Comment rédiger un pitch à la fois créatif et simple ?

There's no universal creative writing. Those who've striken us with their most sparkling imagination in writing also have a not-fan club. As a former professional simultaneous interpreter myself, one of the essential takeaways from my practice and reflection is to know people as humans, to engage, not templates, to fill out. I always ask myself three sets of questions: (1) who is the speaker? what do I know about them? why are they talking here? what do they really want to convey? are they capable of conveying that? (2) who are the audience? what do I know about them? what are they looking to hear now? what's their main interest? what are they capable of understanding? (3) how can I use what I know to help bridge the infromation gap?

¡Comienza tu pitch de forma disruptiva! Olvídate del "buenos días, mi nombre es ... y hoy estoy aquí para..." En lugar de ello, comienza con una pregunta que capture la atención de tu audiencia, para ello tienes que conocer con anticipación a quién le vas a hablar. De este modo, sabrás cuáles son sus intereses y qué información puede captar su atención. Los primeros minutos son la clave para que ellos decidan si seguirán prestándote atención durante el resto de tu pitch. Ejemplo de preguntas de impacto: "¿Sabías que para muchas personas, el miedo a hablar en público está por encima del miedo a la muerte?" También puedes empezar con un breve video, una imagen o una breve anécdota personal o profesional.

First of all is important to enjoy the process of making your pitch. One way to do it is having fun telling your story to your audience, so that they feel inside the journey with you. Structure your pitch thinking about how innovative it is, how pertinent is the idea to the field and say it in simple language, so that any person from any background get your message.

A mí me ha funcionado siempre hablar desde la vulnerabilidad y humildad. No tratar de impresionar, sino tratar de conectar con la audiencia desde un lugar que hace que cualquiera que me escuche piense "yo podría hacer algo así". Como emprendedora social mi objetivo es que la audiencia se inspire para salir de la sala sabiendo que puede ser parte del cambio, que él/ella también puede transformar. Para eso el pitch debe partir de mi historia, pero después moverse del "yo" al "nosotros" para que la audiencia conecte y finalmente se sume al call to action

Any good 'story' - regardless of the purpose - starts with understanding the audience. Really understanding them. This means challenging one's own assumptions about the audience, and spending time learning about the audience - directly in conversations, and indirectly through observation. With a clear understanding, a much more compelling - and brief - 'story' can be crafted.

En mi experiencia, la única forma de conectar con la audiencia en un pitch (presentación) es siendo radicalmente honesto, hablando desde tu propia voz interior. Cualquier otra cosa sonará enlatado, artificial, postizo. No hables de Apple, de Nescafé o de Netflix, habla de ti, de tu historia, de cómo se conecta tu propósito como profesional con el propósito de ese producto o servicio que estás presentando. Y si no encuentras ninguna conexión entre tu propósito personal y el propósito (el porqué) del producto o proyecto que quieres vender, probablemente es que seas un cínico, en cuyo caso es mejor que no subas al escenario porque no va a funcionar.

Discovering your Raison d'Être, or your reason for being, is paramount. Translated from French, this concept emphasizes the importance of understanding the fundamental purpose behind you or your companies actions. By introspectively questioning yourself, your company, and asking why, you can uncover the core purpose of what you are presenting. The depth and meaning you infuse into your Raison D'Être will directly enhance the persuasiveness of your pitch, concept, and idea. In essence, a more profound and thoughtful exploration of your purpose will yield a more compelling narrative.

You've got to focus on your WHY. Not what you're trying to do, not how you want to go about it, but the WHY of it. The purpose. The reason. The rallying call. To get to your pitch's WHY, do three things: 1. Understand the impact that getting the pitch right will achieve. This has to be bigger than yourself. What change and outcome are you hoping to realize? 2. Define your Heartbeat Principles - these are the values and principles that you stand for. Like the beats of your heart, these can never ever be compromised. 3. Define your legacy. What do you want to leave behind when you're no longer here in 100 year's time? Articulate all of this into your WHY statement, your north star. Your mission. Your purpose.

Define your purpose as an architect crafting the blueprint of intention. Envision your pitch as an architectural marvel and the purpose as the foundation. Defining it isn't merely outlining; it's the architectural process that structures your pitch, ensuring every element aligns cohesively to construct a purposeful narrative that captivates and inspires.

Define your purpose with the precision of a sculptor shaping purposeful art. Imagine your pitch as a sculpted masterpiece, and the purpose as the guiding force. Defining your purpose isn't just outlining goals; it's the intentional sculpting that shapes your pitch into a purposeful narrative. Each element carved contributes to a unified purpose, ensuring your pitch conveys a clear message that echoes in the minds of your audience.

Si Algo nos enseñaron las redes sociales es que los primeros 3 segundos son vitales. Pero no solo en TikTok y reels. La mentalidad de autoplay y foreshadow la necesitamos para todo. Cuál es la mejor línea de entrada que te hace llegar al final y qué pequeños incentivos te doy a lo largo del contenido para mantener tu atención. No es solo dar la información, es organizar la narrativa con varios momentos entretenidos en poco tiempo.

The hook is what entices us; I often observe it in the dramaturgy of films. It's akin to the inciting incident that propels a character into action. First, you typically present a problem, followed by an explanation of why the topic is crucial. Then, you hit the audience with the inciting incident – the fundamental reason why immediate action is necessary. This propels your pitch into action, infusing it with a sense of urgency. This urgency could revolve around missing out on a significant opportunity in the market or current trends. In essence, the hook serves as an inciting incident, creating a compelling sense of urgency and importance for both the company and the world at large.

Usually, in order to have a hook is important your research for statistics, hypothesis, conclusion that can catch their attention. Reviewing financial statements, annual reports, sustainability reports, news, LinkedIn that tells more about the people and the company will help you to create your hook.

Lead with Intrigue Craft a hook that grabs attention fast. Pose a question or scenario readers want resolved. Don't dive into details first. Instead, pique curiosity so they engage fully. Stir emotion or insight, not data dumps. A potent opening primes audiences to listen fully.

Employ a hook as a literary magician casting a spell of attention. Picture your pitch as a spellbinding story, and the hook as the enchantment. Using a hook isn't just a tactic; it's the literary magic that lures your audience into the narrative, creating an irresistible allure that compels them to stay and explore.

When crafting a compelling pitch, prioritize simplicity and clarity while incorporating narratives. Present your information in a storytelling format to enhance memorability for investors or your audience. Considering the volume of startups they encounter annually, leaving a lasting impression is crucial, and storytelling can be the key differentiator.

Prendre son audience par la main et la plonger dans son histoire à la manière d'un film. J'aime beaucoup la méthode immersive. L'histoire devient alors plus fluide, simple et agréable à raconter. Cette technique est aussi une marque de générosité. Celle de proposer une expérience à vivre à son audience et des émotions générées. Le langage sensoriel et émotionnel est à favoriser. Chaque mot doit avoir une portée.

In my experience, storytelling is a very effective method to convey your message to the audience while keeping them engaged. A pitch which is tailored to resonate with the interests of the audience inflicts a personal connection helping in achieving their attention. A compelling story which is concise and clear in providing solutions to the chosen problem can do wonders!

La clave de un buen discurso de presentación, sobre todo si buscas trabajo, es contar tu historia de forma que se acabe relacionando con tu perfil profesional. Quizá me cuentes de dónde viene tu pasión por hacer ese trabajo, o puede que partas de una historia de tu infancia para hablarme de una habilidad. En todo caso lo personal engancha y da humanidad a un pitch profesional.

Ao longo da minha trajetória profissional, sempre usei a simplicidade para desbloquear os potenciais mais incríveis. Nesse universo dinâmico, onde a agilidade é crucial, a simplicidade não é apenas uma escolha, mas uma estratégia essencial. Mantenha em mente que as melhores soluções são frequentemente as mais diretas. Em um ambiente onde a atenção é disputada a cada segundo, a clareza e a simplicidade não são apenas preferíveis, são imperativas. Afinal, na simplicidade na história encontramos não apenas eficácia, mas também a beleza de soluções diretas e impactantes. Transcenda a monotonia do cotidiano e transformar o comum em algo extraordinário!!

Craft your pitch to be clear, compelling, and easily grasped. While visuals can enhance it, ensure that your 3-minute presentation focuses on essential information rather than overwhelming with data. Emphasize the most crucial points to capture attention effectively.

Beyond their creative and simplicity-enhancing roles, visuals serve as invaluable tools for conveying technical information, even contracts and legal terms! People often forget about that aspect, but once you have pitched and got the client, incorporating visuals in these contexts can transform complex and abstract concepts into easily digestible and understandable elements. Well-crafted visuals not only simplify the information but also aid in ensuring clarity and accuracy, reducing the risk of misinterpretation and that the relationship will work according to the terms of contracts.

Elementos visuais devem ser usados com discernimento, complementando, não ofuscando, a mensagem central. Eles são excelentes para simplificar conceitos complexos, facilitando a compreensão do público. É crucial saber quando e como empregar esses recursos, equilibrando a atração visual com o conteúdo informativo para maximizar a eficácia do pitch.

Visuals act as a cognitive shortcut, allowing our brains to process information faster and more efficiently. They tap into the brain's innate preference for imagery over text, enhancing retention and engagement. When used effectively, visuals can simplify complex information, making it more accessible and memorable. It's essential to ensure that each visual has a purpose and adds value to the pitch, rather than serving as mere decoration. Integrating visuals with storytelling can be particularly powerful, as it can evoke emotions and make your message resonate on a deeper level with your audience.

In my approach to pitching ideas, I prioritize clarity and audience engagement over showcasing extensive knowledge. I believe visuals, such as pictures, videos, and graphs, play a crucial role in conveying ideas effectively. Instead of relying solely on lengthy paragraphs, I integrate compelling visuals to simplify complex concepts and enhance the overall impact of my pitch. The goal is to ensure the audience grasps the essence of the idea, making the communication more accessible and memorable through the strategic use of visuals.

Looking, and feeling relaxed and spontaneous during a presentation takes hours of prep! Unless you are a really seasoned presenter I believe there is never an excuse for winging it. You have to get it in the muscle memory until it feels natural. I do this by writing my argument out long hand, then recording just my voice on the memo function on the phone. This makes it much more natural and conversational and you can refine it fast. It also means you don’t get distracted or critical of how you look. I refine further by creating a visual mind map clockwise with the skeleton of my presentation which seems to ‘imprint’ better on my mind than just words. I then rehearse to time and then start thinking about my body language too and props.

Una buena filosofía para una presentación en público, para cocinar, para jugar al tenis, para escribir... "Solo hacemos mejor, aquello que repetidamente insistimos en mejorar"

Simplify your pitch as a virtuoso playing the notes of clarity. Envision your pitch as a musical composition, and simplicity as the melodious notes. Simplifying isn't just reducing complexity; it's the virtuoso performance that ensures every note resonates, creating a symphony of clarity that echoes in the minds of your audience, making your pitch memorable and impactful.

Practice and refine your pitch as a performer perfecting their craft. Envision yourself as a skilled musician, refining each note for a flawless performance. Practicing isn't just repetition; it's the dedication to mastery. Like a musician fine-tuning their instrument, continuous refinement ensures your pitch hits the right notes, creating a harmonious and polished presentation that leaves a lasting impact.

Para mí, algunos aspectos básicos que practiqué: - No demasiadas diapositivas - Poco texto, pocas viñetas (si las hay) - Respira, respira, respira....el problema de la excitación es que hablas demasiado rápido, demasiado, y no oyes ni ves nada. Concentrarte en la respiración te ayuda a ir más despacio - Pausas, pausas retóricas... crean dramatismo, dinámica y dan tiempo a los demás para que asimilen las cosas - Si la presentación es demasiado larga y no puedes recordarlo todo: Al menos memoriza los primeros 30 segundos y cómo quiero terminar, cuál es mi mensaje final.

Having done hundreds of pitch presentations—and listened to thousands more— I can guarantee that it won’t get better as it gets longer. Quite the opposite. You’ve got about 10 seconds to grab your audience’s attention and another 8 minutes and 50 seconds to keep it until they tune you out. So give yourself a 9-minute constraint. Why? Because it forces you to be precise in your thinking and organization. That, in turn, will help you pack as much meaning into those minutes as you can. The 9-minute pitch... 1️⃣ Starts by creating empathy ↳ “Why should I care?” 2️⃣ Then builds tension ↳ “I’m curious to see where this is going” 3️⃣ And finishes by turning your audience into believers ↳ “Hey, this is great. How do we implement it?”

Tldr: (audience-who?) should feel (emotion-what?) after seeing the (creative surface-where?) and do (action-buy?) ....just my perspective after working with 20+ large global agencies and small boutique hotshops, written briefs, approved them and had the opportunity to review many pitches .. Keep it sharp, simple. If you can't tldr the pitch in the manner above (or a similar manner) the reams on audience profiles, research, features/benefits are just words.

Para escribir un Pitch que sea a la vez creativo y simple se requiere experimentar los beneficios de la «risa sin motivo alguno» al hacerlo activamos áreas de nuestro cerebro 🧠 relacionadas a la creatividad y la innovación. Ahora bien, recuerda sonreír antes, durante y después de exponerlo. Mucho mejor si además haces sonreír a tu audiencia 😉

Ultimately, a remarkable pitch is like an intricate puzzle. It requires each piece, represented by slides and points, to interlock seamlessly, creating a harmonious and compelling whole. Countless sleepless nights have been dedicated to the pursuit of that perfect flow, where every element weaves and connects effortlessly to the next. My past colleagues and I frequently dubbed this quest the "eureka moment" during our collaborative efforts on presentations—an instance where everything aligns to elevate the presentation to a higher plane.

Um bom pitch não pode ser completo sem finalizar com a chamada para ação. Que é exatamente o que o público ouvinte precisa fazer com aquela informação que recebeu. Isso está sempre relacionado com tomar uma atitude. Pode ser finalizado com uma pergunta do que precisa ser feito ou o que a pessoa fará com essa informação. Está relacionado com a solução para uma dor ou problema.