Generative Engine Optimization Services
With the rise of ChatGPT and Google Gemini, generative AI’s influence on business decision-making is increasing.
Generative Engine Optimization, or GEO, makes your products or services more likely to be recommended by both generative search, and AI chatbots like ChatGPT and Perplexity.
Our Clients
Generative Engine Optimization: How it Works
There are 6 key elements to generative engine optimization:
List Creation and Optimization
Appearing in highly-ranked list articles is the largest factor impacting which companies or products are recommended by chatbots and Google's search generative experience.Database Inclusion
Most LLMs include significant training data from established databases, and being included in those sources makes it more likely for a company or product to be suggested.
Website Authority
High rankings on Google and Bing have a big influence on how highly companies appear in generative AI recommendations; thus, attaining a high authority score on those search engines has a major impact on GEO.
Online Review Management
Maintaining positive review scores is an important part of GEO, as companies with lower-than-average reviews are unlikely to be recommended by generative AIs.Achievement Publicization
Reputational characteristics like awards, accreditations, company size, and usage statistics impact how generative AI order their recommendations.
Social Sentiment Monitoring
ChatGPT has begun including user sentiment about businesses in its recommendation algorithm, and other generative AI products are likely to follow.
Our team will act as your content creator, list & database outreach manager, and online reputation monitor, putting all the pieces together to ensure your website is ranked highly by the top generative AI chatbots.
Contact UsRead more about generative AI's underlying algorithms and GEO strategy:
Generative Engine Optimization (GEO): Explanation & Algorithm Breakdown
This report shares our team's research into the factors used by generative AI chatbots to make product and service recommendations.
ChatGPT Optimization: 2025 Guide
In this guide, we explain how ChatGPT’s recommendation algorithm works, and how to position your company so that it will be at the top of that list.
SearchGPT Optimization: 2025 Guide
In this guide, we explain SearchGPT optimization and how to optimize your online presence to improve your chances of being recommended for commercial searches.
Perplexity AI Optimization: Ranking Factors and Strategy
In this guide, we explain how Perplexity’s recommendation algorithm works, and how businesses can improve their chances of being recommended by Perplexity.
Generative Engine Optimization (GEO) Strategy Guide
In this guide, we provide background on this emerging field, summarize GEO strategy, and break down the algorithm of each major generative AI chatbot.
Generative Engine Optimization (GEO) Cost Breakdown
In this article, we break down generative engine optimization cost by service tier, based on a survey of the small number of companies formally offering GEO services today.
About First Page Sage
With over 15 years of experience, First Page Sage is a pioneer in both SEO and GEO. Our approach is built on a simple philosophy of excellence: When our clients succeed, so do we.