Voici comment vous pouvez mesurer efficacement le succès du marketing de contenu en tant que débutant.

Traffic is necessary in marketing. How can you sell a product if no one visits your landing page? You can't just build a website and expect people to find it on their own. Give more importance to your social media efforts.

While analyzing traffic, focus on understanding the quality of your visitors. Where are they coming from? What are they engaging with? High traffic is great, but meaningful engagement and actions taken by visitors are even better indicators of success. Use tools like Google Analytics to track not just visits, but also bounce rates, time on page, and conversion rates. Content marketing success is a journey, not a destination. Continuously refine your strategy based on what you learn from your audience's behavior.

To effectively gauge content marketing success as a beginner try using ABM (account-based marketing) analytics, focus on key metrics like traffic from targeted accounts and engagement levels such as page views and session times. Track how content influences lead generation and stakeholder engagement within target accounts, adjusting strategies based on which content types perform best and utilizing tools like Google Analytics for detailed ROI analysis.

For beginners in content marketing, tracking website traffic is key. Analyze metrics like page views and time spent per page to understand what content engages your audience. Increased traffic signals growing interest in your offerings, making it a vital metric for success.

When I first started I did the basic Google Analytics course and that has really set me up for success. I also share this with my clients to let them understand what metrics to look at: ✨ Good website traffic and minimal sign ups (look at the page and make edits) ✨ Conversion rate around 2-3% (based on industry) ✨ Bounce rate high (above 60-70%) look at load time of your page ✨ If website traffic is low (look at emails and social media content)

Engagement metrics like likes, shares, and comments reflect your content's appeal. High engagement signals relevance and value to your audience. Track actions prompted by your content, like newsletter sign-ups, for direct feedback on your marketing efforts.

Engagement rate measures how many loyal subscribers or followers you have. What makes people loyal to your brand is good content. Good content isn't just about value; it's about how you make people feel. Have you ever heard this sentence? "People won't remember what you did for them, but they will remember how you made them feel."

Engagement rate is an interesting one these days because engagement and conversion aren't as linked as they use to be. I also find the metric (for social media channels the reach far beyond a following) to be not actuate.

Your main goal is to make money for your business or clients. To achieve this, you need to ensure that all efforts are focused on one objective, such as getting people to buy a product.

Tracking conversion goals shows how your content impacts business objectives. Define actions like form submissions or purchases as conversions. Analyze which content drives conversions and at what rate to identify effectiveness in advancing your business.

Remembering the benchmark is also important. Know your industry conversion rate. Often we think we should be converting higher than we are.

You can take this a step further. Think of your content as a conversation starter. The real success lies in how engaging and valuable this conversation is to your audience. Use metrics like time on page, social shares, and comments to gauge this. SEO gets you in the door, but authentic engagement keeps you in the room. Focus on creating content that resonates, answers questions, and sparks discussions.

For audience growth what you need is TOF (Top of Funnel content) Not all of your followers or subscribers are going to buy from you. SO you gotta make sure enough people see your content so you can make sure enough people are going to buy from you.

Cost efficiency (aka ROI) is a lousy indicator of content marketing success. Because it's a race to the bottom. Want to know the movie genre with the best ROI? Horror. Because the undemanding young people who watch it don't care if the writing is bad or if the actors can't act, since they're all just going to die anyway. Do you really want your content marketing to be a horror show?

Congratulations! You're getting likes, views, and leads from your content. But how do you know if it's worthwhile? Your content strategy should prioritize whatever brings in the greatest return on investment. You'll also rely on that "ROI" number to garner buy-in from internal stakeholders. Calculating the ROI requires knowing the cost. The true cost is so much more than how much you paid a writer for an article. Don't forget hidden costs, including staff time, behind each piece.

Conversations in the DMs, comments about the content being created. We often leave audience connection last as a measurement but it is so important!

When you're a beginner in content marketing, don't get too fixated on your own standards of success. Because success is whatever your boss says is success. And you don't know enough about the game yet to disagree with them.