Voici comment vous pouvez impressionner les employeurs technico-commerciaux lors des entretiens.

It’s crucial to demonstrate a thorough understanding of the product you’re selling, the industry it operates in, and the technical details that set it apart from competitors. Study the product’s features, benefits, and use cases, and be ready to discuss how it solves customer problems. Highlight your familiarity with industry trends and how the product fits within the broader market. Showing that you’ve done your homework will make you a credible and trustworthy candidate.

Employers are looking for people who can thrive in the rapidly changing fields like AI, blockchain, & IoT. To impress them, highlight your expertise in these technologies & how you've used them to address customer needs. Show the impact of your work with concrete numbers. For example, did your blockchain solution secure client data & increase ROI by 20%? Share those success stories with the metrics they want to see. Above all, show your enthusiasm for staying updated with the latest tech trends. They'll see you as a tech-savvy sales powerhouse, not just another salesperson.

During the interview, don’t just focus on the product – you need to sell your own capabilities and experience as well. Share specific achievements from your past roles, such as exceeding sales targets, closing significant deals, or successfully launching new products. Highlight the skills and attributes that make you an exceptional sales professional, such as your ability to build relationships, your persistence, and your strategic thinking. Make it clear why you’re the best person for the job.

Employers are impressed by candidates who ask thoughtful and relevant questions during the interview. Prepare questions that show your understanding of the company’s challenges, goals, and market position. Ask about the team’s dynamics, the company’s growth plans, and how success is measured in the role. Insightful questions demonstrate that you’re not just looking for any job, but that you’re genuinely interested in this specific opportunity and eager to understand how you can contribute.

Ask a question on their sales process, backed up by a hypothesis that shows you've thought about the issue beforehand. e.g how do you deal with XXXX, I can imagine that based on these observations it might be a challenge.

Technical knowledge is important, but soft skills like communication, teamwork, and problem-solving are equally vital in sales roles. Provide examples of how you’ve effectively communicated complex technical information to non-technical stakeholders or worked collaboratively with a team to achieve a common goal. Highlight your ability to handle difficult situations, such as managing client objections or navigating internal conflicts. Employers value candidates who can blend technical expertise with strong interpersonal skills.

Show that you have a client-centric approach by discussing how you identify and address client needs. Talk about your process for understanding a client’s business challenges and how you tailor your sales pitch to offer relevant solutions. Share stories of how you’ve built strong client relationships and helped clients achieve their goals with your product. Demonstrating empathy and a deep understanding of the client’s perspective will set you apart as a thoughtful and effective sales professional.

After the interview, send a personalized thank-you note to express your appreciation for the opportunity and to reinforce your interest in the role. Mention specific points from the interview that resonated with you and briefly summarize why you believe you’re a great fit for the position. A professional follow-up shows that you’re courteous, detail-oriented, and genuinely interested in the job. It’s a small gesture that can leave a lasting positive impression.