Vous êtes un directeur marketing qui a du mal à suivre la concurrence. Qu’est-ce qui vous manque ?

For a marketing director, possessing a clear and effective marketing strategy is indispensable. This strategy acts as a roadmap, guiding all marketing decisions and actions in alignment with your business goals, target audience, value proposition, and competitive advantage. Without such a strategy, there's a high risk of misallocating resources on tactics that fail to align with overarching business objectives or meet customer needs. Developing a robust marketing strategy requires thorough research, detailed analysis, and meticulous planning. Additionally, it's crucial to effectively communicate your vision and strategic direction to both your team and stakeholders, ensuring cohesive efforts towards achieving common goals.

A fundamental skill for a marketing director is a strong understanding of marketing analytics. This involves the systematic process of collecting, measuring, and analyzing data from marketing campaigns and channels to gauge their effectiveness and impact. Through marketing analytics, you're equipped to enhance your marketing ROI, precisely identify and segment your audience, refine your marketing messages and offers through testing, and discover new insights and opportunities for growth. Mastering marketing analytics requires proficiency in using analytical tools and methodologies, such as Google Analytics for tracking web performance, A/B testing for experimenting.

A critical skill for a marketing director is the flair for marketing innovation. This entails the capability to devise and execute novel or enhanced marketing solutions that cater to customer needs and expectations, while setting your brand apart from competitors. Through marketing innovation, you can draw in and retain a larger customer base, boost your market share and revenue, and improve your brand's reputation and loyalty. Fostering marketing innovation requires an openness to change, a willingness to experiment and learn from outcomes, and the development of a workplace culture that values creativity and collaboration.

A vital skill for a marketing director is a strong sense of marketing leadership. This skill involves the capacity to inspire, motivate, and empower your team and stakeholders towards realizing your marketing goals and vision. Effective marketing leadership enables you to build and manage a high-performing team, ensure that your marketing initiatives align with the overarching business strategy and values, and effectively influence and persuade both internal and external audiences. Excelling in marketing leadership requires honing key competencies such as effective communication, adept delegation, constructive feedback, and proficient coaching.

Though understanding what your competition are doing is important, if you only react to them and their moves you will always be one step behind. Not always a bad thing as you can learn from their risks and innovations, but in a noisy crowded world and with people's attention being pulled in a million directions, you have to be bold and innovative in your approach and have the other companies marketing directors worrying about you. Because if they are worrying about you are doing, they probably don't have the eye on the ball in their own company...

Hi...Thoughtful question! Probably, the marketing director lacks "competitive intelligence". The selling and marketing landscape is getting very competitive and immensely challenging. The Marketing Head must know if not learn how to see the competition. Competitive Intelligence is an essential element of strategy. #rkquestions.... 》》What is Competitive Intelligence? 》》Difference between Competitive Analysis and Competitive Intelligence? 》》How do you set your C.I. strategy? #rkthoughts...Supreme "art of Competitive Intelligence" is to subdue the competition! #championmindset #facethechallenge #artofleadership Follow #rkthoughts #rkquestions