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Although the brand has only been around for fifteen years, some of the best ON shoes have practically become daily essentials with how often they’re striding down sidewalks. The Zurich-bred performance label prides itself on its Swiss roots and unrivaled engineering, the latter of which has revolutionized footwear innovation tenfold, helping discover how a pair of shoes can adapt to your every move and not vice versa.
Since 2009, the constantly evolving materials and technologies that complete each pair have set the brand apart. From its unmistakable CloudTec cushioning system to the trusty Speedboard plate and numerous other patented elements, ON continues to push the boundaries in its space.
But even though its wide-spread impact is deeply based in performancewear, the FNAA’s 2024 Brand of the Year award winner has also shown itself to be versatile enough to collaborate with celebrities and big-name fashion houses. Since 2022, ON has collaborated with LOEWE several times to reimagine the former’s polarizing silhouettes with playful yet refined color palettes, pushing them to a sleeker end of the style spectrum than suggested by most tech bros.
Last summer, Zendaya and ON partnered on a multi-year deal that has already delivered successful seasonal campaigns and a reimagined colorway, going to show that the brand has become an influential name even among some of this generation’s biggest names.
While the fictional tennis star was even seen sporting pairs throughout the Challengers press tour, the legendary Roger Federer is another name responsible for making ON a go-to brand for world-class athletes. After becoming a shareholder in 2019, the fellow Swiss native’s signature shoe was released in 2020 and has seen several spawns since.
Whether you’re running, walking, or hiking, ON has already been a major player in each footwear space for quite some time. Get in on the action and give your feet the comfort they deserve with the best ON shoes.
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items. Learn more about us here.
Yoni Yardeni is a Los Angeles-based fashion, footwear and culture journalist who has written articles for publications including HiConsumption and HotNewHipHop. Through prior stints, his work ranged from curating buyer’s guides for the fashion world’s best boots, sneakers, and jackets to revisiting Lil Wayne’s quintessential mixtapes and albums.
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