Voici comment rebondir après un lancement d’application mobile raté et rétablir la confiance des utilisateurs.

Failure is a part of the success. It's not necessary that you'll succeed in your first try. Even though you prepare ver well, there's still a possibility that you may fail. So, see the failure as a learning opportunity and don't losr hope, don't lose confidence and come back stronger next time. In mobile app, if your app is not performing well, then instead of worrying, you should reach out to users through email or communicate and get their feedback via in-app feedback form. Know their problems and be honest about your attempts to fix their problem. When users see you working hard for solving their problem and making an app better, it increases trust and leaves positive image in their minds.

Analyze the root cause of the failure of the mobile app by checking the data analytics, and user feedback. Let users know that we are lacking in these points and our team is constantly working to fix them. - Plan better and set the goals towards implementing the fix at the earliest.

Finding the root cause could determine what to do and how to mitigate this in future. By gathering the feedback, we can verify whether our app really solve the "main issue" or not, in other word does our app has fulfill our "goal" that we set when we built the app? Apart from direct user feedback, we could leverage analytic tools to observe the user behavior; which part should we improve, any issue or bug that block the app flow. Conduct internal testing to understand more of the issue.

Continuous improvement is the main point to engage more audience in your app. Working towards user feedback and plan a new release by notifying them that we are taking your inputs and implementing them for you. This way, your team can build trust with the users and users will also be happy to share your app with others.

Consistnecy is the key to achieve success and there should be no laziness or "I'll do it later" kind of attitude. Improving your app continuously builds trust, it shows how much you're committed to your product and want to improve the experience of users. Continuous improvements and continuous testing filters out all the necessary cons of the app and makes user experience pleasing.

In case of failure and bounce back, offer them a free trial or premium items at no cost. if your app is free and users are the product, you can offer them a shopping voucher or some gift. Providing a proper user interface and experience is a must to regain the audience. Create offers with discounts and run a marketing campaign that will attract more users to your app.

It's not about how many people downloads your app, but it's more like how many people uses your app. If your app has more downloads but very less active users, then you can say that it's not performing well. User engagement is ont of the many crucial factors which decides if your app will survive the market or not. So, try to boost active users by delivering great user experience along with the features. Create different events and in-app content to make your users feel special. You can also give an exclusive content to the premium users. That way, you'll be ensuring best-in-class content and user experience to those users. It'll make them feel special and encourage them to open the app again and again to get the most out of it.

Gathering feedback from the user can be challenging. The easiest way could be from appstore/playstore rating feedback. But this way we can't engage so much with the user. These days, many app developers create other feedback channel, which is not only used for gathering feedback, but can also improve customer trust to the dev. In return to user's feedback, dev can give some "gifts", such as free trial or free in-app item.

Being transparent provides updates on your social media channels about how your team is working on improvement and user feedback. Provide the information on what your user will expect in the new release. Transparency helps your users to make a trust on your app and they also feel that the app is genuine.

Remember that you're not only fighting against others when your project failes, you fight with yourself, too. It's the time to prove that you can do it, you can get over it and come back stronger. Thoroughly analyze the causes of failures and leverage them to achieve better results next time. A person first loses from his mind, then in reality. Stay strong, meet strong people who can help you go through the hard time and bounce back stronger!