Voici comment vous pouvez laisser une impression durable lors du réseautage dans le domaine de la publicité.

Start a dialogue: Prepare thought-provoking queries or insightful remarks regarding the field. Actively listen: Be genuinely curious about other people's opinions. Be succinct and memorable: In your brief introduction, emphasise your abilities in advertising. Provide value Look for ways you may assist them in their work (ideas, contacts). Observation after: Thank them and recommend that you stay in touch via LinkedIn. Being interesting, enlightening, and supportive will make a lasting impression.

1. Before attending, be very clear on what YOU need and what YOU can offer. That is, What are you seeking (seek) and Which superpower can you offer (superpower)? 2. Ask to join a conversation already in progress and just listen. 3. Spend time listening for each person's seek or superpower to find matches. 4. When asked what you do -- pick one of the superpowers you heard and state you may know someone that needs their skill -- can you pass on their contact info to your friend. (Take a note immediately on your smartphone.) Offering to help someone connect to their need before even stating your need shows you're interested and not just pitching. 5. Finally, ask if they know someone who needs to solve X (your superpower). [indirect offer]

Be Authentic: Showcase your genuine personality and passion for advertising. Elevator Pitch: Craft a concise, compelling introduction that highlights your unique strengths and experiences. Listen Actively: Show genuine interest in others by asking insightful questions and listening carefully. Share Insights: Offer valuable perspectives or industry insights during conversations. Follow Up: Send personalized follow-up messages to reinforce connections and express gratitude. Engage Online: Maintain an active presence on LinkedIn and industry forums by sharing relevant content. Stay Memorable: Use a personal touch, such as mentioning a shared interest or experience, to make your interactions unforgettable.

When you network, go into a conversation withthe servant mindset, not seeking what a new contact can do for you. 1. Ask them, "How can I help you?" 2. Bring ideas to your new contacts. 3. Show them how they can use new technologies to grow. Givers gain. When you join a networking conversation and bring more to the table, people will see you as a valuable resource and seek to do the same for you - "the law of reciprocity" from Dr. Robert Cialdini.

To leave a lasting impression when networking in the advertising field, be genuine and show interest in others' work. Share your unique experiences and insights confidently. Follow up with a personalized message after meetings, and maintain regular, meaningful contact to build strong professional relationships.

Ansad has always learned through stories When we tell our information in the form of stories, the audience will listen to us more easily

Listen, the facts show people connect with stories way more than with cold facts or sales pitches. When you're out there networking, don't just list off your credentials, share your personal anecdotes or success stories. Talk about the time you crushed that ad campaign or turned a struggling brand around. Show your passion for advertising, and don’t be afraid to dive into the challenges you faced and how you overcame them. This is what makes you memorable. Authenticity is key. Be real, be concise, and highlight what sets you apart. Ask for that follow-up meeting, propose a project, or just connect on LinkedIn. Keep it real, keep it relatable, and most importantly, keep it you.

Its strange that I'm the first to contribute to 'following up' after networking. This is so important - you don't become the best footballer after your first kick and you won't build the best working relationships with just one hello. Following up: it's important and it's on you, always. If you want to develop the relationship, just like any relationship, then it's best for you to take ownership and follow-up accordingly. If you care enough to give your business card, or take one earnestly, then why would you leave it to the other person? I might be an outlier here, but I'm almost always the person to follow-up. The question of what to follow-up with is secondary: typically an exchange of info to determine the best next steps.

When you're networking, flip the script. It's not about what you can get, it's about what you can give. Think about how you can add value. Maybe you've got a killer resource, can make a game-changing introduction, or offer your expertise. Approach every interaction with a mindset of giving. Listen actively, follow up with personalized messages, share knowledge, and look for ways to collaborate. Be consistent, celebrate their wins, and be genuine. Seek feedback, introduce people in your network, and always be authentic. Build real, meaningful relationships, and watch your reputation skyrocket. Let's crush it!

To leave a lasting impression when networking in the advertising field, leverage data-driven insights and localize your approach. For example, in the Asia-Pacific market, digital ad spending is projected to grow by 10.5% annually, reaching $232.5 billion by 2024, with significant growth in mobile and video ads . Demonstrate your understanding of these trends by discussing how culturally tailored campaigns, like McDonald's "My McDonald's" app in Japan which personalizes offers based on user preferences and behavior, have driven engagement and sales. By showcasing your ability to blend global best practices with regional specifics, you’ll stand out as a well-informed, adaptable professional .

Read, Learn, Listen, look up, look out, call out the bullshit and develop original thinking. Build opinions on whats brilliant and whats not.