Comment pouvez-vous avoir un impact positif sur votre organisation grâce à l’image de marque personnelle ?

Una perspectiva innovadora que puede ayudar a que tu marca personal se destaque de la competencia se centra en la construcción de una relación con tu público objetivo. Más que proporcionarles información o servicios, debes esforzarte por crear una conexión emocional con ellos. Esto se puede lograr al compartir tu historia personal, tus valores y tu pasión por lo que haces. Al crear una relación con tu público objetivo, estarás construyendo una base sólida para tu marca personal. Serás percibido como más auténtico, confiable y valioso. Esto te ayudará a generar más oportunidades, tanto profesionales como personales.

Personal branding at work is about utilising a strategy that markets your people and their careers as brands. This is an ongoing effort that not only supports employees, but also helps organization drive awareness, nurture employees, and maintain a top-notch reputation.  When employees have strong personal brands, it creates a new channel for your organization to generate real authentic ROI. They contribute to the following: More brand awareness Higher-quality leads.Increased brand trust. Greater earned media value.Reduced paid media spend.Increased pipeline and more deals won.Better brand positioning that helps the company stand out from the competition.Improved employer brand.Stronger recruitment pipeline.Higher employee engagement.

To positively impact your organization through personal branding, follow these steps: → Identify Your Target Audience: Pinpoint key players in your sphere - team, managers, clients. → Define Your Specialty: Emphasize unique skills like creative thinking or leadership. → Personal Brand Statement: Craft a memorable phrase that sums up your professional identity (ex. From Lawyer to CEO: driving success with innovation, leadership, and a global vision). → Build Online Presence: On LinkedIn, share both achievements and learning experiences. → Network Expansion: Engage with industry peers genuinely for shared growth. → Consistently Deliver: Ensure your actions consistently reflect your expertise and personal brand.

Los empleados son la marca. Si los líderes y empleados de una empresa potencian su marca personal y se suman a acciones y programas de embajadores de marca, sin dudas esto va a potenciar el branding corporativo, la marca empleadora y el negocio. LinkedIn es la red social más elegida por los profesionales para potenciar su marca personal y la más elegida por las empresas para impulsar programas de embajadores de marca. Siempre debes tener una estrategia y definir cuál será tu audiencia potencial. A qué contactos quieres sumar a tu red profesional.

If you don't know your target audience, then it's a bright Red Flag for your branding. I mean, then whom are you posting for? Could you define your audience before you start to publish content online? --if Yes! Please do it! It will save you time, money and content.

Soy lo que doy y puedo esperar de acuerdo con lo que brindo. Mi pasión se refleja en mis acciones que están nutridas claramente por mi experiencia y conocimiento propio de mi negocio, mis habilidades se evidencian en el desarrollo de las operaciones articuladas a las negociaciones logradas, proyectando un nicho específico con base en la especialización de desenvolvimiento en los diferentes canales y actores.

Defining niches is mandatory. People should only come to you for any problems they are facing. They should rely on you for authentic sources. Hence if you don't have niche, people will follow you for mere entertainment. But if you really want to be a thought leader in your domain, niche it down. There is a famous saying: Riches are in the Niches

Prefiero el concepto de Target que de nicho, por las características de tamaño que tiene la definición de nicho: Un nicho se refiere a un segmento especializado y relativamente pequeño de un mercado más amplio, y es que no tienes que pensar en pequeño. Piensa en grande. Trabajas con tu Target, igual debe usar tu experiencia, conocimiento y habilidades para ganar credibilidad. Como ya sabes en que eres bueno y cual es tu oferta de valor, este paso será mucho mas sencillo en ejecución comparte eso en forma de contenido, siempre mostrando tu conocimiento, y generando llamados a la acción, los funnels ayudaran mucho para definir los siguientes pasos

Para definir tu nicho, pregúntate: ¿Qué quiero ofrecer? Como ya conoces a tu publico, define como los vas a ayudar. Para iniciar, céntrate en un solo producto/servicio y que sea de micro-nicho.

A question that has helped me in my positioning: What sets my service apart? What distinguishes me from other individuals offering a similar service?

The attention span is limited. You need to convey your brand statement and value in a short and crisp manner. People relate to storytelling; you can write your summary in the form of examples or stories. It will make people remember you for a longer time.

Considerando la alta demanda de profesionales en un sector como la educación, la creación de marca se convierte en la huella y sello personal que nos permite como individuos, “vendernos” , en ocasiones sin tener conciencia de ello. La naturaleza y humildad hacen que las marcas generen mayor valor y posicionamiento sobre otras, el volver a lo básico, el menos es más, cobra un significado altamente valorado; retornar al origen, permite crear y perfeccionar la autenticidad y alejarse de los modelos a seguir, brindando tranquilidad en el trato, sencillez en la negociación y altura en el cierre de compromisos.

Yo creo que la definición de marca persona está en el inicio, específicamente en el punto uno, cuando te conoces y conoces tus capacidades, como podrías definir el Target, sin una declaración de marca personal? Creo que el tercer paso esta en l alinea de saber donde esta tu audiencia y que piensa y que hace frente a los retos y oportunidades que enfrenta. solo así podrás poner tu experiencia y conocimiento s us servicio. Piensa en el concepto de "Elevators Pitch": hablas de sus retos, y que sean ellos quienes te inviten a seguir conversando.

It's your professional DNA for the world to see. But, here's the catch: if it's not rooted in a genuine 'why,' it risks being as hollow as a drum. Your 'why' is the heart of your brand, the pulse that gives life to your image. So, when you sculpt your personal brand statement, dig deep. Reflect on your motivations, your aspirations, and the impact you're committed to making. This isn't just about what you do or how you do it—it's about the imprint you leave in the hearts and minds of those you serve. Use it to introduce yourself, to anchor your bio, and to headline your unique story. It's not just a pitch—it's your professional legacy in a sentence.

The employees are the brand. If the leaders and employees of a company enhance their personal brand and join actions and brand ambassador programs, this will undoubtedly enhance corporate branding, the employer brand and the business. LinkedIn is the social network most chosen by professionals to enhance their personal brand and the most chosen by companies to promote brand ambassador programs. You should always have a strategy and define who your potential audience will be. Which contacts you want to add to your professional network.

There are 20+ platforms to make content on! And... You must try at least 5 of them. Create both written and video content. This will give you a larger audience to cater to and will help you generate leads from multiple platforms. Relying on one platform is Dangerous !!

In a fast paced, tech savvy world, having a strong online brand presence is crucial to growth - be it your personal brand or your company. An online presence is a great way to build credibility and integrity and connect with your target audience. While narrowing down your focus to 1-2 niches, stay active on a number of online platforms - blogs, social media, newsletters, LinkedIn. Using your unique brand voice, maintain consistency in posting on these platforms and use different formats of content - blogs, listicles, articles, a mix of written and visual content. But at the same time, it's important to focus on your unique brand voice and align your digital content with that of your company's goals. Here, authenticity is key.

Con acciones sencillas como el recomendar de manera consciente las publicaciones de terceros, generamos una Cadena de socialización de mensajes de alto valor. Las redes se han convertido en el mayor canal de comunicaciones masiva permitiéndonos llegar con. Y estar ideas a un público cada vez más alto. Manejar información de alto valor intelectual, que sirva de aporte a las comunicaciones entre pares, información que genere conciencia, que nos permita crecer, mostrando avances en el impacto de comunidades, participación en actividades que dejan huella en colectivos, se logra un alto posicionamiento y recordación de mi presencia como marca .

Construir la presencia en linea es fundamental, debes crear contenido, una audiencia que te siga, que participe. Un consejo, evita copiar, en ultimas eso se nota. Crea contenido propio. Puedes crearlo, o puedes apalancaste en el contenido de otros, y generar valor adicional, si publicas algo de otros son ellos los que manejan tu estrategia. ser autentico aquí es importante es "TU MARCA", habla tu usando tus ideas. No se trata de seleccionar todas o muchas redes sociales, usa las que son afines a ti y tu audiencia valora.

Al aportar contenido de interés común entre los contactos, se genera redifusion de los mensajes que se publican y así lograr un mayor número de seguidores, información que genere la exploración de los mensajes, productos audiovisuales de calidad, definiendo una línea de comunicación y exploración clara, creando expectativas por publicaciones futuras, mostrando realidades con emocionalidad evidente bien manejada

Como todo, si no lo alimentas muere, trabaja en alimentar tu comunidad con contenido y experiencias únicas y relevantes. Interactúa.

Your personal brand promise is more than just marketing; it's a contract with your audience. In the realm of personal branding, your reputation hinges on the simple yet profound principle of promise-keeping. It's the cornerstone of trust and the bridge between expectation and reality. When you consistently deliver on your promises, you establish yourself as reliable and trustworthy—two invaluable traits in a world crowded with half-measures and unkept vows. Whether that's clients, colleagues, or your broader network, they're all relying on you to uphold your end of the bargain. This doesn't just mean meeting expectations, but exceeding them, turning every interaction into an opportunity to impress and build lasting relationships.

🥲Don't WORRY about Likes, shares & comments! When you start posting constantly, you might see that you get less engagement than when you posted less. This is NORMAL! It just means that your friends & coworkers don't want to be too "intense" and like everything you post. But it doesn't mean that they are not seeing your content, you will see that your VIEWS keep growing and growing. What you need to focus is on CONSISTENCY! Just keep posting, give yourself goals. For example: Decide right now that you will make 100 posts and not care about your engagement. I promise you that when you reach 100 posts, you will be a different person, you would have learned a lot about your audience and what works! Keep consistency!

Personal branding transcends mere consistent imagery and well-crafted messages; it's the essence of your authentic self and the passion that fuels your pursuits. It's about being the living embodiment of your values and vision. When you are authentic, your personal brand isn't just a facade for the professional world; it's a mirror reflecting your genuine self. Your enthusiasm for your work and life acts as a magnet, attracting like-minded individuals and opportunities. You become not just an advocate for your organization but its most compelling testimonial, the kind that can't be articulated through a business card or resume alone. Your brand is your story, told in every action you take and every connection you make.

Very recently working with a global head on strengthening his LinkedIn presence, I realised how can you positively impact your organization through personal branding. Correct leadership representation can enhance employer branding. While leaders on an individual level contribute through their personal brand, I recommend every organization encourage leaders to work towards building a personal brand. People look up to the leadership team and what they think.