Vous avez du mal à trouver des clients pour votre activité de conseil. Comment pouvez-vous vous démarquer ?

Amidst the challenge of acquiring clients for your consulting business, standing out necessitates the articulation of your unique value proposition (UVP). This statement distinctly outlines the benefits of your services, how you address clients' needs, and what distinguishes you from competitors. Leveraging your specialized experience in leadership development, tailor your messaging to resonate with clients aiming to enhance their leadership skills. Incorporate your UVP prominently across all marketing materials and pitches to establish a coherent and compelling narrative advocating why clients should opt for your services.

Unique value aka standing out from the noise. The coaching and consulting space is full of people all promising the highest service but what makes you stand out is speaking to your audience. You have to understand your audience, what they want and know how you can help. Then you've got to communicate that to build that trust.

UVP is key. Investing time in doing an audit if your skills and experience. By doing this you draw out your UVP. Simple but effective.

You need to first identify your niche so that you build your brand mainly focused on it. Do not shy away from creating content showcasing what you have accomplished in the past as this builds confidence in your clients on the kind of work you can deliver. lastly even if you feel like you are not winning, consistently put yourself out there so that you stay in the face of likely future clients and do not be afraid to ask those you have worked with to recommend you to their network.

🧠 Networking intelligently is an understatement. By smart networking, I mean networking like a HUMAN BEING. Too often, especially on platforms like LinkedIn, people rush into transactional interactions. They connect & immediately start pitching or selling their service. Ever experienced the following (DM message): "Hey Stefano, I stumbled upon your LinkedIn profile & the work you're doing is AMAZING! I'd love to connect." "Hello. Thank you. What amazing work did you notice?" "We provide leadership training to people just like you! Can we jump on a call?" "Good bye." I suggest connecting with people to learn about them through genuine interaction. Avoid being that stereotypical image of a sleazy used-car salesman in a plaid jacket. 🤑

In the quest to secure clients for your consulting business, differentiation lies in networking strategically. Rather than merely attending events, focus on targeted networking. Identify and actively participate in industry-specific groups, both online and offline, frequented by potential clients. Demonstrate your expertise in leadership development by offering to speak at events or conduct workshops. By delivering value upfront and establishing credibility as an authority in your field, you lay the groundwork for fruitful relationships. Remember, the essence lies in cultivating authentic connections that have the potential to yield referrals and enduring client partnerships.

Echoing the contribution of Stefano Di Lollo here, but the human connection is so important. Identify your audience, send out those connections and then be human. Have a conversation without purpose. That will open more doors than the latest copy and paste spiel.

Content creation is related to personal branding and UVP. Know your unique value proposition to know how you should promote your personal brand then tailor your content creation to that.

Building a strong personal brand is essential for consultants, here are some steps: Identify Your Unique Value Proposition: Understand what makes you different and how it benefits your clients. Define Your Target Audience: Know who your ideal clients are and tailor your messaging to resonate with them. Be Authentic: Your personal brand should reflect your true self, making it easier to connect with clients. Create High-Quality Content: Share your expertise through whitepapers, or social media to establish thought leadership. Engage with Your Audience: Be active on social media and in networking events to build relationships. Consistency is Key: Ensure your branding is consistent across all platforms and points of communication.

Your personal brand isn't your logo or a crisp photoshoot you had done, it's you. How do you show up? How do you speak? What do you say? Be you. It's the little human elements that make a personal brand, not your colour scheme.

You can tell your audience what you do and how you help, but seeing will help them start to believe it. When you truly help your clients, they should be happy to provide a testimonial for you. Be honest with this. Explain it will help in your marketing and help other's to see that you are actually doing what you say you'll do, rather than another shark in the water. This angle has never let me down when gathering "social proof".

Continuously monitor and evaluate your marketing efforts to identify what strategies are most effective in attracting clients to your consulting business. Stay adaptable and open to experimenting with new approaches, and be persistent in your efforts to build your client base and grow your consulting business over time.