Comment vous assurez-vous que le calendrier de votre campagne est réaliste et réalisable?

To ensure a campaign timeline is realistic and achievable, thoroughly assess the scope of work, allocate sufficient time for each task, and consider potential obstacles. Collaborate with team members to set clear, manageable milestones, and incorporate buffer periods for unexpected delays. Regularly review progress and adjust the timeline as needed to stay on track.

It is important to know why you're creating the campaign to begin with and for whom. A successful campaign needs to be targeted. Specify your goals, target audience, budget and timeline clearly. Defend it with hard data. For example, 'I intend to spend X amount in this campaign in order to acquire 5 new leads and increase sales by 10% in the next 3 months. The campaign will activate users from X region/industry and we'll leverage <insert online platforms> to target them.' Also add the resources you'll need for the campaign.

Break down tasks into manageable steps and assign realistic deadlines to each. Consider potential delays and buffer time for unexpected challenges or revisions. Regularly review progress and adjust timelines as needed to stay on track with goals.

Consider any dependencies between tasks - some tasks may need to be completed before others can begin. Identify all the resources needed for each task (e.g., personnel, budget, technology, approvals). Factor in resource availability when estimating timelines. Allocate buffer time within your timeline to account for unforeseen challenges or delays. This can be a specific percentage of the overall time for each task or project phase. Unexpected delays can include technical issues, vendor dependencies, or external factors.

Don't be overly optimistic. Consider your team's workload and capacity. Break the campaign into smaller, achievable phases. (Expect delays or revisions) Make sure your team understands deadlines and their roles. Communicate regularly and adjust the timeline as needed. Be flexible, but stay accountable.

Estimate the time needed for each task, considering potential delays. Involve your team in the planning process for realistic time assessments. Prioritize tasks based on impact and urgency. Allocate buffer times for unforeseen challenges. Regularly review and adjust the timeline as needed. Use project management tools for tracking progress and maintaining flexibility. Clear communication with your team about deadlines and expectations is crucial. This structured approach helps in managing the timeline effectively while adapting to any changes or obstacles.

~ Divide your campaign into smaller, manageable tasks and set milestones to track progress. Each task should contribute to the overall objectives of the campaign and have a clear purpose.

~ Evaluate the time and resources required to complete each task. Consider factors such as complexity, dependencies, availability of resources, and potential roadblocks. Be realistic in your estimations and allow for flexibility to accommodate unforeseen challenges.

~ Utilize visual project management tools such as Gantt charts or project management software to create your campaign timeline. Plot out each task and milestone along a timeline, taking into account their estimated durations and dependencies. This visual representation allows for better planning, monitoring, and communication throughout the campaign.

Mais do que ter o planejamento da campanha, alguém precisa liderá-la para que seja revisada e atualizada regularmente. E o tempo de atualização dependerá do ritmo de cada campanha. Já passei por campanhas onde, na reta final, eu puxava stakeholders chave para revermos juntos, em uma daily de 15, 20 minutos o que precisa ser resolvido / consensuado naquele dia. Outros projetos, já fiz de forma assíncrona, às vezes mais que uma vez por dia. E ainda outros, sempre que eu "captava" alguma iniciativa não mapeada, mesmo que em um almoço. O mais importante para ter sucesso na gestão, da campanha é que os envolvidos saibam quem é o líder cross, seja você ou alguém do seu time, essa pessoa precisa ser empoderada - ou até mesmo, empoderar-se!

Do not commit more than you can deliver. Set a few extra days aside as a buffer period when you set deadlines. Make sure your technical equipment are working fine. Essentially, always plan ahead and prepare for a rainy day. Market changes are volatile so it's best practice to anticipate setback and risks, and keep backups ready.