Voici comment vous pouvez apprendre de vos erreurs et améliorer vos compétences dans l’industrie du jeu.

Internal honesty. There's nothing more important. There will come times where you have to sell what you do, to your players, to the news, and so on. There should be no salesmen behind closed doors. If you can't point out issues in yourself or others, at some level, you don't think your team can do better. And if you don't think it, it won't happen.

Creating innovative game mechanics can be exciting, but it's crucial to remember that not all combinations work well for every genre. While top-down MOBAs like DOTA 2 or LOL thrive, the same can't be said for top-down team shooters. Over a year ago, we developed an MVP for a top-down team PvP shooter arena. It took us a bit longer than needed to realize that the fast pace and camera perspective needed to be a better fit. The key takeaway? Start with a simple, cost-effective prototype using grey boxes. If it doesn’t feel right without fancy animations and effects, no amount of polish will save the game later.

What did you do wrong? This is what your brain asks when you come across an apparent gaming failure. Maybe your campaign's message didn't land with your core audience. Maybe your art doesn't capture the feel of your expansive world. Maybe there's a frustrating glitch you can't fix. Your mind tells you it's your fault without giving you the space to observe your missteps objectively. Instead, you need to look at this feeling as just a negative interpretation of the outcome. Step away from the situation to meditate or put your feelings on paper. Then come back with situation-focused questions such as: "What factors led to this setback?" and "What could be improved?" When you don't see yourself as the problem, you find the solution.

Take precautions to safeguard against scammers, as the gaming industry currently faces numerous fraudulent actors. Learning from mistakes is crucial for skill enhancement in this dynamic market

Before investing substantial money in your product, always verify your ideas with the community. This is especially crucial for indie game start-ups seeking seed investments. I've noticed that some founders, despite their best intentions, sometimes push their creative vision without first engaging with potential players. They might think, "I play games and love my idea, so others will too!" While this thought isn't entirely unfounded, it's essential to gather some statistics to support it. Engaging with your community early on can provide invaluable insights and help shape a game that truly resonates with players.

Feedback is the lifeblood of improvement in the gaming marketing and branding realm. Seeking input from the community, peers, and mentors provides invaluable insights that refine your strategies. Constructive criticism, like finding a new path on your quest, offers fresh perspectives and turns weaknesses into strengths. In my experience, the most successful individuals and companies are those who listen, learn, and evolve based on feedback. Actively seeking and incorporating feedback creates a loop of continuous improvement, keeping your work dynamic and responsive to the gaming community’s needs. Remember, in our ever-changing industry, every piece of feedback is a potential treasure in your journey toward excellence.

It's crucial to get feedback from your game community as early as possible. Even if you still need a playable prototype, you should interview fans of our game's genre and ask them to list what makes a great RTS or a shooter. Doing that will probably avoid some mistakes when drafting your GDD. You can just ask AI tools like chat GPT to analyze and summarize users' feedback on your top competitors on Steam. Usually, you will get surprisingly accurate insights. Also, there should be a vibrant Discord server with active polls on planned or recently released updates. You don't want to wait for angry comments on Steam or any other store.

Let’s say you developed a game feature that players absolutely loved! Great, now dissect it. Was it the intuitive interface? The rewarding feedback loop? The seamless integration with the game’s core mechanics? Understanding these aspects allows you to replicate and enhance them in future projects. By meticulously analyzing player feedback and usage data, you can pinpoint the elements that resonated most: engaging storylines, well-developed characters, and immersive world-building. Armed with this knowledge, you can replicate and amplify these strengths in subsequent projects, leading to even greater player satisfaction and engagement. This then builds your community and brand-loyal followers. Ask questions and listen to analyze success!

Consistent and rigorous brainstorming is crucial in game development. A few good sessions might tempt you to settle, but it's vital to challenge and revisit your ideas. Often, what seems brilliant one day may not hold up the next. Equally important is developing the mental fortitude to detach emotionally from your creations. It's perfectly fine to discard 99 ideas that initially seemed spectacular to uncover the one genuinely remarkable concept. Embrace the iterative process and stay critical to achieve the best results.

It's easy to get excited about the final product, especially with so many fantastic games being released each month. However, the reason these games look and feel so polished is that their design and development teams were flexible, making numerous adjustments throughout the production cycle. In reality, no one has a complete vision for the game at the very beginning. The best approach is to focus on your game's core selling points and verify them early on. This gives you ample time to make necessary changes and ensure your game meets its full potential.

Adaptability is a superpower in this fast-paced, ever-changing realm of gaming and marketing. New technologies, trends, and feedback require pivots. Mistakes are immediate opportunities for learning and growth. Quickly absorbing new information and applying it keeps you ahead of the curve in this rapidly evolving industry. In one of my marketing campaigns, an unexpected market shift forced us to switch strategies mid-execution. Embracing new marketing technologies and learning their nuances enhanced our campaign's effectiveness. Using analytics tools and embracing AI as a tool, we understood our audience's preferences and adjusted our messaging, resulting in higher engagement, positive brand awareness, and of course a stronger community!

In the gaming industry, from development to marketing, standing still is like getting caught in a dragon's fiery breath—it's not an option. The industry thrives on creativity and originality, making constant innovation essential. Your experiences—both triumphant and challenging—serve as fertile ground for new ideas. When you encounter a mistake, view it as a springboard for innovation. What gaps did this error expose? How can you address these gaps in a novel way? Embracing an innovative mindset means seeing every error as potential for groundbreaking ideas. By harnessing tools like AI or stepping out of your comfort zone, you can navigate our ever-evolving industry. Every challenge is an opportunity to level up and enhance your efforts.

Level up your skills and help others with indie/side quests! Side projects are a sandbox for creativity, allowing you to experiment with new ideas and technologies. They let you explore game development, marketing strategies, and design techniques, turning mistakes into learning opportunities and possibly even profit. Teaching or mentoring others reinforces your understanding and reveals areas for improvement. Explaining concepts solidifies your knowledge and brings new insights. With recent industry layoffs, indie companies can harness this talent, driving innovation and creating groundbreaking experiences. Embrace this shift and enhance your skills while fostering a vibrant game community. #IndieRevolution

Game start-ups often mistake affordable, quick prototypes for scalable game foundations. While these prototypes are great for conveying your game vision and testing its feel, they often fall short when it's time to progress. After investing in quick prototypes, I've often had to explain that their code can't be meaningfully reused for building an MVP or open beta. When looking for an affordable vendor, ensure that what you receive is something you can build upon without incurring significant costs for code refactoring. This will save you time and money in the long run.

To learn from mistakes, identify and analyze them regularly. Don’t skip retrospectives after each iteration or postmortems at major milestones. Focus especially on what went wrong to enhance your skills.