Comment pouvez-vous vaincre la stigmatisation du démarchage téléphonique?

There are many alternatives to cold calling, however here’s something you can try - but only if you believe your product or service, truly serves people well. Hi there (name), I realise you weren’t expecting my call this afternoon, however I wonder if I could take a minute to share why I was calling, and you can see if it makes sense for us to speak further.

Yes, you're interrupting someone's day. If it's relevant, you may make their day, too. In a digital world of automation, a human touch has much weight. Make it count.

Cold calling is daunting, it is intrusive, and it's ineffective... Unless you have an offer that has real potential value for the person you're phoning. If you have a reason to call that offers genuine benefit, that gives your call a purpose, and that stops it from being daunting. By targeting the people you call, having a genuine and well presente offer and reason for calling, your calls become a pleasure to make and the results will prove the effectiveness of cold calling.

Get up - drink your morning brew: Coffee, Tea, anything but Alcohol - Put on a bad ass playlist - Remember you’re being paid to be told “No” and then rewarded massively with a Yes - it won’t kill you - after 1000 calls, you’ll be a natural Pick up the phone and start today. If you get stuck, call me and I’ll help Good luck

How Lucky! They are to receive your call The lives you are going to change. It is a mindset. Be respectful. Be proactive, practice, and more practice.

Research always helps SDR/BD to set the context of the call. Research through different medium such as Annual report, Shareholder meetings, CXO Interviews, Compays article related to your product gives a fair idea of calling the customer and gives confident to BD/SDR to speak to customer and saves both SDR & client time

Quick and simple. Make a cold call into a warm call. You aren’t just calling a random person. You have a reason for calling them because you can benefit from their business/sale. Do your homework on all of your checkboxes that back up the reason for your call. Then fill their checkboxes accordingly so there is mutual benefit.

Before making a cold call, I always make sure to do my research. Calling the wrong person or being unprepared can hurt my chances. I focus on finding the right prospects, understanding their challenges, and preparing key talking points. For example, I once researched a prospect’s business needs and opened the call by addressing a specific challenge they were facing. This made the conversation smoother and more productive. Being prepared helps me stay confident and connect better with potential clients.

Research is great but there's a diminishing return to that on a cold call. It's great to point out what the prospect said on X podcast, but if your pitch is not relevant to them, the conversation doesn't go anywhere.

Sure, research 3 minutes when 10% of calls get picked up. That's only 27 minutes wasted out of 30. Assuming the research is right. Research the ICP and their problems instead.

When I ask salespeople about their attitude towards cold calling, I hear: 1-I fear rejection. 2-I don’t want the prospect to say “No.” 3-I am a stranger. Why should they talk to me? 4-I don’t want to say the wrong thing. 5-I don’t want to ruin a selling opportunity. 6-I know they’re not interested. Salespeople exploit the reasons why they won’t succeed at cold calling vs. the reasons why you will succeed when shifting your focus onto the prospect, not YOU. For example, I like to cold call because: 1-It's beneficial. I can share the advantages of my product/service with people who can benefit from it. 2-It's a way to deliver value, educate my prospects & improve lives. 3. Cold calling enables me to become a prospect’s trusted advisor.

Keeping positive when you face a lot of rejection is hard. However, no one wants to talk to a depressed salesperson. Remember: - Prospects are also having bad days - It's your job to stay positive - Not everyone is a fit

There's a simple practice to adopt to help you keep this positive mindset, look at the website whilst you're waiting on the line and GET EXCITED about how you and your product can potentially help this prospect. The positive vibe WILL be picked up on by the other side

A SDR/BD should always have a mindset to solve a problem/add value to the customer organization rather than just selling the product

For every call, SDRs need to go with a mindset of having quality conversations. The most likely outcome of a cold call is No Answer/VM. Then comes I am not interested, Wrong contact, referral and finally meeting booked. If you go with a mindset of only to book a demo, you'll be disappointed pretty quickly.

Natural conversation is the best script a person can ever have. But through knowledge of the product if very very important in the conversation, it gives a fair idea to the client that the person on the other side is talking some sense, instead of just wasting time over the call

You should definitely have something ready for: What's this call about? How do you differentiate from other solutions? etc. scenarios. Because you should have a proper reason to tell to prospect why they should speak to you.

Sharpen your opening. Do it consistently. Don't assume that the approach from a year(s) ago works today. Creating and implementing the most effective opening is a process. In addition, your opening is never as effective as it could be. Experiment with different approaches, phrasings, and value propositions. See what works and what doesn't. Then, you can consolidate the best pieces into the most efficient version and then refine it even more. Repeating and practicing a lot doesn't make your opening and speeches sound scripted.

Prepare your script and repeat it until it sounds natural, then slowly convert to simply using a framework. Actors, singers, even lawyers use scripts - who are you to be above them?

When I cold call, I use a script for guidance but make sure it doesn’t sound rehearsed. A script helps me stay on track, but I customize it for each prospect to keep the conversation natural. I focus on using a friendly, casual tone and avoid sounding stiff or robotic. For example, I once adjusted my script to better match a prospect’s unique situation, which led to a smoother, more engaging conversation. Listening to the prospect and responding naturally helps me connect better and build rapport.

Follow up is important in keeping conversation warm As per few research a typical customer replies after 7 follow up email, But one should always remember each follow up email should be unique not just the copy paste of the previous mail. One can include Case studies/Recent developments/Company achievement/Customer feedback etc.

After calls it's essential to followup. Because Cold calling is about wrong timing and the right person. Most often you'll find yourself in wrong timing, under contract, etc. scenarios. It doesn't mean they don't want to do business with you, it just means the timing of the solution may not be right. So keep up your follow-up game.

After a cold call, I always make sure to follow up and track my progress. Cold calling isn’t just a one-time thing; it’s part of a larger process. I stay in touch with prospects, share helpful information, and remind them of the value I bring. I also keep track of how many calls I make, who I speak to, and what comes out of each conversation. For example, by following up with a prospect a week later, I was able to turn an initial "maybe" into a successful meeting. Tracking helps me see what’s working and where I can improve.

Sales is already tough so definitely celebrate your wins. So buy yourself a nice meal or go to your favorite cafe at the end of the work day. Positive reinforcement helps a lot.

Look at small wins, too: - I never attempted to handle this objection before - I never made this many calls - I never kept my cool so well It will take a while before your marginal gains turn into success.

Just never forget, look at cold calling the same as any other skillset, it takes time to master and its valuable to any sales strategy. Also remember, a good salesperson doesn't necessarily make a good cold caller, they are very different talents! Its a skill, treat it that way, and never let the attitudes of others affect how you do your job!