Vous dirigez une entreprise. Comment savoir si votre référencement fonctionne pour vous ?

KISS! Keep It Super Simple Measure your SEO performance directly against your business goals. If you run a soft toy company, all users looking for soft toys online, must land on your site. - Identify keywords relevant to your business. - Optimise to capture the maximum traffic you can, originating from these keywords. - Set metric based periodic targets to improve. My go to SEO metric is the "Segmented CTR by keywords".

The effectiveness of SEO should be measured based on how well it aligns with your business goals. If your primary objective is to drive sales and revenue through ranking product and money pages. In this case, tracking metrics such as the rankings of your product and money pages for relevant keywords, the amount of organic traffic they receive, and most importantly, the conversion rate and revenue generated from those pages would be crucial indicators of SEO success. It's important for businesses to define clear objectives and KPIs when assessing the effectiveness of their SEO strategies, and these can vary depending on the specific goals of the business, whether it's driving sales, increasing brand visibility, generating leads.

Just see if your targetted keywords are bringing visibility and traffic from webpages. Thats it, in simple ways. leads should be the final aim of SEO guys.

Positive ROI Ultimately, the return on investment (ROI) from your SEO efforts should be positive. Calculate the value generated from your SEO (e.g., additional revenue from conversions) and compare it against the costs of your SEO activities (e.g., tools, content creation, professional services). A positive ROI indicates that your SEO is working in favor of your business.

A quick way to check if SEO is working for you, is to open your Google Search Console. Look at the performance dashboard, and see if you are receiving a good traffic from Google or not, the number of keywords you are ranking for, the CTR and average position. Congratulations if you are happy with what you see. Benchmark your performance with respect to your competitors and industry. On the other hand, if your GSC data does not fare well on your goals, then probably you need to relook at your SEO strategy.

Here are some popular SEO tools: GA: Provides insights into website traffic, user behavior & conversions. Tracks SEO effectiveness & identifies improvement areas. GSC: Monitors website performance in Google search. Provides data on queries, imp., clicks & identifies technical issues. Moz: Provides insights into DA, PA, KD and competitive analysis. SEMrush: Provides comprehensive SEO and SEM tools for keyword research, competitive analysis, and backlink analysis. Identifies opportunities for targeting keywords and tracks competitor strategies. Ahrefs: Offers robust tools for backlink analysis, keyword research, and content exploration. Provides insights into competitor backlink profiles and helps optimize content for higher rankings.

Google Analytics can be customized to track goals that are specific to your business. You can also use SEMrush to compare the fulfillment of your goals with those of your competitors.

Utilize a range of SEO tools such as Google Analytics, SEMrush, Moz, and Google Search Console to enhance your SEO strategy. These tools offer valuable insights into website traffic, keyword performance, competitor analysis, and technical SEO issues. By leveraging these resources effectively, you can optimize your website for better search engine rankings, increase organic traffic, and drive meaningful results. Regularly analyze data from these tools to refine your approach and ensure ongoing success in your SEO efforts.

Platforms like Google Analytics can track the amount of traffic coming to your site through organic search. An upward trend over time indicates successful SEO. Look at the traffic specifically for your target landing pages or sections of your site you've optimized for SEO to see how those areas are performing.

Ahrefs and Semrush are industry-leading tools that help you with keyword research. Google Trends is one less-utilized tools by SEO professionals. I've found it to be useful in content planning strategy.

Regularly conduct SEO audits using tools like Screaming Frog, Ahrefs, or SEMrush to evaluate website health, identify issues like broken links or duplicate content, and optimize keyword strategy and content quality. This ensures alignment with search intent, relevancy and maintains a strong online presence for driving organic traffic and conversions.

Create an action plan, conduct regular comprehensive SEO audits to ensure your website is following best practices and to identify potential issues. An audit should include technical aspects (such as site speed and mobile compatibility), on-page SEO (such as keyword optimisation and content quality) and off-page SEO (such as backlinks and social signals), which helps to identify weaknesses and take corrective action, and there are very good best practice whitepapers to guide you. Start your audit with proven SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz and Screaming Frog. Check user experience (UX). Don't forget the documentation

Regularly conduct SEO audits using tools like Screaming Frog, Ahrefs, or SEMrush to evaluate website health, identify issues like broken links or duplicate content, and optimize keyword strategy and content quality. This ensures alignment with search intent, relevancy and maintains a strong online presence for driving organic traffic and conversions.

Something I've found helpful is the emphasis on a holistic review of both technical and content aspects of your website. Regular, thorough SEO audits are essential for uncovering hidden opportunities and obstacles that could be impacting your site's performance. From years of experience, focusing on user experience (UX) improvements during audits can significantly elevate your SEO results. Ensure your site is easily navigable, loads quickly, and the content aligns with user intent. Utilize tools like Google's PageSpeed Insights for technical optimization and Answer the Public for content relevance. Remember, an audit is not just a one-time task but a continuous process that adapts to evolving search engine algorithms and user behaviors.

To determine if your SEO is effective, conduct regular SEO audits. Start by analyzing your website's structure and content for SEO best practices. Check for mobile-friendliness and page speed, crucial for ranking. Use tools like Google Search Console to identify crawl errors or security issues. Evaluate your on-page SEO, ensuring proper use of keywords, meta tags, and URLs. Analyze your backlink profile for quality links and identify any toxic links to be disavowed. Review your content for relevance and freshness, and compare your performance against competitors. Regular audits help pinpoint areas for improvement, aligning your SEO strategy with business goals for better organic search performance.

Whom do you choose? Brand A That clarifies all your doubts. Is designed to your needs. Have a flexible approach. Take you in confidence. Win your trust. Brand B That has no clarity. Do not answer your question. Have a rigid & fixed approach. Fail to win your confidence & trust. Of course Brand A, right? Why? Because they know you. It feels like they are for you. Designed for you. That's the power of knowing your audience in and out. The best way is to get feedback. Take feedback from your target customer and align your business with their needs.

Gathering feedback from customers is vital for refining your SEO strategy and enhancing user experience. Use surveys, feedback forms, or social media polls to collect insights directly from your audience about their search experiences and preferences. Analyze this feedback to identify areas for improvement, such as optimizing content for relevant keywords or enhancing website navigation. By incorporating customer feedback into your SEO approach, you can better meet user needs, improve satisfaction, and drive better search engine rankings and conversions.

To gauge SEO success, get feedback from customers. Use surveys or feedback forms on your website to ask how they found you. Incorporate questions about search engine use and keyword relevance to understand if your SEO efforts align with customer searches. Monitor social media and review sites for mentions of your business, noting if organic search played a role. Engaging directly through email or social platforms can also yield insights into the effectiveness of your keywords and content strategy. Customer feedback provides valuable, direct evidence of your SEO strategy's impact, guiding refinements to better meet target audience needs and improve search visibility.

Gathering feedback from customers is vital for refining your SEO strategy and enhancing user experience. Use surveys, feedback forms, or social media polls to collect insights directly from your audience about their search experiences and preferences. Analyze this feedback to identify areas for improvement, such as optimizing content for relevant keywords or enhancing website navigation. By incorporating customer feedback into your SEO approach, you can better meet user needs, improve satisfaction, and drive better search engine rankings and conversions.

Tools like SEMrush, Ahrefs, or Google Search Console can help track the rankings of your target keywords. Moving up in search rankings for your targeted keywords is a clear sign that your SEO strategies are effective, especially for keywords with high search volumes and relevance to your business.

Keep up to date with SEO trends and Google updates because the landscape is constantly changing. Subscribe to industry blogs, attend webinars, read whitepapers from tool vendors, network with other SEO professionals and create a data feed to stay up to date. It's also important to find a balance between short-term tactics and a long-term SEO strategy based on high-quality content, a good user experience and a solid technical foundation. In addition, the technical SEO or the structure, code and loading time of the website should not be neglected for the indexing of a website by search engines

SERP Visibility Indicator: Your site appears more frequently in search results across a broader set of keywords, including new and related terms.

In the bustling world of SEO, it's easy to get lost in metrics and forget the human element. I had a small bakery client that started optimizing for local search terms. Beyond just ranking higher, they connected with their community, sharing stories of their bakers, their sustainable sourcing, and hosting local events. This not only boosted their SEO but also fostered a loyal customer base that felt a personal connection to the brand. It’s not just about being seen; it’s about being remembered and valued. Engaging content that resonates on a personal level can transform passive visitors into active community members and advocates.