Simmer

Happy Valentine’s Day, fellow technical marketers! In Finland, Valentine's Day is celebrated as “Friends’ Day” – so, as a Finnish company, we’d love to challenge you to take a moment today to appreciate your work friends and share your favorite marketing resources! Our gift to you: free resources to level up your skills! 👇 You can find all these on our website: 🔹 Google Tag Manager Skill Test 🔹 Technical Marketing Handbook 🔹 Test Your Technical Marketing Knowledge Tag a colleague who has helped you grow in your technical marketing journey! 💬 #valentinesday #friendsday #technicalmarketing #marketinganalytics #workfriends

The Simmer Newsletter is out! 👏 This edition covers key updates for technical marketers, including: 🔹 A massive mobile location data breach and what it means for marketers 🔹 Server-side GTM’s new auto-fetch GA4 feature 🔹 Google’s open-source Marketing Mix Model (Meridian) 🔹 Meta’s new SGTM competitor – Signals Gateway 🔹 Exciting updates from Piwik PRO, Chrome, BigQuery, and more! Stay ahead in Technical Marketing and subscribe to our newsletter! 📩 Link in comments below. #technicalmarketing #simmer #martech #analytics #googletagmanager #dataprivacy

🔔 Read Simo's post for important information regarding the deprecation of Container Registry in the Google Cloud Platform, and what this means for your server-side tagging deployments. ✅ TL;DR – you don't need to worry. Google has migrated the container image appropriately, and your deployment is safe.

5 Things You Need to Know Before Using a Tag Manager 🏷️ Are you thinking about using a tag manager like Google Tag Manager (GTM)? We have listed 5 key things you need to know before you dive in. Starting new things the right way helps you avoid headaches down the line and sets you up for success. 1. Start by drafting a data strategy A tag manager makes tracking implementation easier, but it won’t fix or replace your data strategy. Define what you want to track before you start adding tags and keep your tracking goals in mind when you do. 2. Make sure your data layer is structured A structured data layer is essential when you want reliable tracking results. It ensures that marketing and analytics tags pull consistent, accurate data from your site. 3. Schedule time for maintaining your tag manager Keep in mind that all tag managers require ongoing maintenance to work properly. Regular audits, debugging, and version control help prevent broken tracking and messy implementations. 4. Restrict access to relevant people only Make sure you give edit access only to relevant people to avoid unnecessary errors and tracking conflicts. Set clear user roles and use approval workflows to manage changes. 5. Debugging and testing is crucial Don’t forget to test your tags before publishing. In GTM you can use the ‘Preview Mode’ and browser developer tools to check that everything fires correctly. 📌 Ready to level up your tracking game? Check out Simmer’s courses and master tag management the right way. #technicalmarketing #tagmanagement #simmer #tracking #data #analytics

What You Need to Know About Cookies in 2025? 🍪 Be proactive: Third-party cookies are almost history, therefore businesses must adopt new tools like Privacy Sandbox APIs and focus on building trust with users through transparency. Respect the users’ choice: Gaining explicit user consent and offering clear value in exchange for data will be critical. You can’t afford knowledge gaps: Understanding how cookies, local storage, and new browser APIs work will be essential for marketers, developers, and privacy officers. 👉 Our Technical Marketing Handbook offers a comprehensive guide on this topic and is a good place to start your learning journey. Dive into the Technical Marketing Handbook's Chapter 2.3 on ‘Cookies and Other Browser Storage’, and don't forget to claim your certificate upon completion! 🔗 Link in comments below.

These statistics make us so happy and proud! 😍 We have reached over 3,000 students from all over the world! 🌐🤩 We have exciting things planned for 2025. 👀 Keep following us to stay tuned on what’s coming! 😍 #teamsimmer #keeplearning #technicalmarketing #learnmarketing #marketinganalytics

The Simmer Newsletter just dropped! 🚀 Here are the main topics: 1️⃣ Comparison between the fresh and regular daily export of GA4 data to BigQuery 2️⃣ Server-side tagging support for Firebase 3️⃣ U.S. Department of Justice wants to break Chrome away from Google ⏳ Time’s running out - our Black Friday sale ends tomorrow! Don’t miss this chance to level up your skills and boost your career. Take action now and unlock your potential - because learning is the ultimate key to success! 🔑 #teamsimmer #simmersale #blackfriday #marketingcourses #technicalmarketing #marketinganalytics

Which Simmer course is the right fit for me? 🤔 Not sure where to start? Take our free quiz to discover how much you know about technical marketing! This 40-question quiz covers key topics from our free resource, the Technical Marketing Handbook, and provides insights into areas where you can grow. Plus, there’s never been a better time to invest in your learning. With our Black Friday offer, get 20% OFF all courses and bundles until November 30th. 🎉 Find your path to mastering technical marketing today! 👉Link to quiz in comments below or visit handbook.teamsimmer.com. #technicalmarketing #teamsimmer #marketingcourses #blackfriday

💥 Simmer’s Black Friday Sale is here! 💥 All courses AND bundles are 20% OFF until 30th of November! This is the perfect time to learn new technical marketing skills and advance your career. 🚀 #teamsimmer #simmersale #blackfriday #marketingcourses #technicalmarketing #marketinganalytics

Black Friday is coming! 👀 Are you ready to take your technical marketing skills to the next level? Keep an eye out for our biggest discount of the year, starting soon! 🚀 #teamsimmer #simmersale #blackfriday #marketingcourses #technicalmarketing