Voici comment vous pouvez vous attaquer efficacement aux mots-clés sous-performants dans le SEM.

When it comes to tackling underperforming keywords in SEM, conducting a thorough keyword audit is essential. By analyzing the performance of each keyword, you can identify which ones are driving results and which ones are falling short. Once you've pinpointed the underperformers, you can either optimize them by refining ad copy or landing pages, or you can remove them altogether to focus your budget on more profitable keywords. Regular keyword audits not only help improve the performance of your SEM campaigns but also ensure that your advertising dollars are being spent wisely.

As per my experience keywords do not respond properly, use keyword theme and copy ads for similar keywords and use keywords in URL, match keyword types step by step.

🔧 Struggling with low-performing keywords? Use this audit checklist to improve your campaign performance! 📈 ✅ Tiered negative lists set up in the shared library? ✅ Is BMM being used? ✅ SOV above 90% for brand keywords? ✅ SOV over 50% for non-brand keywords? ✅ No brand keywords below first page bid? ✅ Average rank 8-10 on brand keywords? ✅ Average rank 7-10 on non-brand keywords? ✅ New keywords from SQRs added regularly? ✅ No keywords with 0 impressions? Implement these tips and watch your performance soar! 🚀 #PPC #DigitalMarketing #AdWords #MarketingTips

We had a client with a bunch of underperforming keywords dragging down their entire campaign. The key to tackling this is a deep dive into your keyword data. First, audit your keywords. I've found helpful is to segment by CTR, CPC, and conversion rates. This helps identify low-hanging fruit - keywords with good potential but poor performance. Look at quality score too. It can expose irrelevant keywords that are hurting your ad rank. With this data, you can make informed decisions - pause low performers, optimize landing pages, or even discover new high-value keywords.

Refining match types ensures that your ads are shown to the most relevant audience. This can improve click-through rates and conversion rates by better matching user intent with your ads.

We were managing a campaign with a bunch of broad match keywords. Traffic was high, but conversions were dismal. We dug into the search terms and found irrelevant searches dragging everything down. Refining match types is crucial. Broad match is great for discovery, but for conversions, tighter options like phrase or modified broad are your friends. They target relevant searches with higher purchase intent. Split broad match keywords into tighter groups using phrase and modified broad match. This lets you target relevant searches without sacrificing reach. By refining your match types, you can find the sweet spot between traffic and conversions, maximizing your SEM ROI.

When tackling underperforming keywords in SEM, refining match types is crucial. By adjusting match types from broad match to exact match, you control when ads are triggered and who sees them. This precision targeting helps weed out irrelevant traffic and ensures budget is spent effectively. So, next time you're faced with underperforming keywords, refine match types to boost performance and maximize your SEM investment.

Nothing wrong with broad match for discovery, but if conversions are lagging, it may be time to get more selective. I like to split broad keywords into groups by theme and try phrase on some, exact on others. See what level of precision works best without killing your traffic. Refining match types is a simple tweak that could make a difference.

Google considers the relevance of your keywords to the search query, the quality of your landing page, and the expected click-through rate (CTR). Using more precise match types(Ignoring Google broad match recommendations), you can increase the relevance of your ads, improve CTR, and enhance your Quality Score. A higher Quality Score can lead to lower costs per click and better ad positions.

Improve Ad Relevance Keyword in Ad Copy: Ensure the keyword is included in the ad headline and description to improve relevance. Ad Variations: Test multiple ad variations (A/B testing) to find the most effective message.

Ensure your ad copy and landing pages closely match the intent of your keywords, providing clear and compelling information.

Sin duda, el contenido de valor es quien ayuda a posicionar aquellas palabras claves que nos definen como negocio, a pesar de que la estrategia sea SEM, si tienes un contenido que aporta a la experiencia de usuario seguramente va a ser mas relevante en el motor de búsqueda, el dilema es crear un contenido apropiado y ajustado a la necesidad del usuario.

1. Adjust your bids: If a keyword isn't doing well, consider lowering your bid on it to save money. On the other hand, you can raise bids on keywords that are performing well to make them more visible. 2. Use automated bidding: There are tools that can automatically adjust your bids based on your goals, such as getting more clicks for less money or making more money from your ads.

Keyword Bid Adjustments Increase Bids: Raise bids on keywords with high potential but low visibility. Decrease Bids: Lower bids on keywords that are costly but not converting well.

Modify your bids based on performance, increasing for high-potential keywords and decreasing for low-performers to optimize your budget.

While manual bidding is being phased out by platforms, we are left with automated bidding strategies which don't give up the freedom of adjusting bidding as per our wits. You can still play around with the tCPA and other targets in order to prioritise your important campaigns.

When it comes to bidding, the buzzwords are often automated adoption and increasing budgets. However, that's not always the best approach. Start by analyzing your goal: is it scalability or efficiency? For efficiency, manual or enhanced CPC is a great choice initially to control max cost per result while focusing on your best-performing keywords. Once you've gathered enough data (3-4 weeks), transition to automated strategies like Max Clicks or Conversions with a target CPC or cost per sale. Smart strategies lead to smart results! 💡🚀 #DigitalMarketing #PPC #BiddingStrategy

Analyze Competitor Performance: Tool to be used: SEMrush: is a popular tool that allows you to see the keywords your competitors are ranking for. You can also use SEMrush to see what kind of ad copy your competitors are using for these keywords. Ahrefs: is another tool that can be used to analyze competitor keywords. Ahrefs provides data on a competitor's organic and paid search traffic, as well as their top keywords and landing pages. Moz: offers a free Keyword Explorer tool that allows you to see the organic search volume and difficulty for any keyword. You can also use Moz to see which websites are ranking for a particular keyword.

O Google já está introduzindo funcionalidades que utilizam inteligência artificial para responder diretamente às perguntas dos usuários, eliminando a necessidade de navegar por vários sites. Isso pode reduzir muito o tráfego, afetando os incentivos econômicos para criar e publicar novas informações. Precisamos repensar como consumimos e criamos conteúdo para manter a qualidade e a diversidade da informação na internet.