Voici comment vous pouvez développer une stratégie de contenu pour différentes plateformes et canaux en tant que dirigeant.

Ever heard the saying, "First impressions matter, but the last word lingers?" It's true in life, and it's "especially" true in content creation. That's where the Serial Position Effect comes in: we remember the beginning and end of things best. So, before you start creating that awesome new blog post or video, take a step back. 'Audit your existing content.' What's working? What's not? Or perhaps those long YouTube videos are snooze-fests, while your short TikToks go viral. Look for patterns. Did that post with the cute puppy picture get 300% more shares? Maybe your audience loves heartwarming stories. Or did that detailed infographic on industry trends bomb?

Diversification is a big step. Most people see it as a natural evolution of their strategy, often because they are personally on multiple platforms. Thought must be given to where your audience is and the culture of the platform you are considering adding. But even more attention should be given to how complimentary the new platform is to your existing one. Youtube, for example, is a platform that often works well stacked with others.

And even *before* you AUDIT… You need to define what you’re looking for. You probably have a sense that you don’t have a fully mature content program or exactly the type of thought leadership platform you want. But what early signals or signs are you evaluating? By what measure of success are you evaluating your current content? - Breadth? - Depth? - Insight? - Originality? - Accuracy? Define what matters. Then audit.

Before starting the audit process, it's important to align your content strategy with your business goals. This way, when you're evaluating what’s been working and what hasn’t, you can assess whether the content still aligns with your objectives and overall strategy.

Keep in mind that content strategy must be data driven. You must know what is working for the client and what is not. Choose which format is best suited for your client. And the most important thing is that you must have a buyer persona first.

Your audience is like a treasure chest, filled with dreams, ambitions, and desires. To unlock their engagement, you need the right key: understanding them deeply. Before crafting a single post, dive into their world. Picture them: Are they teens on TikTok seeking quick laughs, or professionals on LinkedIn craving industry insights? Craft detailed personas: age, interests, even how they spend their weekends. Why does this matter? Think of the Serial Position Effect: We remember the first and last things best. Your content's beginning and end must hook your specific audience. Tailoring content isn't just smart, it's essential. A 2023 study showed personalized content boosts engagement by 50%.

Every platform caters to a unique audience, each with its own stories. The key is to identify who should approach you and tailor your content to attract that relevant audience. Your ultimate goal is to engage and convert potential customers.

From my perspective, it's also valuable to engage directly with your audience through surveys, focus groups, or social media polls to gain deeper insights. While demographic data is useful, understanding your audience's pain points, aspirations, and content consumption habits can provide even richer information for tailoring your content strategy.

Knowing the audience is always important. If you don't know who to sell, you wouldn't able to understand how to sell. A good content strategy can go a long way if we are able to understand and act accordingly.

The power of the "Primacy Effect" – we remember the beginning best. In content strategy, it's about starting strong: grabbing attention with a clear goal. Goals aren't just wishes, they're your roadmap. They're the difference between wandering aimlessly and reaching a destination. (Think treasure map, not a stroll in the park.) But here's the secret sauce: make them SMART goals. That means they're Specific (no vague stuff), Measurable (track your progress), Achievable (realistic), Relevant (connect to your big picture), and Time-bound (set a deadline). Imagine wanting to build a stronger online presence. A SMART goal might be: "Increase website traffic by 20% in the next three months through engaging social media posts."

Set specific, measurable goals for your content. You can use the SMART goals framework. Aim small, miss small. Whether it's: - Increasing brand awareness, - Boosting engagement, - Generating leads. Having clear targets helps guide your content efforts. It keeps you focused and accountable.

In my opinion We should not tag type of content with certain platforms. It varies from business to business. If something works for some content creator doesn't mean it works for someone else.

I'd add that while diversifying content types is important, it's equally crucial to maintain a consistent brand voice across all formats and platforms. This consistency helps build brand recognition and trust, even as you experiment with different content types. Additionally, repurposing content across formats (e.g., turning a blog post into an infographic or video) can be an efficient way to diversify while maintaining message consistency.

Your growth on any platform will depend on your engagement. Understing the audience is key then. Tracking the growth of comments as a kpi is something that works very well for content strategy goals.

Engage with your audience and be ready to adapt. - Respond to comments, - Participate in discussions, - Listen to feedback. Be flexible with your content strategy. Because what works today might not work tomorrow. Stay agile.

Measure the success of your content strategy. Track key metrics: - Views, - Shares, - Comments, - Conversions. Analyze what’s driving the most impact and adapt your approach. Refine as you go. This helps you optimize and maximize your efforts.

Wear the audience's lenses to align your goals with their needs when developing content strategy. When planning a content strategy for different platforms, note that no two platforms are the same and of course there is a high chance that your audience will be different. You should: - conduct through market research - foster two way communication with your customers/potential customers/target audiences through social media polls and feedback mechanism

Different Platforms, Different Rules When you are repurposing content you want to know the rules of the platform you are using What works for X/Twitter (text based) is different from what will work for Instagram (Graphics and short videos)

When developing a content strategy for different platforms and channels, it's crucial to consider cultural nuances and localization needs. This is especially important for global brands or companies targeting diverse audiences. Content that resonates in one culture may not translate well to another. Consider adapting your content to local languages, customs, and cultural references to ensure it connects with your audience across different regions.