Quelle est la meilleure approche pour identifier les marchés prometteurs pour un nouveau produit ?

To find the best markets for your new product, start by understanding what makes your product special and who would benefit from it. Look at different places and figure out how big the market is and if it's growing. Check what other companies are doing and see where there might be room for your product. Consider things like rules and cultural differences in each place. Test your product in a few places first to see how people like it. Talk to potential customers and listen to what they say. Keep learning and be ready to change your plan based on what you find out. This helps make sure your product gets to the right people and does well in the market.

Rather than formulating solutions in isolation, champion a human-centric problem-framing methodology. The authenticity of a problem is amplified when derived from genuine human experiences. This involves introspection into your own challenges and, equally crucial, empathetic exploration of others' struggles.

In biopharma, an approach I like to identify markets for a product is two-fold: 1. White space in more mature markets: Think strategically about how a near-term unsolved “white space” problem in a mature market can be a springboard for the product to create an innovation driven new market segment. 2. Innovation driven market development: Analyze the competitive development pipeline thoroughly for a therapeutic area, and anticipate how an innovative asset class(es) may or may not shift the treatment paradigm. Either organically develop, or, partner, in-license, or buy innovative technology or assets that are synergistic with your current product to enable entry into less mature markets, or to create an entirely new market segment.

1.Understand customer needs and pain points: Conduct thorough market research to identify unsolved problems, unmet needs, and pain points that your product could address. 2. Validate the problem and market size. 3. Evaluate market potential and competition: Assess the attractiveness of the market based on factors such as market size, growth rate, competition intensity, profitability, and accessibility. 4. Consider market trends and regulatory landscape: 5. Prototype and test your solution: Develop a prototype of your product and conduct user testing to gather feedback and refine your design. 6. Measure and adapt: Be prepared to pivot your product strategy or target market based on evolving market dynamics and customer needs.

Problem-solving is one of the greatest opportunities for creating a business. Begin by examining things that would improve your own life and the lives of others. Then, open up and engage with people, participate in forums, and use various types of analyses to identify market gaps. Solving problems can be a true gold mine.

From my experience, validating assumptions is not just a step in the process; it’s the bedrock of a successful product. It starts with clearly stating your hypotheses—what you believe to be true about your product, customers, and market. I dive into market research, drawing from existing sources and conducting interviews to understand if my product fulfills a real need. If you have a product, you must rely on A/B testing for new modules, if not then I’d put my assumptions to the test by building a Minimum Viable Product (MVP), which acts as a litmus test for customer interest and product functionality.

In the pursuit of identifying promising markets, it is imperative to subject your assumptions to rigorous scrutiny. Investigate existing makeshift solutions employed by your potential users and discern the monetary value they attribute to a superior remedy.

- Build an excel sheet somewhere. - Put your assumptions and what should happen. - Wait 3 months. Did it work? People tend to get a narrow vision when they're passionate about a single thing. They want to see it work out, and their mind will play games. What will work regardless of the situation is numbers. Stick to facts.

I always validate my solution by cold messaging 1000+ people in my same industry across insta, facebook, twitter, & linkedin This gives me insights into the features, need in market, and price point people are will to pay for the solution If its a solution that makes a business more money, the monthly price point goes up. Then I can build a financial model around if the business itself is potentially viable Want more insights on this approach? Send me a Connect Request

Understanding your target audience is crucial. Conduct market research to identify consumer needs, preferences, and pain points. Analyze competitors, market trends, and demographics. Testing your product within the identified market segment can also validate its potential success.

📊 Leverage public databases & academic research for market evaluation When assessing market segments, tap into public databases and academic research 📚. These resources offer deep insights into consumer behaviors, economic trends, and industry dynamics. 🔍 Public databases provide demographic and economic data, essential for understanding market size and growth. Academic research, on the other hand, reveals subtle trends and behaviors within market segments. 💡 Integrate this data for a comprehensive evaluation of segment potential, giving you a competitive edge in understanding market competition and profitability. 🚀 Use this approach for an informed and robust assessment of your market potential!

Look for industries that have been stagnant or resistant to change, as they might offer the most potential for disruption. Assess the market size, growth potential, and the willingness of consumers or businesses to adopt new solutions. Once you've identified a potential market, test your ideas, gather feedback, and iterate to create a disruptive solution that addresses those market needs. The biggest and most inflexible industries create the most opportunities - they also normally the hardest the disrupt

🎯 Selecting your target market through micro-market analysis When choosing your target market, consider these key points: Niche Focus: target micro-markets or niche segments 🕵️♂️. They often hold unique, profitable opportunities. Vision Alignment: ensure your chosen market aligns with your company's vision and goals 🌟. Sustainability & competition: choose a market that's big enough to sustain your business but small enough for less competition 💪. Scoring system: employ a scoring system to quantitatively evaluate each segment's potential for a data-driven selection 📊. By honing in on specific micro-markets, you can find a target market that's not only profitable but also a perfect match for your business's mission.

🌐 Monitor & adapt with cross-industry social media analysis Stay ahead in a dynamic market: Look beyond your industry: Analyze social media trends across various sectors 📈. This gives a broader view of consumer behavior changes. Gain early insights: spot emerging opportunities and threats before they impact your market 🕵️♀️. Stay competitive: use these insights to proactively adapt your strategy, product, and tactics 🚀. Continuous adaptation: regularly update your approach to stay aligned with market shifts and maintain relevance 🔄. Embrace a wider perspective for effective market adaptation!

Pick a starting point, don’t over think it “paralysis by analysis” then constantly monitor the progress and adjust as needed. Study your competition, market share and growth, the more understanding of the potential, obstacles and resources needed the better chance of success you will have.

Disrupting an industry is incredibly challenging. It requires innovative thinking, persistence, and a deep understanding of the market's pain points and dynamics. Moreover, it often involves facing resistance from established players and ingrained processes. However, with thorough research, a unique approach, and a solution that significantly addresses market needs, it's possible to carve out a disruptive path in an industry. It's a journey that demands resilience, adaptability, and a commitment to pushing boundaries. It’s going to be harder than anyone can imagine, but absolutely worth the journey - especially when you surround yourself with an amazing team