Voici comment vous pouvez trouver des ressources en ligne de premier ordre pour approfondir vos connaissances en matière d’opérations marketing.

the digital medium is always changing, and the only way to stay on top of everything is to continuously read about the primary platforms used. While automation of certain tasks and the advancement of digital tech is good, it also further separates you from your target audience. ALWAYS remember that human connection is the most important part of your marketing operations. Think about what you skip, or move past, and what instead forces you to keep your interest, often that involves something you are passionate about or something that sparks a natural curiosity. No matter which class or tactic you study, or whatever the current marketing bandwagon, human content, connection, and interaction always is the most impactful.

There are many online courses available, you can access the premium content on Linkedin, or even FB and Google Academy, and you have wide access to online courses on Udemy and Coursera. Also, it's very important to follow the market expert so you can have good access to the case study and execution experience.

De nombreuses bases de données gratuites sont disponibles en ligne pour continuer de se former sur des sujets variés. Vous avez par exemple le site du Collège de France, Archive.org, skillsshop ou même certains cours gratuits sur le site de l'Université d'Harvard avec des cours très actuels (ex: Introduction de CS50 à l'intelligence artificielle avec Python). Google propose également des formations en ligne gratuites et accessibles. La limite de tous ces savoirs accessibles en un seul clic, c'est le temps et l'investissement. Êtes-vous prêt à vous y mettre ?

Some of the best courses are done by the companies in the marketing business such as Google, Facebook, and HubSpot. For beginners, I recommend starting with Google's Skillshop, they offer a wide range of courses and are explained on a basic level. For more advanced marketers or senior students, HubSpot explains higher concepts with structured videos that can be found on its platform or even YouTube. It is important to always learn from different sources so you build your own criterion.

For advancing your Marketing Operations knowledge, expert blogs are an excellent resource. These blogs are often written by industry leaders and cover a wide range of topics, from marketing automation to data analysis. They provide in-depth insights, practical tips, and the latest trends, allowing you to stay up-to-date with the evolving landscape of marketing operations. By regularly reading these expert blogs, you can gain a deeper understanding of the field, discover new tools and strategies, and learn from the experiences of seasoned professionals, all while expanding your knowledge and skills in this dynamic discipline.

Si vous aimez lire et que vous souhaitez creuser un sujet, les blogs sont faits pour vous. Rédigés par des experts dans leur domaine, vous allez connaitre non seulement les dernières tendances du milieu, mais aussi bénéficier du point de vue de l'auteur. Les professionnels transmettent leur expertise, mais ont également leur avis et leur libre arbitre sur les nouveautés et les tendances. Entrecroiser les savoirs et les points de vues vous permettra de garder un esprit critique et d'en faire profiter votre business.

One of the best expert blogs I have encountered is Adweek. You can subscribe to their RRSS feed and keep updated about the topics you are most interested. As it is a site with a large team behind, the range of content they cover is broad and quite accurate.

Webinars often feature industry experts sharing their insights and best practices, providing an interactive learning experience. Podcasts cover a wide range of marketing operations topics, allowing you to learn on-the-go during your commute or downtime. Look for webinars and podcasts hosted by reputable marketing organizations, consultancies, or thought leaders in the field to ensure you're accessing high-quality, up-to-date information that can be directly applied to your work.

Je suis une véritable accro aux Podcasts. Ils sont une source inépuisable de savoir et vous pouvez trouver des experts dans tous les sujets souhaités. Vous avez peur de quitter votre travail et vous cherchez de l'inspiration ? Foncez sur Les Déviations, Travail en cours, Pose ta Dem' ou Le Tilt. Vous êtes CM et vous de nez vous tenir au courant des tendances ? Le podcast du Super Daily est fait pour vous. Vous cherchez des hacks marketing ? Inspirez-vous d'entrepreneurs talentueux qui confient leurs secrets au micro de Lucky Day, Génération Do It Yourself ou les Rois du Scale.

These platforms allow you to engage with professionals in the field, ask questions, and gain insights from the collective experience of the community. By participating in discussions and sharing your own perspectives, you can stay up-to-date with the latest trends, best practices, and emerging technologies in Marketing Operations. Community forums often foster a collaborative environment, enabling you to build connections, seek mentorship, and explore new ideas that can enhance your skills and knowledge in this dynamic field.

Online Journals often feature the latest research, case studies, and expert insights on topics such as marketing automation, data analytics, and process optimization. Journals like the Journal of Marketing Operations and Supply Chain Management or the International Journal of Operations & Production Management are great places to start, as they provide in-depth, peer-reviewed content from leading scholars and practitioners in the field. By regularly reading these online journals, you can stay up-to-date with the latest trends and best practices in Marketing Operations, helping you to improve your skills and drive more effective marketing strategies within your organization.

Organizations like the Marketing Operations Partners and the Marketing Operations Institute offer members access to industry insights, best practices, and networking opportunities with peers. These groups often host webinars, workshops, and conferences that cover the latest trends and techniques in marketing operations. Engaging with a professional community can help you stay up-to-date, share knowledge, and learn from experienced practitioners in the field.

I absolutely love the RFP process. I make it a rule to run RFPs for new agencies every two years, and of course run comprehensive RFPs for all marketing technology solutions. Not only does this ensure to keep your agencies at the top of their game (I tell them this upfront when making selections), but running thorough RFPs is a tremendous learning experience for the team.