Comment équilibrez-vous créativité et professionnalisme dans la conception de votre portfolio et de votre CV?

Create several different versions of your portfolio and resume, and send people personalized links based on the job you are trying to get! This is what it means to know your audience; if you are applying for a job as a video editor, make sure your portfolio... is a video! If you are applying as a blog writer, maybe writer a killer cover letter, in the style of a blog. Be creative and know your audience.

Things changed when I decided to stop "looking for a job." I'm a marketer with 20 years of experience promoting the value of solutions to peoples' problems. So, I created personas for the boss I wanted to work for. I created content that spoke to the problems that give them headaches. I put my social handles at the top of my resume with my contact info. I tailored my work history to showcase myself as a solution to those problems. End result: interviews weren't them trying to figure out who I was, but verifying who they already thought I was. The questions were all about stuff I'd written on extensively. Easiest interviews I've ever had. In less than 30 days I'd landed my dream job (in fact, they created a better position just for me).

This is where you create case studies, publish them on your website/blog and use them as part of your portfolio. Case studies will show not just the outcome, but the method and process of getting to the end result.

Change 'I led a paid media team with a 10 million ad spend budget' to 'Paid advertising campaign for one client in the hospitality field yielded a 234% ROI and resulted in a $50,000 profit.'

Lean into social media here. Keep your resume and portfolio simple and concise... but drop breadcrumbs to online outlets where they can go to find out more about you and your work if they want to. Your resume and portfolio are really just the headline, there to introduce you and pique their interest. They're busy and won't feel like they have time to read a three-page essay, even if the pictures are pretty. But if your one-page resume is easy to digest and leaves them wanting to know more, then they'll happily click-thru and spend an hour on a deep-dive down the rabbit hole of your work.

Nothing says 'I am not a professional content creator' faster than mistakes on a resume and portfolio! In this day and age, it's inexcusable, really. Ask friends, colleagues, heck, ask your mom to proofread. Top Tip: each time you update your resume, ask someone to proofread it again.

How creative you get can often be dependent on your field or specialty. My acting resume has to adhere to a very specific format: 8 by 10 so a headshot can fit on the back, and a specific order for each type of credit (film, tv, theatre, and so on). My resume for marketing work is much more flexible, using my personal brand colors, a sidebar with skills and even some custom icons.