe: https://lnkd.in/drjsU9tN

Yesterday a big group of Rapala VMC employees from our Finnish locations participated in a river restoration project at Hitolanjoki, Southern Finland. The purpose was to improve spawning areas for endangered wild brown trout as well as to create a better flow in the river system.   What could be a better way to spend a summer day: time in nature with your colleagues, working for a good cause? We also got a good solid workout carrying a few tons of rocks around!   Thank you Virtavesien hoitoyhdistys Virho ry for this event, we can't wait to see the results of this project later on! 

Changes in Global Management Team: Executive Vice Presidents Päivi Ohvo, Enrico Ravenni and Joni Tuominen have decided to pursue new career opportunities outside the Rapala VMC Group. David Neill will return to his former position President of Rapala Canada. Read more in the linked stock exchange release. bit.ly/4b2z0HB