Comment trouvez-vous des invités pour votre podcast de petite entreprise?

It is important to define the audience, theme and feel of your podcast first. Then as I engage in thoughtful conversations with others and build relationships, I will extend invitations to only those who align with my podcast's theme and goals. This approach ensures a steady stream of knowledgeable and engaging guests for your show that your audience will love.

Identifying your ideal podcast guests begins with defining your ideal listener (your avatar). The best way to do this is to sit down with pen and paper and ask yourself two things: #1. "Why am I doing this podcast?" and #2. "Who does this really serve?" Once you know that, you can start finding guests that serve within that context!

Researching and connecting with podcast guests is a time-consuming task that needs to be streamlined. Attempting to connect with guests using direct messages on social media or emailing them is wildly inefficient. Use a website like PodMatch.com, which automatically connects podcast guests and hosts for interviews based on the guest's experience and what the host is looking for in a guest. (It works just like a dating app.) On PodMatch, guests have a media one-sheet built into their profile, so you can get much of your research done on the platform. My biggest suggestion for researching guests is to listen to them on another podcast before bringing them onto yours.

When it comes to preparation, follow-up, and continued connection with your podcast guests, the best thing you can do is have a plan and system. Preparation + Follow-up: Create a DETAILED calendar invitation with reminders about the upcoming interview. Don't name the calendar invitation "Podcast Interview," call it "Interviewing {Guest_Name} on {Podcast_Title}. Make the location the link for where you'll record. Then, in the notes, add ALL the details and answers to any questions they may have, including day-of quick contact information if they need you. Continued Connection: Use a CRM to remind you to chat with your past guests. Keep up with them! You've had a meaningful experience together, so prepare for more from that new friendship!

Managing every aspect of your podcast, is like the secret sauce for keeping your show on point. Here's why. 1. Gathering and organizing your guest's info, like bios and social media links, is like having all the right ingredients for a killer dish. 2. Having a clear process for recording, editing, and putting episodes out keeps things on track. 3. A solid marketing plan...it's how you reel in new listeners and keep the regulars coming back. 4. Sending a thank you email shows you're grateful for your guest's time.Plus, it's more likely to get them sharing the episode with their audience. In business, it's crucial to take cues from those who've already found success. I've personally gleaned knowledge about podcasting from sites like PodPros

Many say your network is your net worth, but I want to take that further: Your consistent connection with people in your network is your net worth. You have to keep up with people. Podcasting is a great way to do this. You can pull out clips and quotes from prior interviews and, over the course of years, share that content and keep your connections tagged every time you share. In addition, using a website like PodMatch.com, you can find opportunities to be a guest, not just have guests. This causes your network to grow and allows you to share your story, which will resonate with more people than you realize. Relationships build on three things: Consistency, transparency, and positivity. Podcasting makes this possible!

Using a tool like PodMatch.com will help you creatively find the right guests in your niche. Although I do agree with branching out to find different types of guests/topics, what's most important is that you stay within your niche. Your listeners listen to your podcast because it delivers something specific for them. Don't turn it into something general. Be careful with that. Talk to your listeners, discover what they want, and then find the guests who can deliver on that very thing.

As a small business, having a podcast must be strategic. The ultimate goal is this: To further develop know, like, and trust with the specific people you're showing up to serve. If you get this right, your podcast will become your lead warmer, top of the sales funnel and way of developing fans around your brand.