Comment augmenter la visibilité du Thought Leadership grâce au SEO ?

I believe SEO blogs are one of the best solutions for people playing the long game. SEO blogs can act as lead magnets to a certain extent, blogs can also help to improve domain ranking. SEO blogs can position you as a thought leader so when journalists go to your site they can reach out to you for a quote or link to your SEO blog in their article.

To boost Thought Leadership visibility with SEO, start with keyword research relevant to your expertise. Create high-quality, informative content incorporating these keywords. Use SEO friendly titles, meta descriptions, and headings. Engage in internal linking and develop a backlink strategy. Regularly update content and share on social media. Incorporate multimedia and ensure mobile optimization. Use analytics to track performance and adjust your strategy. Remember, quality content is key, with SEO practices enhancing visibility.

Não adianta falar de tudo com qualquer um. Defina quais são os 5 assuntos que te apresentam como profissional, sobre o que você tem domínio e conhecimento para falar e opinar. Essas são as suas palavras-chave.

To create truly valuable content, always do your homework, know your Ideal Customer Profile (ICP), and have detailed buyer personas. If these steps are not done well, the content you create will not resonate with them. Of course, you should also research trends, assess competitor content, and review what's already out there before creating. a content roadmap. If the content is valuable, they will find it through search (Organic/direct), read it (# of Views), and engage with it (# of interactions). No amount of keyword research will help if the content is not useful, insightful, and easy to digest (AKA valuable).

Integrate storytelling into your content. Stories can make complex information more relatable and memorable. They can also help in establishing an emotional connection with your audience. Incorporate images, videos, infographics, and podcasts into your content. These multimedia elements can make your content more engaging and shareable, increasing the time visitors spend on your page, which is a positive signal for search engines. Understand the intent behind search queries related to your niche. Is your audience looking for information, trying to make a purchase, or seeking a specific website? Tailor your content to match these intents. Regularly review and update your older content.

Implement structured data markup (like Schema.org) in your content. This helps search engines understand the context of your content, improving its visibility in search results, and potentially leading to rich snippets. Integrate interactive elements such as quizzes, polls, or calculators. These can increase user engagement, reduce bounce rates, and improve user experience signals for SEO. With the rise of voice search, ensure your content is optimized for conversational keywords and phrases. This involves structuring your content to answer specific questions that might be asked through voice assistants. If your content includes videos, provide transcriptions.

SEO often isn't very effective with thought leadership, because real thought leadership offers something new, and it's hard to search for something new when you don't know it exists yet. That means you might need to promote your thought leadership more aggressively than you would other types of content.

Craft the story in a way that uses the keywords that you’re targeting. This dilemma pops up very often when crafting thought leadership articles for CXOs and VPs, where the client wants to attract search engine traffic, and yet, write on a topic that’s not showing up in the trends yet. One example I recall, is bringing the cloud computing narrative into an article on quantum computing - because the later service was augmenting the client’s cloud computing service pillar. In thought leadership, building the story up from existing talking points (which will have high traffic keywords) to a new perspective or technology can help bridge the gap between SEO and thought leadership.

Don't depend on SEO to establish your thought leadership. I say this because, 1. The nature of thought leadership is such that it requires multiple touch-points over a long period of time to sway an audience. 2. Thought leadership is discovered passively and consumed actively - a social network is more likely to help with discovery, than SEO. 3. With thought leadership on social platforms, you can generate your first leads in a month, on SEO it's a very long haul running into years. Only consider SEO after you've exhausted organic and paid media options on at least 2 social networks.