Comment pouvez-vous utiliser la présentation de l’équipe de votre startup pour mettre en valeur votre impact social et environnemental ?

The definition of a startup which is more or less an American one is of a digital technology company that is for purely profit or investor returns. It makes sense due to the expectations of the investors and founders being of purely capital gains, market share and or downloads, DAUs etc. The past few years has seen the rise of a new kind of capitalist/investor, who is promoting 'Conscious Capital' investments. This kind of capital investment is conscious about the 3P impact their capital has beyond the unidimensional 'P of Profit', to include two more dimensions of P for Planet and P for People. The SDGs are a derivative and deconstruction of these 3Ps for measurement, reporting and analysis of the impact of enterprises beyond NGOs etc.

1. Avoid jargon or greenwashing and emphasize your business's value-creating elements and impact (people, locations, and communities your start-up interacts with and influences). 2. Provide examples across your entire chain (suppliers, hiring, emissions, etc.) to demonstrate adherence to sustainability goals and environmental principles. 3. Consider the concept of Value Sharing, distributing the wealth generated by your organization among all stakeholders. 4. Then, demonstrate 'Value Amplification'- the increased impact a business can have to drive broader change in society and the economy (... diversity, equality, community education..) Reflect - how your startup can evolve to magnify its impact on society and the economy?

While clearly, the impact and innovation you introduce is the main message, don't forget to consider auxiliary aspects that could otherwise hamper your success. For example, you designed a new revolutionary water purifier. Amazing! But could local people operate and maintain it themselves? Is it easy to operate? is it durable? can it be customized for the many different conditions that exist outside lab environment? The answer does not have to be an emphatic 'Yes' to all the above. But if it isn't, what sort of contingency are you considering? or other further developments? Investors prefer a team that understands the real challenge, than a team packed with brilliant engineers. If you think you belong in the first category, show it

Focus on quantifiable metrics such as beneficiaries and resource savings. Tell a compelling story showcasing real-world impact using these metrics. Demonstrating tangible outcomes strengthens your pitch and resonates better with investors, making your presentation more impactful and convincing.

When it's time to flaunt what your startup's got in the realm of social and environmental impact, don't hold back! Inject some personality and passion into that presentation. Share stories, real-life examples, and numbers that show how you're making a positive dent in the world. Let your team's enthusiasm shine through - after all, they're the heartbeat of your mission. Highlight initiatives, partnerships, or even quirky traditions that echo your commitment to social and environmental goodness. Let's turn heads and make a difference! 🌱🌟 #StartupImpact #TeamPresentationMagic #MakeADifference

Craft a narrative that conveys passion and purpose. Use real-life examples and visuals to make your impact tangible. Relate your personal journey, highlighting challenges and triumphs. Keep it relatable and avoid jargon. People connect with authentic, human stories, making your pitch memorable and impactful.

At HungryWheels we have followed a simple philosophy of 'working purely for customer success'. This seemingly simple and intentfull approach has helped us to take the right decisions, from making an ergonomic working space on wheels which is zero emission, to making it inclusive and accessible for all, to Easy Financing, Easy Compliance and not to forget Hybrid to accept any type of application thereby reducing business risk of investment loss or shutting down for entrepreneurs and individuals who are our customers. It's a tough call for a young company to tick off these many boxes but the satisfaction on our clients' faces makes it all worthwhile, especially when we hear, 'This looked too good to be true at the start but is true' from them

Share the journey of how your startup came to recognize and embrace its commitment to social and environmental impact. Narrate the challenges, milestones, and pivotal moments that have shaped your mission. A compelling story creates an emotional connection with your audience, making them more likely to remember and resonate with your startup's purpose.

I won’t take long here; Start your story personal but in a way that many people can relate to. Don’t start with I have a medical condition, but rather start with I love food. Right? Who doesn’t?! Got my point? Good Then… quickly take it to another level, how your story got you where you are today and the morale, to link it with why you do what you do. Trust me, if you can craft a story like that where everyone can relate, and see the morale behind it and how it got you started and now you’re on your way to success.. you got half of the room’s attention and all of the room’s respect. This is best suited for guest speakers, but can also work with company profiles. Remember, you don’t need to be a good storyteller to tell a good story

Showcase how your impact aligns with business objectives, enhancing revenue and reputation. Address the balance between impact and profitability, illustrating how it fosters customer loyalty and a strong brand. Transparency about trade-offs and risk management strengthens credibility, building trust with investors and stakeholders.

Our desired impact of 'making life easy' for entrepreneurs or first time buyers who are looking to *Create Happy Experiences* materialises via the HungryWheels Hybrid POD 'C1', which can morph into a QSR POD or Retail POD or Caravan POD from our super factory. This ensures that buyers are not stuck with a unidimensional product beyond its initial intended usage by them. This ensures that demand for HungryWheels PODs continues to grow, we keep unlocking new demand as customers keep finding new usages and the customised nature of solutions allows us to continue to value add for our customers and p&l alike.

Demonstrate how your social and environmental impact aligns seamlessly with your core business activities. Showcase how sustainability is integrated into your products, services, or operations. This alignment not only enhances your credibility but also emphasizes that your commitment to impact is an integral part of your overall business strategy.

Very important to highlight your team for two main reasons: 1- The team feel recognition, which is not exactly a motivator but really good sense to have. 2- Give your company a human aspect. Who’s behind the product, who’s each and everyone (on the top level). I recommend always set it to 4-6 unless it’s absolutely necessary to have more 3- Write a slogan-like brief about everyone, something like: Hasan Marhoon (with a pic). A great strategic mind guides the company down tricky paths. 4- always have a word of the head of the team, whether CEO, Chairman, Founder. Usually you’ll write the words for him if you know him well, and he will just edit. Can work opposite way too ✌🏻

A strong, diverse, and passionate team is the heart of your startup's impact. Highlight their skills, experiences, and collaborative spirit. Use real stories of overcoming challenges and celebrating victories to show their dedication. Investors value a resilient and capable team driving meaningful change.

At HungryWheels we are a mix of globally experienced innovators, strategists, marketers, veterans, designers, technologists, engineers, and project managers who have seen as many crisis in business, economy and military as one can imagine. They have used these lessons in the latest global Covid19 crisis, where we saw our business grind to a painful halt like the majority of young companies like ours. Instead of seeing it as a problem, they looked at it collectively as an opportunity. They have worked as a driven team of commandoes or ninjas that have been working inside out, and are now scaling pan-India with an improved product (they used the down time to improve), and with an easy to buy offering (financing to compliances).

Introduce the individuals driving your startup's impact initiatives. Highlight their expertise, passion, and unique contributions to the cause. People connect with people, so showcasing the human element within your team builds trust and authenticity. Additionally, emphasize the diverse skills and backgrounds within your team that contribute to a holistic approach in addressing social and environmental challenges.

Engaging in a dialogue creates a connection. Be open to questions, feedback, and concerns. Use data and testimonials to build credibility. Infuse humor, emotion, and empathy to inspire action and leave a lasting impression. It's about building a relationship, not just delivering information.

I am sharing these thoughts to understand how many of you are looking to add the two new dimensions to your venture. And if there are any questions you have of how we did it.

Use interactive elements, visuals, and anecdotes to keep your audience engaged during the presentation. Encourage questions and discussions to foster a sense of collaboration. Engaging your audience ensures that they not only understand your startup's impact but also feel personally invested in supporting your mission.

Clearly state what you want your audience to do next, whether it's investing, joining, or becoming a customer. Highlight the benefits they'll receive, be it financial gains, social impact, or personal fulfillment. End with a memorable slogan or quote encapsulating your impact and value proposition. Make it easy for them to remember and act upon your message.

Conclude your presentation with a clear and compelling call to action. Whether it's encouraging partnerships, promoting sustainable practices, or inviting support from the audience, provide concrete steps that individuals or organizations can take to contribute to your social and environmental impact. This transforms your presentation from a passive observation to an active involvement in a shared mission.