Comment pouvez-vous écrire un livre qui résonne avec vos lecteurs ?

Knowing your purpose is the key motivational factor that will get you over the finish line to getting your book done and your message out into the world. I tell my clients to write it down on a post-it note and leave it on your computer to remind you everyday of what you are writing your book for and more importantly why do you get out of bed in the morning! Tell your story authentically.. with passion and purpose. You will attract the right readers who will resonate and align with your values.

Writing a book is an excellent way to reaffirm and communicate your own ideas and values and hold you accountable with respect to who you are and what you stand for. Make sure you know your personal why and develop a why for your book. Hopefully, the two are related in some standpoint. Look deep inside yourself and really bring your own ideas and experiences to the table. Start with yourself first and get behind your message and then think who the best audience would be for this type of message. If your message is too broad or audience is too wide, take the time and narrow both. It will make for a more impactful purpose and message. Enjoy the process and invest the time needed to make it impactful for your readers.

Writing a book that truly resonates with readers involves a blend of artistry, authenticity, and connection. Here are some essential steps to achieve that: 1. Find your voice and stay true to it. Your voice is the delivery system for your experience. Whether it’s your own story or one you’re telling, hone and refine your unique voice. 2. Be honest and authentic. Admit your weaknesses, avoid sugar-coating, and don’t deceive readers with exaggeration or misrepresentation. 3. Relate the memoir to others’ experiences. Relate common experiences and offer practical ways to live. Let readers say, "If they got through that struggle, I might too!" Remember, writing is about weaving emotions, vulnerability, and shared humanity into your words.

Your purpose in writing in a book is underpinned by your deeply personal values. So if you’re still figuring out the purpose behind your book, this is a great place to start.

Understanding your purpose is akin to setting a navigational beacon for your book-writing journey. It ensures that every element of your book, from language to content structure, aligns with the core message you aim to deliver. This clarity not only enhances the coherence of your work but also strengthens its ability to resonate with the intended audience, fostering a deeper connection and increasing the likelihood of your book achieving its intended impact.

Writing a book is a great way to share your thoughts with others to tell your story and leave a legacy for your family and company. For me, I needed to find something in my heart that I felt could help make a difference in the lives of others. I have always been fascinated by leadership principles. I started here and made alist of themes I wanted to cover. My list started out very long and I was able to organize the list and pair it back when I worked with a ghost writer. The key here is finding key themes that resonate with your audience. Define who your audience is intended to be and start small and clear. From here your audience may expand, but you will definitely be writing with more purpose when your audience is well-defined.

Understanding your audience's needs and perspectives is crucial in thought leadership. When you write with empathy, addressing their challenges and curiosities, you create content that not only informs but also connects on a human level. This approach fosters a loyal readership and positions you as a trusted advisor in your field. Remember, the most impactful writing often comes from a place of service, aiming to enlighten and add value to your audience's professional or personal growth.

One way to write for readers, and have a voice that is authentic is to steer clear of Al generated text. Writing an engaging piece that is relatable takes human empathy and experience. You’re writing for the reader which means you need to understand the subject you’re writing about. Human emotion and experience as well as immersing the story with the five senses will engage your readers until the last word. Thoughtful insight combined with thought provoking ideas based off the subject you’re writing about is key to resonating with the audience after they close the book.

Yes! Purpose, structure, voice, and knowing your reader are all critical to your book’s success. One thing, however, and I see this a lot, is that authors neglect their premise. It’s often hidden under the surface and must be brought out. The question to ask is: Does the premise shake the ground of your reader and lead to a transformative experience?

A well-structured book not only facilitates reader comprehension but also enhances retention. As an expert, I've observed that a book's structure acts as a roadmap, guiding readers through the narrative or arguments. The introduction, body, and conclusion serve as checkpoints that help readers navigate the content, ensuring they grasp the intended message and can reflect on the call to action. This structure is crucial in non-fiction for establishing credibility and in fiction for maintaining narrative flow.

Read through your book and have someone who knows you well read through your book. I initially worked with a ghostwriter to help organize my thoughts, and then I had my wife read a copy. She told me the book wasn't me and she was right. I needed to own the content and write from my voice. Own your content and continue to read your book and make sure the book's key theme is referenced and reinforced throughout the book. Make sure several different people read your book and help with editing. It will help the content stay alive and not become stale. The good news here is that this process helps with future writing of articles and possibly a second book.

Editing and revising are critical to writing a book that resonates because they ensure the message is clear and compelling. As an expert, I advise authors to approach editing iteratively, recognizing that each round refines the narrative and sharpens the argument or story. Engaging beta readers or a professional editor can provide invaluable external perspectives, often catching issues the author is too close to see. Remember, a well-edited book reflects your credibility and dedication to your craft.

Testing your book with potential readers is a critical step in the writing process, akin to user testing in product development. It ensures that the content resonates with your audience and fulfills their expectations. This feedback loop can uncover insights that even the most skilled authors may overlook, as it provides a fresh perspective that aligns the book's value proposition with the readers' needs. Moreover, engaging with your audience early on can help build a community of readers who feel invested in your work, potentially aiding in word-of-mouth promotion upon release.

When I edit manuscripts and mentor authors the one thing that I come back to over and over again is where are the stories in your book? Readers want to see themselves and feel understood as they read a business book. They want to know that either you've helped people like them or you have been like them (preferably a mix of both!) and are interested in how you overcame the challenge that led them to picking up your book. Connecting with your reader is essential for your book to make an impact - to help people, to be shared and reviewed by them, elevating your book to one that they will talk about with their colleagues. Don't leave out the stories!