Comment assurer la pérennité de votre portefeuille de partenariats ?

Keep listening to the client and feed this into the partner relationship. Your joint clients are your most important common asset to the relationship and they will help guide the roadmap. Plan for the challenges, ensure you have escalation processes and good governance in place. Celebrate the wins properly and keep reviewing what's working well and what isnt!

Ensuring the longevity of our partnership portfolio involves a proactive strategy. We prioritize relationship nurturing, fostering open dialogue and continuous collaboration. Regular assessments of mutual goals and adaptability to evolving dynamics are key. Sustainability is at the forefront, with a focus on shared values and long-term objectives. Celebrating milestones, addressing challenges together, and remaining attuned to each partner's evolving needs contribute to a resilient and enduring partnership portfolio. It's a commitment to mutual growth and sustained success.

Add value ... this takes active listening and follow up. Most partnerships have friction because of the advancement of conflicting agendas and that is part of the deal but where coalition partnering opportunities surface, take advantage and come to the partner with solutions that meet their needs, aka value -

Think of your partnership portfolio as a garden. To make it last: -Choose partners with shared values and long-term vision & water it with open communication. -Adapt to changing seasons (business environment). -Ensure mutual benefits continue. -Plan for the future. -Follow legal and regulatory rules. -Prepare for risks. -Resolve conflicts peacefully. -Know when to end partnerships with an exit plan. -Nurturing your partnership garden with these steps ensures long-lasting success.

To ensure the longevity of your partnership portfolio, it's crucial to conduct a thorough assessment. Start by using a strategic tool like the BCG matrix to categorize your partners. Identify which ones are your 'Stars' with high growth and success, 'Question Marks' that need more investment to realize their potential, 'Cash Cows' that provide steady returns with little investment, and 'Dogs' that might be draining your resources.

One thing I've found that helps promote longevity of your partnerships with respect to communication is this: meet them, if possible, in-person. It builds rapport, relationships and trust. You're investing time in the partnership. That sends a message. Nothing beats a face to face conversation, no matter what it's about, in a world where everything can be virtual.

Create weekly or monthly cadences with all of your partners and make sure that they get value out of those meetings through: 1. Sharing key updates within your organisation? 2. How can you help them? 3. How can they help you? Always be prepared and make sure to always bring value to your partners!

communication with your partners. Set clear and realistic expectations from the outset and maintain an open dialogue. Be proactive in sharing feedback and valuable insights, and address any issues or conflicts promptly to prevent misunderstandings. Celebrate shared successes and acknowledge each partner's contributions to foster a sense of appreciation and recognition. Building trust and loyalty through consistent, transparent communication is essential for lasting partnerships. Tailor your communication strategy to each partner, and you'll lay the groundwork for a collaborative and mutually beneficial relationship.

Share information they value and expect the same in return. Your partners are your stakeholders and the WIIFM factor is just as strong as when communicating to a customer. Think strategically about how you share information and why it is important for a partner to pay attention to, share with others, or act on. If you can get your marketing or communication teams on board to help, even better!

Successful portfolios aren't static. They evolve with changing needs and opportunities. Here’s how: - Stay Informed: Keep abreast of market trends and consumer behaviors. - Flexible Strategies: Adapt your approach as situations change. - Diverse Portfolio: Mix traditional and innovative partnerships for balance. - Regular Reviews: Continuously assess and tweak your portfolio. - Strong Relationships: Foster trust and open communication with partners. Embrace change to sustain and grow your partnerships.

In a dynamic global landscape, it’s crucial to keep your partnership portfolio agile. Stay abreast of market trends, customer demands, and the competitive landscape. Adjust your partnership strategies to these changing tides to ensure continued relevance and competitiveness. Regularly engage in SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to evaluate your partnership's internal capabilities and external positioning. Complement this with a PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis to scan the broader environment. The VRIO (Value, Rarity, Imitability, Organization) framework is also useful for assessing whether your partnerships have a competitive edge.

Adapting to changing needs and opportunities in your partnership portfolio is akin to navigating a ship through constantly changing seas. The key is not just to react to the waves and winds but to anticipate them and adjust your course proactively. Here are some ways to do that: Adapting to Partners' Changing Needs: Regularly engage with partners to quickly adapt to their evolving goals. Monitoring Market Trends: Stay attuned to market and consumer shifts to align partnerships with emerging opportunities. Embracing Technology: Leverage new technologies for enhanced partnership effectiveness and competitiveness. Proactive Strategy and Flexibility: Anticipate market changes and maintain flexibility in partnerships.

Longevity in partnerships is less about transactions and more about relationships. To ensure your portfolio thrives: - Open Communication: Regular, transparent dialogue builds trust. - Mutual Goals: Align objectives for shared success. - Appreciation: Acknowledge contributions and celebrate milestones. - Continuous Engagement: Keep the connection active beyond formal meetings. - Problem Solving: Approach challenges together, fostering a team spirit. Invest in your relationships; it's the key to enduring partnerships.

Partnerships are as much about people, as it is about organisations. Relationships start with people, and just like in sales, people buy from people, this stands true for partnerships too - people partner with people, first. If you invest in the people at the partner, the partnership will be more real and meaningful. Invest time in the people at the partner, because your internal advocates at the partner will ensure success, as long as your relationships are genuine.

Partnerships unlike Channels are not very vocal about complaining about issues, most of the times. The stakes are really high in case of partnerships and so are the differences in terms of structure, size,leadership, culture etc. And these differences, when ignored and not respected,breeds dissent and start the chain of trust deficiency. It is important to continue strengthening the relationship, keep communicating in an open and transparent manner, address issues in a fair way and respect the differences. “Agree to Disagree” shall be well understood by all the stakeholders and responsibilities and accountabilities must be spruced up regularly.

To cultivate a flourishing partnership portfolio, it’s essential to invest in the relationships with each of your partners. View them as strategic allies rather than mere vendors or competitors. Respect and embrace their unique cultures, values, and business goals, and find ways to support their growth alongside your own—this reciprocal approach is fundamental to a healthy partnership. Engage in joint planning and decision-making processes to ensure all parties feel valued and heard. This level of collaboration fosters innovation and co-creation, leading to more robust and sustainable partnership outcomes.

Partnerships unlike Channels are not very vocal about complaining about issues, most of the times. The stakes are really high in case of partnerships and so are the differences in terms of structure, size,leadership, culture etc. And these differences, when ignored and not respected,breeds dissent and start the chain of trust deficiency. It is important to continue strengthening the relationship, keep communicating in an open and transparent manner, address issues in a fair way and respect the differences. “Agree to Disagree” shall be well understood by all the stakeholders and responsibilities and accountabilities must be spruced up regularly.

To secure the future of your partnership portfolio, regular evaluation and optimization are key. It's essential to measure the results and outcomes of your partnerships against the objectives and targets set at the beginning. This helps in identifying not just the successes but also the areas where expectations haven't been met. Implement a robust system for tracking performance, such as a partnership performance dashboard, a balanced scorecard, or a KPI matrix. These tools provide a clear view of where each partnership stands in terms of achieving its goals and where there's room for improvement.

As the final step in maintaining a robust partnership portfolio, it's crucial to make strategic decisions about renewal or termination. Regularly review your partnership agreements to assess their relevance and effectiveness. Decide whether to continue, expand, or conclude these relationships based on their performance and alignment with your strategic goals. When making these decisions, clear and transparent communication with your partners is vital to maintain professionalism and mutual respect. Use a structured approach, such as a partnership renewal checklist to ensure all aspects of the partnership are considered, or an exit strategy to address the end of a partnership gracefully.

‘Early success’ is very important for any partnership. There’s no dearth of opportunities today, and if early success is not achieved in a partnership, it may not live long enough to see the true potential at all. How to achieve early success? Use the ECAS framework. Expectation, Communication, Action, Sustenance (ECAS) ensures success in any partnership. Partners can easily move on, and to ensure early success, one must follow the ECAS framework - that is aligned via realistic expectation (E) setting, regular and proactive communication (C), early positive action (A)and a path to sustenance (S) of that early success. Apply the ECAS framework to your ‘Ideal Partner Profile’ (IPP) and the certainty of results shoots up significantly.