Comment pouvez-vous utiliser les médias sociaux pour vous établir en tant que conseiller de confiance ?

Trying to reach out to everyone may seem like the easiest way to find your target audience. But in the long run, it often leads to confusion and setbacks for both, you and your audience. That's why it's crucial to consistently remind yourself and ask: Who do you want to see it? What kind of impact do you want to make? Where do you want this impact to resonate? By doing so, you can establish a clear pattern that naturally attracts your target audience.

"If you try to be everything to everyone, you'll end up being nothing to no one." Although the grammar is poor, this advice from an early mentor has been key in my career. You don't have to be an expert for everyone. And the more specific your target audience, the more likely you are to develop the skills and insights that will enable you to be viewed as a trusted advisor.

Defining your target audience is a critical step in using social media to establish yourself as a trusted advisor. The more precise your understanding of your audience, the better you can tailor your content and engagement strategies. Here's a guide on defining your target audience for this purpose: Identify Industry and Niche: Define the industry or industries you want to target. Demographic Characteristics: Define demographic factors such as age, gender, location, education level, and job title that are relevant to your target audience. Company Size: Determine the size of the companies your audience belongs to. Business Challenges: Identify the common challenges and pain points your target audience faces in their professional roles.

Positioning yourself as a trusted advisor takes time and effort. Ask yourself what value can you offer and how can it solve problems and improve lives. Make sure you offer practical advice, tips, and insights related to your area of expertise. Most important be consistent and authentic post regularly and maintain your brand voice.Always be transparent and honest with your audience and you will see results over time.

Steps to definining and identifying your ICPs (Ideal Client Personae): 1. Summarize all relevant data. (Location, interests, industry, job titles, likes & dislikes ...) 2. Identify the social network that allows the best mapping. (eg LinkedIn for B2B ICPs, Meta for interest-based campaigns.) 3. Combine organic and paid approaches: Connect with active ICPs, create action (disucssions, events ...) and start retargeting once you've gathered enough leads. 4. Combine your ad outreach with strategic organic interactions. 5. Offer a lead magnet tailored to this group's pain points. Repeat. (Create a signature / use comments / add a "PS". Important for beginners / individual users with limited ressources: Focus on one group of ICPs first.

"Create and share valuable content": Sharing is the easy part! But how to create content that truely resonates with your audience? The road to thought leadership is paved with exclusive insights. Nothing says "expert" like giving your community more than a glimpse of your proven tactics and strategies. Newsfeed readers love hands-on, applicable tips, which is one of the reasons why documents posts work so well when used for tutorials instead of shameless self-promotion. Publishing one exclusive, audience-tailored document a month will create more sustainable impact than sharing five links a week.

Sharing valuable content is a common suggestion for building your presence as a trusted advisor. But "valuable" is a very empty word. What exactly does it mean? In this context, I think you should view valuable content as anything that can help your audience make decisions more easily, more quickly, or with less risk. If you are sharing your insights that does one of those three things, you are now sharing valuable content. When you do that, people will continue to listen to what you have to say. And that's how you build up a reputation as a trusted advisor.

Establishing yourself as a trusted advisor on social media involves consistently sharing valuable content that resonates with your target audience. Here's a guide on creating and sharing content to build trust and credibility: Understand Your Audience: Prioritize content that directly addresses the needs, challenges, and interests of your target audience. Educational Content: Create content that educates your audience on relevant industry trends, best practices, and emerging technologies. Solve Problems: Address common challenges your audience faces by providing practical solutions. Thought Leadership: Share your unique perspectives on industry topics and demonstrate thought leadership.

Become an AUTHORity, by becoming an AUTHOR, and show what you know. When you show up in the LinkedIn newsfeed, continually telling stories that show what you know, and how you help other people that look a bit like your prospects, you will start to te their attention and build a reputation as a trusted professional in your space.

When giving valuable content people often shy away from sharing the "how" out of fear it is giving TOO much value and someone could "steal" their strategy. Every situation, person, campaign, and project is unique - giving actionable practical steps on how someone can start to implement this themselves will only help demonstrate your true expertise and knowledge becoming the go-to expert in your industry, niche, or field. Sharing is caring!

People often focus on posting and neglect ‘commenting’ as a strategy. To succeed on LinkedIn you need both. Commenting on others post gives you an opportunity to reach a wider audience and showcase your expertise. Think of a comment as a mini-post which has the opportunity to be seen by your network and that of the content creator. Focus on value-adding comments that showcase your expertise (but don’t hijack others posts to sell!). Commenting, maybe in the ratio of 7 comments to each post you create, can help to boost your visibility - driving profile views, in bound connection requests and potentially new business!

Social media is meant to be SOCIAL. Show up, interact, ask questions, give your perspective, be willing to share your opinion, strike up conversation and participate. You'll be much more satisfied with the ROI when you also intentionally engage with your network no matter the platform.

It's a mistake to think that social tools and platforms like LinkedIn are broadcast media. If you want to position yourself as an advisor, it's much more about the relationship between you and your audience. And the way to build that relationship is through engagement and conversation. I think the commenting function on LinkedIn, for example, is the most underappreciated channel for engagement. The ability to easily have conversations right on the platform is powerful. Especially because you don't have to be connected to the individual to comment on their posts. And also, those comments start conversations which are happening in public and so can be seen by your network and other interested parties.

Engaging with your audience and peers on social media is crucial for establishing yourself as a trusted advisor. Here are effective strategies to foster engagement: Respond to Comments and Messages Promptly: Acknowledge and respond to comments and messages in a timely manner. Ask Open-Ended Questions: Pose open-ended questions to encourage meaningful conversations. Participate in Industry Conversations: Join relevant industry groups and discussions on social media platforms. Host Live Q&A Sessions: Host live question-and-answer sessions to directly interact with your audience. Tag and Mention Peers: Tag or mention peers and colleagues in your industry. Share Others' Content: Share content from your peers that aligns with you.

You have two ears and one mouth, use them in that proportion. My grandad used to say that to me when I was a little boy, and I have never forgotten it. On social media, it means identifying the people with influence over future buying decisions, listening to those people, and engaging with them through comments on their content, and your own content in the newsfeed.

Showcasing social proof on social media is a powerful way to establish yourself as a trusted advisor. Social proof includes testimonials, endorsements, reviews, and other forms of validation from satisfied clients, colleagues, or industry experts. Here's how you can effectively showcase social proof: Client Testimonials: Request and feature testimonials from satisfied clients. Case Studies: Share detailed case studies that outline specific challenges, solutions provided, and successful outcomes. Endorsements from Industry Peers: Seek endorsements from respected colleagues or industry influencers. LinkedIn Recommendations: Encourage clients and colleagues to provide recommendations on LinkedIn.

La prueba social es un recurso valioso para reforzar tu reputación como asesor confiable. Incluye testimonios, reseñas, calificaciones, endosos, referencias, estudios de caso o premios que demuestren tu éxito y el impacto de tu trabajo. En redes sociales, puedes exhibir esta prueba social en tu perfil, publicaciones, historias o destacados. También es efectivo animar a clientes satisfechos o socios a compartir sus experiencias positivas o historias de éxito contigo. Esto no solo eleva tu credibilidad, sino que también atrae a más prospectos y oportunidades. Basándome en mi experiencia, destacar logros y reconocimientos en plataformas digitales es una táctica poderosa para consolidar la confianza y fortalecer la imagen profesional

Social proof is powerful. Lot of times people trust others through mutual connections and can be very important when reaching out for leads and right for the right people and needing to create an first impression.

Business relationships on social platforms follow the same rules as our personal relationships offline. To build them: Share time. Share ideas. Give support. Ask for help. You can't expect to "build a relationship" with stale social media posts that only talk about you. Engage with your network and your connections as a human.

Building and nurturing relationships on social media is essential for establishing yourself as a trusted advisor. Here are strategies to cultivate meaningful connections and foster trust: Engage Authentically: Respond to comments, messages, and mentions with authenticity. Personalized Interactions: Personalize your interactions by addressing people by their names. Initiate Conversations: Proactively initiate conversations with your followers. Show Empathy: Demonstrate empathy in your responses. Share Personal Insights: Share personal insights and experiences to make your interactions more relatable. LinkedIn Connection Requests: Personalize your LinkedIn connection requests with a brief message expressing why you'd like to connect.

Authenticity and credibility go hand in hand. Especially in an environment that is increasingly overrun with noise from AI and automation, bringing your authentic voice and perspective is key. Social media is just one of the channels that you have to communicate with your prospects, customers, and partners. It needs to integrate with all of the others that you have, like email and in person conversations. If you are one person on LinkedIn, and somebody else when they meet you in person, you will lose credibility because they will doubt your authenticity. Trust is going to be the new currency. It's always been important, but it will continue to grow in importance.

To show up as yourself and share your wisdom and experiences with your audience. And to also remember to also make time to get to know others online as building an awesome community is a REAL THING! But it takes Intentional effort, which can look like engaging on other people’s posts and genuinely getting to know each other via DM’s 😊

Para destacar como asesor de confianza en redes sociales, la autenticidad y la consistencia son claves. Recomiendo expresar tu personalidad y valores de forma genuina, lo cual establece una conexión real con la audiencia. Es vital también mantener un estilo y tono coherentes en todas las publicaciones e interacciones. Esta estrategia no solo refuerza tu marca personal, sino que también cultiva la confianza y lealtad de tu público. En mi experiencia, ser fiel a uno mismo y mantener una presencia regular en redes sociales ha sido esencial para generar relaciones duraderas y fomentar la credibilidad en el campo del marketing digital e inteligencia artificial.

Don't copy others, be authentic, yourself. It's hard to be someone else and usually doesn't take quite far. Being yourself in the social media will help you to attract the right people but to able to attract and gain attention, you need to have the spirit of consistency of posting and sharing. It's a marathon. Not a sprint to the top.

The use of the same profile picture across professional social networks (Linkedin, Twitter, XINg, Jobzella) needs to be paired with consistency in the language used when posting, commenting and sharing material.

Además de los puntos mencionados, es importante resaltar la adaptabilidad en redes. Las tendencias y algoritmos cambian constantemente, y adaptarse a estos cambios es vital para mantenerse relevante. Por ej, he experimentado la evolución de las preferencias de contenido en mi audiencia, ajustando mis estrategias para seguir siendo efectivo. Otro aspecto crucial es la medición y análisis de resultados. Utilizar herramientas analíticas para entender el comportamiento y las respuestas de la audiencia me ha permitido optimizar continuamente mi enfoque. Un consejo final sería mantenerse siempre abierto al aprendizaje y a nuevas ideas. La curiosidad y la disposición a innovar son esenciales para sobresalir en el dinámico mundo de los negocios B2B

A personal/professional hybrid profile (i.e. about.me) to be added and connected to the existing professional profiles adds a more "human touch" and provides the chance to share more personal and non-professional relevant information a social seller may want to make his/her audience aware of.