Vous commencez un nouvel emploi dans la publicité numérique. Que devez-vous savoir pour être opérationnel ?

1- Start with an open mind: Not necessarily everything that worked well on previous products strategies applies to the new product. 2- Listen... Listen... Listen (x1000): Make sure you actively listen to all managers, the product owners, CEOs, users.. Everyone! 3- Collect data: Digital advertising is all about the numbers. Get all the data needed to start making your plan. 4- Research: Spend some time to understand the audience and the competitors. 5- Plan: Make sure you write your plan, share it will colleagues and managers, iterate if necessary. 6- Be mindful: Even if the digital world is a fast, fierce and competitive, breathe deeply and take the time necessary to review the strategy. Iterate if necesary.

Understand what businesses need to report on success. When you are starting out, you're going to be doing very granular tasks - things that feel like "admin" but truly are crucial to the whole operation running. Getting your head around WHY and what success looks like will mean you can make decisions in these administrative tasks and start to show initiative. Being able to talk about "impressions" or "ROAS (return on ad spend") is also going to be very reassuring in an interview ;)

Understand the client Understand the platforms to be used Understand their audience Understand other filters that might play an important role in validating a lead or sale Learn to set up paid ad campaigns Learn to work as a team player with content & design team & coordinate well to get right images for the campaign. Learn to understand insights Learn to do comparative analysis Learn to Optimize campaigns to generate better numbers

Constantly keep yourself on the trend with different platform, u need to understand each platform persona in order to sell ideas.

To hit the ground running in digital advertising, grasp essential concepts like targeting, ad formats, and campaign objectives. Familiarize yourself with popular platforms like Google Ads, Facebook Ads Manager, and LinkedIn Ads. Understand key metrics such as CTR, CPC, and ROAS for effective campaign optimization. Stay updated on industry trends, algorithm changes, and best practices. Cultivate strong analytical skills to interpret data and make data-driven decisions. Finally, immerse yourself in the company's goals and client expectations to align your efforts effectively.

Understanding your audience is pivotal in digital marketing. It allows you to tailor messages to specific demographics. For instance, content appealing to Gen Z might not resonate with Baby Boomers. Precision in targeting is paramount. Knowing your audience's demographics and online behavior refines your strategy, optimizing marketing spend. Imagine a fitness brand focusing ads on platforms where health-conscious Millennials are most active. Relevance is the currency of the digital realm. Crafting content that aligns with audience interests fosters a deeper connection. Whether a seasoned pro or newcomer, prioritizing audience insights ensures your campaigns cut through the digital noise

Researching your audience, building user personas, and analyzing the competitive landscape will help you figure out your differentiating benefits, and create a strong messaging framework. You can then resonate that in your campaigns and achieve better results by targeting the right users, with relevant information, delivered with the right tone/style.

In the ever-evolving landscape of digital advertising, audience comprehension reigns supreme. Utilize powerful tools—Google Analytics, Facebook Insights, and HubSpot—to sculpt intricate personas and segments. My personal touch: Don't stop at surface-level demographics; immerse yourself in understanding behavioral nuances. Dive into surveys and interviews, forging a direct connection with your audience's needs and preferences.

To hit the ground running in digital advertising, you need to have a solid understanding of your target audience. This includes knowing their demographics, interests, behaviors, and preferences. Conduct thorough market research to identify your audience segments and develop buyer personas. Utilize data analytics tools to gain insights into audience behavior and engagement. Tailor your messaging, ad creative, and targeting strategies to resonate with your target audience effectively. Regularly analyze and optimize your campaigns based on audience feedback and performance metrics to achieve optimal results.

I will suggest if you are first starting in a digital marketing role, when it comes to understanding your audience, don't get lost in all the data you have in the company. Try to go through the decision process yourself. Stand in their shoes, go through the website and try to make a buying decision like the potential customers would.

Maybe it be digital or traditional, there are always 10 different means to promote or sell your products. An omni channel perspective is the safe way. Just like not putting all your eggs in one basket. For eg. you just don’t rely on key platforms like Meta or Google for your marketing. There are more ways to reach out to the audience, use affiliates, influencers, brand collabs and integration, ott etc. So while you start a new digital or marketing career it’s good to study the channels that you can leverage and put your eggs in.

You don't need to try and power-use all major channels. Depending on your user preferences, - Pick your top channels - Set your goals and expectations based on your resources - Use analytics to track the performance of each channel and make any changes if needed - Keep room for some experimentation, and explore unconventional channels

Think of it like having a bunch of tools in your digital toolbox. Each channel – SEO, PPC, social media, email, content, video, and influencer marketing – is like a different tool. Learn how how each one works , know their strengths and quirks You should be able to match your audience to their social channels based on your business goals and for this crucial reason you should learn about all relevant social channels

There are many ways to promote or sell products, online or offline. The best way to succeed is to go beyond a single strategy. For example, you shouldn’t rely solely on platforms like Meta, Google, Agency for your marketing. There are other ways to reach your audience, such as affiliates, influencers, collaborations, and brand integrations. When you start a new career in digital or marketing, it is important to understand the different channels available and choose the ones that are best suited to your target and goals.

To hit the ground running in digital advertising, you need to familiarize yourself with various channels. Key areas to focus on include search engine marketing (SEM), social media advertising, display advertising, video advertising, and programmatic advertising. Understand the target audience for each channel, the ad formats available, and the best practices for optimizing campaigns. Stay updated on industry trends, emerging technologies, and platform-specific features to maximize your effectiveness in each channel.

- There are thousands of marketing tools that do about the same job. - I will always suggest choosing your tools from the mainstream one. 1. When you have questions, it is easier to find a solution 2. Knowing a tool is a "skill set" for your career, so knowing the one your future employer use is a big plus

Analytics platforms like Google Analytics, Adobe Analytics give you information about your customers, campaigns and results. Automation tools like HubSpot, Marketo, or Pardot simplify tasks, allowing you to send personalized messages and track the customer journey. By understanding and mastering these technologies, you can make more informed decisions, optimize your investments, and deliver personalized experiences. This will allow you to stand out in a very competitive digital market.

The best way to get started is by experimenting with new things. Mistakes are an inevitable part of the learning process because humans aren’t perfect. However, learning from these mistakes is incredibly valuable, as the lessons tend to stick with you. It’s okay to feel comfortable, but discomfort doesn’t mean you can’t learn and refine your skills. In the ever-changing world of digital marketing, you’ll continually encounter new challenges, but having confidence in your ability to learn and adapt will help you transcend these discomforts and thrive.

Your team is critical. A diverse blend of experience, both in digital marketing terms and in general cultural terms, makes for a better team. You can get insights from team members in regard to things you may have never considered, especially when marketing to a target market that you're not intimately familiar with.

You should never stop considering the audience's perspective on any marketing materials created. If you're working for a healthcare client, for example, you're definitely going to want to create a voice that sounds professional and reassuring, without overpromising. It's critical to give a clear picture of what separates your client from their competitors, but you can't lie about what that difference is.

If you are just starting with Digital Marketing, choose one channel or technique, e.g. SEO or Meta Ads, and try in 2-3 years to become an expert in it, by learning and applying. Then you should decide, do you want to stay focused on this one channel/technique, do you want to learn a new one, or do you want to manage marketing teams and operations? If you want to manage marketing teams, you need 2 things: - learn about 90% of digital marketing channels and tactics. - learn and apply soft skills: communication, team management, project management, leadership etc. And combine :) Good luck!

Don't be ashamed to go on social media during working hours. This is part of your job (if you take care of the company's social media page), to keep yourself updated and know what everyone else is doing on the platform, you are learning!

When embarking on a digital marketing journey, the key to success is practice. A wealth of free resources are available, and when utilized effectively, they can significantly enhance your skills. While making mistakes is part of the learning process, the crucial aspect is to learn from them, as this is fundamental to your growth and progression in the field.