Inicialmente há que se pensar se essa tendência combina com a marca. Se a resposta for que não, não há necessidade de forçar uma barra. Porém se a resposta for positiva, há que se desenvolver estratégias que preservem as características da marca, mas que usem a tendência como ponto de apoio para essa abertura de mercado.

Navigating the clash between a consistent brand voice and social media trends requires a thoughtful approach. Here’s how to keep your identity intact while staying relevant: Align with Purpose 🎯: Only jump on trends that naturally fit with your brand’s core values. Not every trend will resonate, and that’s okay. Put a Brand Twist on Trends 🎨: Embrace trends in a way that reflects your unique style—whether through tone, visuals, or storytelling. Involve Your Audience 💬: Ask followers how they’d like to see you engage with current trends, fostering connection and ensuring relevancy. By staying selective and authentic, you can keep your brand’s voice consistent and still resonate with modern audiences.

To navigate a clash between your brand voice and social media trends, craft your content to adapt to trends while remaining loyal to your brand’s unique tone. Look for trends that are at least parallel with your values, using them to enhance rather than overshadow your message. Give it a try with trend-inspired formats, such as videos or challenges, while keeping language and visuals consistent with your identity. Be selective when embracing trends, guaranteeing they boost your brand’s authenticity and touch base with your audience. Rule of thumb: Your audience will immediately realize a synthetic approach aimed at merely engagement farming. Avoid such a line of content at all costs.

Let go of the pressure to do trends! The most attractive brands are those that stick to their brand voice. More than likely, there's social media trends that could align to your brand voice. If not, I give you permission to be original.

When trends clash with your brand voice, adapt thoughtfully: choose trends that align with your values to amplify, not replace, your message. Try trend-inspired formats—like videos or challenges—but keep visuals and language true to your brand. Be picky with trends; only use those that feel authentic and resonate with your audience. Rule of thumb: audiences can spot when you're just chasing engagement. Stick to genuine content.