Quelles sont les meilleures pratiques pour tester la notoriété de la marque sur le merchandising et l’emballage de votre logo ?

Use surveys and social listening to gauge recall and recognition. Evaluate how well your logo and packaging align with your brand values. Use A/B testing to find the perfect design. Track engagement and sentiment around your merchandise. Regularly update designs and maintain brand alignment.

Testing brand awareness for your logo, merchandising, and packaging is essential for ensuring that your branding resonates with your target audience and effectively conveys your company's message. To achieve this, a multifaceted approach should be employed: Consumer Surveys and Focus Groups, A/B Testing, Social Media Monitoring, Sales Data Analysis ,Eye-Tracking Studies, Online Engagement Metrics, Brand Recall and Recognition Tests, Competitor Analysis, Longitudinal Studies, Cross-Channel Consistency, Customer Feedback Systems, Data Analytics, Cultural Sensitivity, Legal Compliance and Trademark Verification, Iterative Design Process.

To test logo merchandising and packaging awareness, conduct surveys with target audiences. Include recall and recognition metrics. Evaluate associations with brand values. Utilize A/B testing for packaging designs. Measure social media engagement on merchandising. Regularly update designs, incorporating feedback. Consistency is crucial; ensure alignment with brand messaging and aesthetics.

All conclusions stem from validly collected metrics. If you want to make the best decisions, try to establish baseline and target metrics to track your progress.

* Know what you want: Understand what you're trying to find out. *Pick the right people: Choose people like your customers to ask questions.* Use different ways to ask: Ask questions in different ways, like talking to people or using surveys.*Ask directly and indirectly: Ask people about your logo and also see if they remember it without being asked.*Check all the places your brand shows up: Look at everything that has your logo, like your packaging or ads.*Keep your brand the same everywhere: Make sure everything with your logo looks the same so people recognize it easily.*Keep making things better: Use what you learn to make your logo and packaging even better. Keep checking how well people know your brand over time.

With branded merchandise, stay away from the SWAG (Stuff we all get) and shotgun approach, trying hard to please "everyone". Focusing only on your ideal clients, your VIPs. Doing so will answer most of the key points with these questions. You want to get your brand in front of the right clients but not "everyone"

I usually like to use "Heatmaps" and "Eye Tracking": I use Heatmaps to analyze where participants focus their attention on packaging and merchandising. Eye-tracking technology provides valuable insights into visual engagement. Tools: Hotjar for heatmaps, Tobii for eye tracking.

An examples of this is given below: Testing a new coffee mug design: Target: Urban professionals aged 25-40 who favor eco-friendly products. Sample: Recruit 50 participants online matching these demographics, ensuring diversity in income and coffee preferences. Method: Conduct blind taste tests (direct & quantitative) with different mugs and gather qualitative feedback via post-test surveys (indirect & qualitative). This helps understand both functionality and aesthetic appeal.

Effective testing requires careful consideration of both the environment and the methods used: Testing Conditions: Choose realistic environments to minimize bias and reflect true consumer behavior. Objective Methods: Use techniques like A/B testing, eye-tracking, and physical response measurements for reliable data. Simulated Environments: Create controlled setups, such as mock stores with hidden cameras (with consent), to observe natural behaviors. Segmented Testing: Focus on testing within well-defined audience segments rather than a broad, mixed sample for more precise insights.

In my experience, implementing A/B tests are valuable in evaluating the effectiveness of logo designs, packaging and messaging. By randomly presenting various iterations of your elements to a small chosen segment of your target audience, you can test response rates, brand recall and overall engagement very well. The insights gained from these tests can then be utilized to pinpoint the most effective designs and messaging.

Get the community of your brand involved in the design process. In most cases, it is not what you (the brand) want to buy, is what the audience would like to receive. Consider a logo products that will engage with your targeted audience, and create excitement once they have received the products.

The biggest brands have simplistic logos that can be recognised even with parts removed or hidden. Having a logo that resonates with the companies' target audience and is memorable is key.