Que faire si vous n’êtes pas sûr de l’outil de stratégie de marque qui convient le mieux à votre projet créatif ?

First, you need to understand who the consumer and shopper are In the next step, in which channel do you want to sell Ideas and strategies can be different for everyone Sometimes the strategy is just a label showing the discount, sometimes it is a label with attractive content

Pilot test with small sets of target groups. It will give you the success indication for future strategy. Otherwise look for historical data of similar brand or with similar target group in recent time (ideally within last 1 year).

Choose marketing tools based on project needs (brainstorming vs. managing assets) and team size/budget. Research popular options (Semrush, Canva, Asana) and try free trials to find the best fit for your workflow. Don't be afraid to experiment!

Common misunderstanding of Branding goals: Branding is only about logo and design Branding is solely for large corporations Branding is a one-time effort Branding is only about advertising and marketing Branding is solely about generating sales Branding is only relevant to consumer products

Don't underestimate the power of a good recommendation. I’ve reached out to peers, mentors, and online communities dedicated to branding and marketing. Hearing firsthand experiences about how specific tools have worked (or not worked) for others can provide invaluable insights that you might not find in online reviews or product descriptions. It’s like getting a trusted friend’s advice before making a big decision.

Research various brand strategy tools. Experiment with free trials. Consult peers or experts for insights. Define project requirements, like objectives and budget. Compare tools based on features and usability. Seek feedback from the team and stakeholders. Choose a flexible, scalable tool that aligns with project needs. Trust your instincts in the decision-making process.

Exploring options is like browsing a toolbox before fixing a bike. It broadens your perspective and helps you find the best fit. You can go with options like: 1 - SWOT analysis for understanding strengths and weaknesses. 2 - Market research to gauge audience preferences. 3 - Competitive analysis to learn from others' successes and failures. Each tool offers unique insights, so choose wisely.

Understanding these brand strategy tools is crucial for shaping a compelling brand identity. The brand identity prism and archetype offer frameworks for defining key aspects of the brand's character. Crafting a clear positioning statement ensures differentiation in a crowded market. Brand personality and voice humanize the brand, fostering connections with consumers. A compelling brand story builds emotional resonance and loyalty. Integration of these tools can solidify a brand's identity and strengthen its market presence.

Broaden your horizons and think outside the box when exploring potential Brand Strategy tools for your creative project. Look beyond traditional software solutions or industry-standard methodologies and consider unconventional approaches such as gamification, experiential design, or analog tools and techniques. Embrace a spirit of experimentation and curiosity, exploring diverse sources of inspiration such as art, literature, nature, or cultural trends to spark creativity and innovation in your brand strategy process.

Google, Medium, college textbooks (example, Kellogg on Branding), classics like Designing Brand Identity and The Hero and the Outlaw all offer visual frameworks to help display core strategic elements, consider options and in-pack what could be best for your companies goal and objectives. One of my favorites is the brand triangle which helps offer a high level ladder of connective tissue between your business strategy, brand strategy and how you can begin to market your unique value and differentiators externally.

Evaluating choices is like test-driving cars before buying one. It ensures you pick the right tool for your brand's journey. 1. Assess each option based on factors like relevance, cost-effectiveness, and ease of use. 2. Consider how well it aligns with your goals and resources. Remember, the right choice can propel your brand forward, so choose wisely.

The key is to assess how well each tool aligns with your specific goals and audience. You can begin by identifying the key objectives of your brand, be it, increasing awareness, repositioning, or launching a new product. For instance, if the aim is to elevate brand awareness among a younger TA, brand storytelling, which leverages emotionally compelling narratives, might be more effective than traditional advertising. Also, you can experiment with a pilot project; use storytelling in a social media campaign targeting this demographic and measure engagement + conversion rates.

Think of evaluation = refinement Gold becomes pure gold in the refinery. Before you even step foot outside, set-up shop, pick-up the speakerphone and hire out a thousand billboard. Refine it first. A good strategy is a technique that has seen trial, test and torture. Ask yourself - is this true - is this credible - is this incredible "It's better to be late and ready, rather than be early and unready."

After evaluating various brand strategy tools, I prioritize those aligning with our goals, effectively communicating brand value, inspiring creativity, and offering simplicity. Tools with clear structures, minimal resource requirements, and the ability to engage target audiences are preferred. Time efficiency is crucial in implementation.

Brand strategy is distinct from creative branding, and both need different skill sets and tools. Firstly, any good strategist will have developed a process that helps them to clarify your brand vision, purpose, essence, mission, values, energetics and cultural resonance. This becomes the solid foundation for your creative brand design (logo, typography, art direction etc). So often, brands try to jump straight to creative. This is an expensive mistake to rectify. Look to your strategist to bring the best strategy tools first. You’ll thank yourself later!

Testing and refinement is so important both in how it is landing internally and how customers are interpreting the execution externally. Keep an open heart and mind. Know that your brand similar to your business strategy is a living thing. As markets and technology changes, customer challenges evolve and new competitors enter the market you will need to make at a minimum minor adjustments to ensure its make the biggest impact it can. If it’s not, don’t be afraid to hard pivot and try something new. I strive to have a loose multi-year forecast, a clear yearly strategy and refine on a quarterly basis to ensure I’m keeping in line with any market changes or unexpected shifts.

Embrace a mindset of continuous experimentation and refinement as you test different Brand Strategy tools in the context of your creative project. Adopt agile methodologies and rapid prototyping techniques to iterate on your approach, gather real-time feedback, and make data-driven decisions about which tools are most effective in achieving your desired outcomes. Encourage a culture of curiosity, learning, and adaptability within your team, celebrating both successes and failures as valuable learning opportunities that contribute to the evolution of your brand strategy practice.

Understand that the brand strategies always be changing in relation to a variety of factors including new demographics, new industry trends as well as changing consumer perspectives. Testing, refining and pivoting is the ever continuous cycle that is brand strategy. And as the strategy changes, so will your tools.

This is the part where you polish your strategy. 1. SWOT analysis 2. Funnel from consideration to conversion to retention 3. Consumer journey map

When in doubt, Always Try. But, Before you try, Understand What are your expectations? If not, have at least one. The tool won't drive on its own, prepare for challenges and roadblocks, train your resources, and empower them to use the tool to its best capacity. A tool can only equip you with the possibility of opportunities. It's You who has to Execute.

There is no "perfect" tool that will do magic and fit perfectly with your plan. Keep your objectives in mind when choosing and be prepare the face hiccups. Be open with the developer or provider to ask for exactly what you need.

If you're scratching your head over which Brand Strategy tool to wield for your creative project, fear not! Take a moment to evaluate your project's specific needs and goals. Consider factors like budget, project scope, and team expertise. A tool is, well just a tool, all that will matter is your insights, your research. Trust me, with experience, you'll develop a knack for knowing what's just right. If you're new to the game, don't hesitate to lean on your seasoned colleagues for guidance. Remember, there's no one-size-fits-all solution, so trust your gut and go with the tool that feels like the perfect fit – or at least the one that won't break the bank! Happy strategizing!

To select the best brand strategy tool for your creative project: 1. Research available options.Define project goals and needs. 2. Assess features and compatibility. 3. Utilize trial periods or demos. 4. Seek recommendations from peers or experts. 5. Consider budget and scalability. 6. Ensure adequate support and training resources are available.

Do research, study and read on other projects similar to yours. - think if this was the best of your efforts - analyze if this is manageable - imagine the 360⁰ prescription (have you thought of all the ways possible, outcomes or the things that could go wrong)