Quelles stratégies pouvez-vous utiliser pour identifier les besoins des clients et les tendances du marché lors de la création d’une vision produit ?

Analyze the market, see what the market pressing requirements are, align yourself with what the customer wants and not what you want to sell. Product should be defined and engineered based on the client's pressing requirements. Once you achieve, more product requirements shall follow.

Customer interviews - Direct input on problems, desired outcomes, and feedback on ideas Competitor analysis – Reveal gaps, opportunities, trends, and differentiation inspiration Market research - Spot high-level demographic, technology, regulatory, and macro trends Surveys/focus groups - Collect input from larger sample on needs and reactions Data analysis – Usage analytics, sales funnel trends reveal pain points Customer advisory boards - Ongoing feedback and guidance as needs evolve Ethnographic research - Observe current workflows, challenges, and workarounds Testing and iteration - Gather real-world feedback on MVP concepts to iterate on what resonates

Eine Produktvision benötigt aus meiner Sicht ein motiviertes Scrum Team:1.Hauptmerkmale verstehen,ihr Produkt gegenüber der Konkurrenz einzigartig, wettbewerbsfähig machen das Produkt beschaffen was es können muss,das Design der Benutzeroberfläche z.B. entscheiden, umgesetzt werden muss, am Ende entsteht ein Produkt, das die Probleme/Kunden löst, Bedürfnissen entspricht und von ihnen gekauft wird,und zu erklären, welche Unternehmensziele das neue Produkt erfüllt und wie das mit welchem Budget geschehen soll. Diese 5 Punkte sind die Voraussetzung dafür, dass der Product Owner überhaupt einen Product Backlog mit aussagekräftigen User Stories erstellen und das Entwicklungsteam mit der Arbeit beginnen kann.

Conducting customer research involves gathering data through various methods such as surveys, interviews, and analytics tools to understand customer needs, preferences, and behavior. This data is then analyzed to extract insights that inform decision-making in real time. Utilizing real-time analytics platforms, businesses can continuously monitor customer interactions and feedback across channels, enabling agile adjustments to products, services, and marketing strategies. By staying responsive to customer insights, companies can enhance customer satisfaction, loyalty, and overall business performance.

Customer research, through surveys, interviews, and user testing, uncovers clients' needs, goals, and preferences, guiding product development and segmentation. This strategic approach ensures your offerings meet real customer demands. #CustomerResearch #MarketInsight

Analyzing market trends involves monitoring indicators such as sales data, consumer behavior, competitor actions, and economic factors to identify patterns and shifts in the market landscape. By utilizing real-time data analytics tools and market research techniques, businesses can stay abreast of emerging trends and adapt their strategies accordingly. This enables proactive decision-making, including adjustments to product offerings, pricing strategies, and marketing campaigns to capitalize on opportunities and mitigate risks. By staying agile and responsive to market trends, companies can maintain a competitive edge and sustain long-term growth.

Effective strategies for fostering collaboration among team members are crucial in an organization. These include defining a common goal, regularly communicating the organization's vision, encouraging collaboration through regular meetings and brainstorming sessions, celebrating achievements, providing opportunities for feedback, and leading by example. These strategies help align efforts, promote unity, and foster a shared sense of purpose, ultimately leading to increased motivation, productivity, and overall success within the organization.

As tendências de mercado, podemos observar na própria movimentação dos consumidores, nas compras e preferências por marcas e produtos. Mas a tendência pode ser medida também com um bom questionário realizado nas pesquisas.

Validating assumptions involves testing hypotheses and beliefs about customer preferences, market dynamics, and business strategies through empirical research and data analysis. This process often begins by clearly defining assumptions and developing experiments or research methodologies to gather evidence supporting or refuting them. Real-time feedback mechanisms such as A/B testing, surveys, and customer feedback loops are essential for continuously assessing the validity of assumptions. By iteratively validating and adjusting assumptions based on empirical evidence, businesses can make more informed decisions, reduce risks, and increase the likelihood of success in product development, marketing initiatives, and overall business strategy

As validações podem ser realizadas com os próprios clientes em reuniões com cafés onde empresas recebem seus clientes e oferecem opções, variações e mostram soluções imaginadas pelo fabricante, claro, antes do produto estar na rua. Muitas vezes, clientes tem visões diferentes e podem mudar a direção de algumas decisões que estão em análise ou aguardando um feedback.

É importante utilizar estratégias como pesquisas de mercado, entrevistas com potenciais clientes, análise de dados de vendas, observação do comportamento do consumidor e feedbacks de clientes atuais. Além disso, é fundamental acompanhar as mudanças no mercado, estar atento às novas tecnologias e tendências e estar em constante diálogo com os clientes para entender suas demandas e expectativas. Com essas estratégias, é possível criar uma visão de produtos que atenda às necessidades dos clientes e esteja alinhada com as tendências do mercado, garantindo o sucesso e a satisfação dos consumidores.

Communicating your product vision involves effectively conveying the overarching goals, values, and direction of your product to stakeholders, team members, and customers. This process requires clear and compelling messaging that articulates the problem your product solves, its unique value proposition, and the envisioned benefits for users. Utilizing various communication channels such as presentations, demos, and storytelling, you can engage and inspire stakeholders to align with the vision and support its realization. Regular updates and feedback loops help ensure that the product vision remains relevant and resonates with the evolving needs and expectations of your target audience.

Um banner, um outdoor, um anúncio, são exemplos de como mostrar a visão da empresa ou de um produto. Mas não pode ser uma "tela poluida", onde o cliente precisa "achar" uma explicação, pois o anúncio lhe deixou uma dúvida. Ele olha e já identifica de quem é, para o que serve e como pode utilizar.

Contar con un equipo multidisciplinario que incluya expertos en investigación de mercado, diseño de productos, tecnología y marketing para trabajar en conjunto en la creación de la visión del producto.

To identify customer needs and market trends for creating a product vision, utilize a multi-faceted approach. Conduct comprehensive market research, gather direct customer feedback, and analyze data to understand industry trends and customer preferences. Map out the customer journey and collaborate with cross-functional teams to gain diverse insights. you need a plan that addresses customer needs, aligns with market trends, and delivers value to your target audience. So in short make a (geo, area, sales, customers) forecast. And gather all the information to create a prototype and stay updated for market dynamics.

Sempre tenho em mente o que eu ensinava para minhas equipes. Na área da pesquisa de mercado, você tem que vender o peixe e o logista comprar. Você precisa demonstrar qual benefício irá trazer para ele com a sua pesquisa. O que ele ganha por deixar você circular dentro da loja por horas seguidas. Isso nada mais é que mostrar ao logista o comportamento das produtos, da indústria após os resultados da pesquisa. Você vende, as marcas, os produtos, as empresas e você mesmo.