Comment testez-vous et optimisez-vous votre adéquation produit-marché avec les techniques Lean ?

A great Lean framework for launching an MVP is Useful, Usable, Used, Scalable (UUUS) You need to graduate through each phase. To graduate from Useful you need to define a clear, unmet need in the market and identify who exactly is suffering from the problem. To graduate from usable you have to test a prototype with these problem owners until 9/10 can use it without coaching and can articulate its value. To graduate from Used the product needs to work in a small scale pilot without breaking. To graduate from Scalable it needs to expand beyond the pilot and generate compelling sales (typically 2-3x).

Is "lean" too lean for creativity? While the lean startup methodology minimizes waste, it can also stifle innovation by over-prioritizing efficiency. Jeff Bezos once said, "We are stubborn on vision. We are flexible on details." Sometimes, embracing a bit of chaos can lead to groundbreaking ideas. Lean should guide, not confine, your entrepreneurial spirit.

Lean startup is really understanding your product offering from the perspective of your client. you have to wrap you rhead around your value proposition so that it absolutely makes sense from the consumer perspective. Research, did I say research, oh had I mentioned research. It’s the thread that must be running through everything you are doing to determine product fit and desire by the consumer. Too little time is invested in really researching why your product? I can absolutely tell you we have started from zero on many companies and by far our most successful was when we stopped depending on outside experts, rolled up our sleeves and became the absolute experts. Dig into the 2 year old mentality of exponential learning ask why non stop.

The build-measure-learn loop is a powerful tool for validating product-market fit and iterating on your product development. Here are some best practices to follow: Build the simplest version of your product that allows you to test your core assumptions with customers. Talk to potential customers and ask them about their needs and pain points. Track key metrics such as customer acquisition cost, customer lifetime value, and customer satisfaction. If your initial assumptions are not validated, be willing to pivot your product or business model. The build-measure-learn loop is an ongoing process. Continuously improve your product based on customer feedback and market trends.

We have found that research in finding experts in your potential product is critical. The people who don’t just research but actively engage in the activity and are passionate. They are worth their weight in gold in getting you up to speed fast. The obscure, humble doer, who will immerse you into the experience, of the product or the experience you wish to offer for your company. We hired experts and the cost to value was incredibly low, we were able to develop absolutely every piece of the puzzle to make a solid informed decision. We looked for people who were committed and passionate and we looked for people who wanted us to develop the passion, which means they wanted us to become as knowledgeable as they are.

Pre-testing or "heat-testing" your idea before you start building reduces risk. Consider running "coming soon" or "in development" ads and landing pages for your product with discrete audiences to confirm demand and identify product-market fit before you start building. (Make sure you are transparent about where you are in development.) Testing different visualizations of your product will help you understand which features are most important to potential customers. And testing other variables like branding, positioning, and creative style identifies success factors before you start investing.

Identify key metrics that will help you measure your product-market fit, such as customer acquisition cost, customer lifetime value, and customer satisfaction. Monitor your metrics over time to identify trends and areas for improvement. Talk to customers to learn more about their experiences with your product. Run A/B tests: Experiment with different product features and messaging to see what works best. Track customer churn to identify areas where you can improve your product or customer experience. Determine the total revenue that each customer generates over their lifetime. Ask customers to rate their satisfaction with your product and identify areas for improvement.

Are metrics misleading you? Focusing solely on metrics like NPS and churn rate might miss the qualitative insights. As Steve Jobs believed, "People don’t know what they want until you show it to them." Balance your quantitative data with deep customer stories to capture the true essence of your product-market fit. Numbers tell part of the story; emotions tell the rest.

In our experience set goals, demand performance, remove the any grey areas, build straight lines to successful outcomes. Exit interviews, references and continuous improvement strategy with all clients in our tourism businesses is critical, we use these to help us get new clients, retain current clients, and reconnect with lower cycle clients. We set targets and demand full effort in meeting our targets. We measure what we used to gain clients, through funnel analysis, conversion rates, and the cost of customer acquisition. We also track our reputation impacts with all the companies we use to promote our products. If they don’t see us as high reputation high value in delivering they are not at optimum promotional drive for our products.

To optimize your product-market fit, it is crucial to identify the most important problems or opportunities for your customers. Here are some best practices to follow: Pay attention to what your customers say about your product and their needs. Watch how customers use your product and identify any pain points or areas where they may be struggling. Talk to your customers directly to learn about their experiences and needs. Look for patterns in customer feedback to identify common problems or opportunities. Gather quantitative data about customer satisfaction and identify areas for improvement. Rank problems and opportunities based on their impact on customer satisfaction and your business goals.

As innovation facilitator of 100+ projects, I advise you to check market-fit BY PRETOTYPING, like TESLA… FAKE IT BEFORE YOU MAKE IT 🤗✅ Pretotyping is a technique for testing - and validating ideas quickly and cheap, founded by Savoia. It involves creating a simplified version of a product or service to collect user feedback and understand market demand. It’s a non-working prototype. Pretotyping reduces the risk of failure by assessing market response early in the development process. A famous pretotyping story is how Tesla ‘faked’ their first electrical car, the Roadster, using a so-called ‘glider’ of a Lotus Elise to confront their potential customers with a ‘real car’, leading to 250+ launching customers who paid $ 5000,- in advance.

Is success too narrowly defined? Traditional measures of product-market fit might ignore long-term brand loyalty and emotional connection. Richard Branson emphasized, "Take care of your employees, and they'll take care of your business." Consider how your product fosters community and culture, not just immediate sales. True fit is about enduring relationships, not just quick wins.

In any business, achieving product-market fit is vital. A lean approach can help. Start with a Minimum Viable Product (MVP) - this gets your product out quicker, ready for customer feedback. Keep an eye on metrics like customer acquisition cost and churn rate. If churn's decreasing, you're on track. Use A/B testing, to refine your product based on user preferences, and don't forget to listen to your customers/users! Their feedback will be invaluable in guiding your product development. PwC noted that fintech firms using lean techniques see 25% faster growth... Embrace lean - it means constant learning, adaptation and better product alignment with the market.

Todo plano parte de desejos que materializados em números contábeis, tornam-se possível acompanhar o real versus o orçado. O Forecast é uma maneira de ir refinando e alinhando a realidade do Plano.