Comment pouvez-vous identifier les domaines d’optimisation des prix pour les produits existants sur de nouveaux marchés ?

You need to understand the needs of the end users. This need is easily shown in their demands on the market. So marketing these existing products to the correct users in the new markets will instantly allow you to reach your set goal of pricing optimization.

To understand a new market, I focused more on ethnographic research, which allows me to understand much better the consumer's tendency toward new brands and what brands can enter the new market. This research method is very useful in bringing all the details to the final clients of my company or for me to open a new office or business line for my company. So, having all the information makes it easier to do a great business strategy and plan to build an excellent future for your business.

Para identificar áreas de otimização de preços para produtos existentes em novos mercados, é crucial realizar uma análise detalhada do mercado-alvo. Isso inclui examinar a concorrência, entender a sensibilidade do consumidor aos preços, avaliar as condições econômicas e considerar fatores culturais que possam influenciar as preferências de compra. Além disso, a realização de pesquisas de mercado e a coleta de feedback dos clientes são estratégias eficazes para compreender as percepções de valor e determinar a elasticidade da demanda. Por meio dessas análises, é possível identificar oportunidades para ajustar os preços de forma a maximizar a lucratividade e a competitividade no novo mercado.

Every businessman wants to sell his products at the maximum possible rate. If he knows what is the minimum price he must sell he can find the maximum price by market research (highest competitor selling price) in new markets. Some times the maximum available rate is equal or lower than your minimum expected price; in such cases you have two options 1. withdraw from the market if volumes are low 2. If the volumes expected are high and can give you breakeven plus returns, enter the market with full promotional efforts at your minimum explaining why you are charging price premium. Once you establish you can start increasing the premium slowly and start earning profits at lower price also

Through thorough market research and competitor analysis. To understand the economic conditions, consumer behaviors, and purchasing power in the new market. Including competitors, local pricing norms, and the overall demand-supply dynamics. Understanding how competitors position their products, what value they offer, and at what price points. Identify any gaps or opportunities for differentiation in terms of pricing.

Siempre es útil identificar y caracterizar a la posible competencia, conocer cómo se abordada esa necesidad antes de la llegada de nuestro producto o servicio y desde ahí trabajar en el factor diferenciador.

Product Proposition is all about customer, who comes to buy Solutions to problems inherent, Rather Selling your features, Alignment of Customer need with Tech and Experience to derive easy of use, will lead to better evaluation

In pharmaceutical settings, user acceptance can be hampered by patient insights into their condition and family caregivers or trained observers need to read out or monitor product efficacy. This is imperfect outcome measurement for subjective concepts such as pain, concentration, motivation which are very personal. You have for that reason imperfect products to date. I am looking forward to getting to a better outcome measurement situation and hope that new outcomes will be more sensitive and sensible.

To evaluate a product's value proposition, consider these key factors: 1. Customer Needs: Does it solve a problem or fulfill a desire? 2. Unique Selling Points: Identify what sets the product apart from competitors. 3. Differentiation: Highlight any unique advantages or benefits that make it a compelling choice for customers. 4. Product-Market Fit: Are customers willing to pay for the product, and does it meet their expectations? 5. Value Delivery: Consider how effectively the product delivers on its promises. 6. Long-Term Viability: Assess the sustainability of the value proposition over time.

To evaluate a product's value proposition, consider these key factors: 1. Customer Needs: Does it solve a problem or fulfill a desire? 2. Unique Selling Points: Identify what sets the product apart from competitors. 3. Differentiation: Highlight any unique advantages or benefits that make it a compelling choice for customers. 4. Product-Market Fit: Are customers willing to pay for the product, and does it meet their expectations? 5. Value Delivery: Consider how effectively the product delivers on its promises. 6. Long-Term Viability: Assess the sustainability of the value proposition over time.

Identificar áreas de otimização de preços para produtos em novos mercados requer uma compreensão profunda das dinâmicas locais. Realize pesquisas de mercado abrangentes para entender a disposição do consumidor em pagar e analise a concorrência para ajustar os preços de forma competitiva. Considere também os custos locais de produção, distribuição e impostos. Além disso, teste diferentes estratégias de preços por meio de experimentos controlados ou análises de dados históricos. Essa abordagem analítica e adaptativa permitirá que você ajuste os preços para maximizar os lucros e a aceitação do mercado em expansão.

1. Understand Costs: This includes direct costs (materials, labor) and indirect costs (overheads, marketing). 2. Set Objectives: Are you aiming to maximize profits, increase market share, penetrate a new market, or achieve another goal? 3. Choose Pricing Strategy: - Cost-Plus Pricing: Add a markup to the cost of production. - Competitive Pricing: Set prices based on competitors' prices. - Value-Based Pricing: Determine prices based on the perceived value to customers. - Skimming Pricing: Set high initial prices to capture maximum revenue from the market. - Penetration Pricing: Set low initial prices to quickly gain market share. 4. Set Price: Consider value perception, price sensitivity, and willingness to pay.

Once a product is in the market, pricing it becomes so much easier. The market is giving you feedback on what they are willing to pay, you just have to listen. In my work, I have been able to boost sales by up to 50% by using predictive AI to understand how pricing affects sales volume. When I know the relationship, I can exploit it to either lower my price to grow demand, or raise my price to increase margin, whichever leads to higher total gross margin. Don’t sleep on the opportunity to optimize while in the market.

Netflix entered the Indian market with the objective of expanding its subscriber base in a country with a vast population and a growing internet user base. Recognizing the price-sensitive nature of the Indian market and the intense competition from local and international streaming services, Netflix introduced a mobile-only subscription plan at a significantly lower price point than its standard plans. This strategic pricing decision was aimed at overcoming the constraint of price sensitivity and achieving the objective of market penetration.

Profit Maximization: Set prices to maximize overall profit margins or revenue. Market Share Growth: Price products aggressively to gain a larger market share. Skimming: Charge higher prices initially to capture value from early adopters or premium segments. Cost Constraints: Ensure that pricing covers production, distribution, and marketing costs while maintaining profitability. Legal and Regulatory Constraints: Adhere to pricing laws, taxation regulations, and industry standards in the new market. Competitive Environment: Consider pricing strategies of existing competitors and potential reactions to price changes. Customer Perceptions: Understand how pricing impacts perceived value, brand image, and customer willingness to purchase.

Decide on the specific pricing model within your chosen method. For example: 1. Subscription Pricing: Charging customers a recurring fee for access to the product or service. 2. Freemium Model: Offering a basic version of the product for free and charging for premium features. 3. Pay-Per-Use Pricing: Charging customers based on usage or consumption of the product. 4. Bundle Pricing: Offering multiple products or services together at a discounted price. Implement your chosen pricing method and model on a small scale initially to gauge customer response and market acceptance. Collect feedback, analyze sales data, and be prepared to iterate and adjust your pricing strategy as needed based on market feedback and performance metrics.

Uber uses a dynamic pricing model, which adjusts fares in real-time based on demand and supply conditions. When entering new markets, Uber applies this model to optimize prices according to local conditions such as traffic, weather, and events. This pricing method allows Uber to balance rider demand with driver supply, ensuring reliability and availability while optimizing revenue. The model's flexibility is crucial for adapting to the diverse conditions of new markets around the world.

Determine the cost of producing the product, then add a markup to cover overheads and generate profit. Useful when cost structures are well understood and stable. Competitive Pricing: Set prices based on competitors' prices, either matching them, pricing below to gain market share, or pricing above to position as premium. Effective when competing in mature markets with clear pricing benchmarks. Value-Based Pricing: Set prices based on the perceived value of the product to the customer rather than its production cost. Suitable for markets where customers are willing to pay based on the benefits they receive.

Select an appropriate pricing method based on the context: Cost-Plus Pricing: Adding a markup to production costs. Value-Based Pricing: Setting prices based on the perceived value to customers. Competitor-Based Pricing: Benchmarking against competitors’ prices. Dynamic Pricing: Adjusting prices in real-time based on demand, seasonality, or other factors. Remember that no single method fits all situations. Consider a hybrid approach if necessary.

After determining pricing objectives and constraints in the new market, the next step is selecting the most suitable pricing method and model for your product. Align the method with your pricing objectives and product value proposition, choosing from options like cost-based, value-based, or competition-based pricing based on cost structure, customer willingness to pay, and market position. Additionally, select a pricing model that suits your product type, customer behavior, and market conditions, considering options such as dynamic, subscription, or freemium models based on product variability, customer retention, and revenue streams.

Procter & Gamble (P&G) often tests products and pricing strategies in emerging markets through pilot launches and market research. For example, when introducing consumer goods in African markets, P&G tested different price points and packaging sizes to determine what was most appealing to local consumers. This approach allowed P&G to optimize pricing and product offerings, such as introducing smaller, more affordable packaging for price-sensitive consumers, thereby enhancing market penetration and product uptake.

Implement pricing tests, such as A/B testing or price optimization algorithms, to experiment with different price points and measure their impact on sales, revenue, and profitability. Use historical sales data, customer feedback, and real-time analytics to refine pricing strategies and identify optimal price points. Continuously monitor market dynamics, customer feedback, and competitor actions to adapt pricing strategies accordingly. Regularly reassess pricing optimization areas and iterate on pricing strategies to maintain competitiveness and maximize profitability in the new market.

In today’s global marketplace, understanding cultural nuances is key. Psychological pricing, often overlooked, holds immense potential. For instance, odd pricing (e.g., $9.99) resonates in certain Asian markets, conveying affordability. Leveraging auspicious numbers, like 8 in Chinese culture, enhances value perception. Anchoring strategies shape consumer perceptions, driving sales. By embracing cultural psychology, businesses can optimize pricing strategies, fostering deeper connections and driving growth in new markets. By integrating these insights into pricing strategies, we can establish stronger footholds and cultivate lasting relationships with diverse consumer bases worldwide.

There are 3 keys areas to decide in the process of deciding for testing for price optimization: 1. Price analysis basing psychological and behavioral factors including demographics 2. Understanding other competing products and analysis how the pricing strategies were decided and understand if there is any limitations which we can jump onto. 3. Testing and re-testing the prices with different levels and dynamics and gather evidences. Decide the best optimal price or balance for both the producer and consumer.

To effectively test and optimize prices, incorporate advanced techniques like choice modeling and conjoint analysis. These methods provide in-depth insights into customer preferences and help identify the most influential factors affecting purchasing decisions. Combine A/B testing, pilot programs, and customer surveys with choice modeling and conjoint analysis to comprehensively gauge reactions to different pricing strategies. Monitor competitors, apply dynamic pricing models, and experiment with bundling and tiered pricing. Track key metrics such as sales volume, revenue, and customer satisfaction, leveraging adaptive learning algorithms for continuous optimization. Conduct price elasticity tests and scenario analysis to understand demand.

Pricing optimization is a complex and data-driven process that can have a significant impact on a company's bottom line. Businesses can identify opportunities for optimizing their pricing strategy with the following: -Review the historical sales data to identify patterns in pricing and customer behavior. - Analyze competitors' pricing strategies and compare them to yours. Take any necessary actions to improve and stay ahead of the curve. -Explore various opportunities to differentiate your products from your competitors. It can done through pricing such as offering discounts. -Consider the overall market demand for your product and how pricing affects it. Make use of data-driven tools, such as analytics or machine learning to achieve this.

I think there are many factors to be considered in price optimization for new markets. You look at; possible uptake of product in new market, what competitors are offering for product in that market, question of demographics must be considered and what's is your target segment of the market you're looking at. In all 4Ps of marketing, pricing is always the most sensitive and one should be very careful when deciding on matters pricing.

First ,Know the USP of your product,what is more unique in your product, understanding the 4 P's of product.Then know the customer needs, identity the niche target for the product , takes review from the customer.To sustain in the market , consider first what brings you the table which others not doing .That creates you unique .

Identifying price optimization areas for existing products in new markets involves analyzing the 7Ps: Product, Price, Place, Promotion, People, Processes, and Physical evidence. A strong knowledge of Marketing theory is crucial when entering new markets. You can find very good podcasts, YouTube channels or books on the topics! With that you will gain a significant advantage!

Three things. First, unless one sells commodities, one shouldn’t take a Vince Lombardi approach to pricing, i.e. “Price isn’t everything: it’s the only thing.” In sales, price-cutting is a sign of weakness. Making excuses for price-cutting is, too. Second, selling commodities requires hard work and luck. One should expect lots of competition, high cost, and slim, if any, margin. Data analytics and tools can help, but there are no guarantees, and tomorrow isn’t promised. Third, Sometimes, creativity and salesmanship can add value at no additional cost. If one can differentiate one’s goods (or services), undercharging can be worse than overcharging. Quality costs more. Doesn’t it? Good luck.