Voici comment vous pouvez engager les professionnels de l’économie des créateurs grâce à des amorces de conversation efficaces.

We research creators' work before initiating contact because this shows genuine interest and respect. Complimenting specific projects starts engaging conversations and builds rapport quickly. At our agency, this approach has opened doors to many collaborations.

Faça sempre um estudo prévio, o tema de casa. É preciso conhecer as pessoas e não subestimá-las, opis é possível perceber quando alguém não entende nada e quer falar sobre o tema. Um profissional entende muito mais da sua área do que o interlocutor. Então é preciso buscar conhecimentos genéricos sobre o tema, mas acima de tudo, conhecer os melhores trabalhos realizados pelo profissional. Isto dará um tom de desarme, pois no campo em que ele ama, há uma vasta área de aconchego.

Dive beyond their portfolio. Study their creative evolution, noting how their style and substance have matured. Initiate conversations by contrasting their early and recent works, showcasing a nuanced understanding of their journey. This depth of knowledge not only signals respect but also opens discussions about their artistic growth, influences, and pivotal moments that shaped their current direction. By showing you're invested in their narrative arc, you elevate the dialogue from superficial to insightful.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀: The first step for learning about whom to hire and why. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻: Understand what they do and show genuine interest in their achievements. 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗮𝗱𝘃𝗶𝗰𝗲. In my experience, creators take pride in their work and love having the opportunity to have a conversation about what they can do and their skills. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Have you knowledge that will start a helpful conversation. 𝗗𝗶𝘀𝗰𝘂𝘀𝘀 𝘃𝗲𝗻𝘁𝘂𝗿𝗲𝘀 𝗼𝗽𝗲𝗻𝗹𝘆. If you see a potential opportunity between your work and theirs, start a conversation about exploring how you could work with each other. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Start the conversations to create opportunities.

É imporante também buscar informações em plataformas nichadas em eixos específicos que aprofundam o tema. Como é o caso do Valores do RS que tem como nicho notícias corporativas, voltada para empresários ficarem atualizados sobre as inovações de mercado, tecnologia, negócios e economia. Ao interagir com criadores, municiado de informações profundas e relevantes, pode despertar empatia e interesse mútuos. Portanto, não seja raso se você pretende mergulhar sobre insights e tendências.

Instead of merely sharing industry trends, discuss how these trends might disrupt or enhance their specific niche. Pose questions about future-proofing strategies or potential pivots they might consider in light of emerging technologies. This approach not only demonstrates your foresight but also invites them into a forward-thinking dialogue, making the conversation more dynamic and speculative. It’s about co-imagining the future of their craft, not just reflecting on the present.

No jornalismo aprendemos que a pergunta deve estar quase pronta com a resposta. Uma pergunta superficial trará apenas respostas deste nível. A busca por conselhos deve ser estratégica e inteligente, de movo que acrescente realmente no saber. Além de mostrar humildade, que significa uma postura aberta para novos conteúdos, estebelece um nível de confiança e admiração. Não se pode encarar um outro profissional da mesma área como concorrente, quase inimigo. Muita vezes há bons negócios a serem feitos com parceria.

Frame your requests for advice as collaborative problem-solving opportunities. For example, rather than just asking for tips, present a specific challenge you're grappling with and ask how they might tackle it. This invites them to engage in a deeper, more meaningful way, as it shows you value their problem-solving skills. Such interactions can transcend simple Q&A, fostering a sense of co-creation and mutual respect, and potentially igniting long-term professional connections.

Shift the focus from mere project specifics to the underlying vision and impact of a potential collaboration. Discuss how your joint efforts could address larger industry gaps or create novel solutions. By framing collaboration as a means to drive change or innovation, you not only highlight mutual benefits but also inspire a shared mission. This perspective elevates the conversation, showing you’re not just seeking a partnership but a visionary alliance.

Ao discutir a colaboração em potencial, você deve mostrar sim suas habilidades, desde que esteja em ressonância com o objetivo do projeto, de forma que amplie a qualificação do trabalho. No Valores do RS, trabalhamos com SEO em todas as notícias. Isto para que a matéria performe no Google. Muitas assessorias enviam as manchetes sem o nome da empresa. E nós enfatizamos que uma das palavras-chave deve ser o da empresa. Por outro lado, as assessorias pensam na assertividade no título, porque a grande maioria da imprensa exerga as empresas como algo privado que deve estar no setor comercial. Por isso os títulos chegam mais genéricos. Portanto, é preciso colaboração e explicar quando um projeto é especial.

We help creators with resources or advice. For example, sharing insights on campaign strategies. But we also ask for support. At our agency, specifically asking for insights regarding our marketing approaches or even our clients’ product development led to awesome long-term partnerships. It shows we value our influencers’ opinions as much as ours.

Offer strategic support by identifying unique opportunities for their growth, such as suggesting niche markets or platforms they might not have considered. Go beyond generic help; tailor your support to their specific goals and challenges. This level of personalization shows you’re not just a fan but a proactive ally, invested in their trajectory. It’s about becoming an indispensable part of their support network, enhancing both your relationship and their professional journey.

Infuse your conversation with anecdotes that highlight your understanding of their creative challenges and triumphs. Share stories that resonate with their experiences, showing empathy and relatability. This approach fosters a deeper emotional connection, as it conveys that you genuinely understand and appreciate the nuances of their creative path. It’s about blending professional respect with personal warmth, making your interactions memorable and meaningful.