Comment alignez-vous votre stratégie de contenu sur vos étapes d’entonnoir de vente ?

Se você tentar vender "faça abdominais" para um obeso que ainda não reconhece que sobrepeso é um problema, pode dar o desconto que for: não venderá. Precisa sempre pensar em materiais para CADA estágio do funil. Se ficar disputando somente aqueles 3% que estão prontos pra comprar, prepare-se para pagar caríssimo no CPC!

To successfully map your funnel stages, you need to consider two crucial factors. The first one is your sales process and the steps your team follows to acquire a new customer. The second one is how your customers normally make purchases, which will give you an insight into how your sales cycle works. One common mistake is trying to apply the same sales funnels that worked for other businesses or industries to your own company. This approach usually fails because it does not take into account your customers' unique needs. Map out stages that help reduce entry barriers, making it easier for customers to interact with your company and make a purchase.

Inbound Marketing wandelt sich momentan. Potentielle Käufer sind immer weniger bereit, ihre Daten zu hinterlassen. Insofern werden anstatt Leads immer häufiger Handraisers generiert, die erst kurz vor dem Kauf für den Anbieter ersichtlich werden. Insofern ist es zu Beginn wichtig, die Phase "Kaufausbildung" als sehr lange Phase zu priorisieren.

Content is King. But the platform is Queen. You need both to rule your kingdom! The secret sauce of good content is: * Know your audience´s pains and desires * Talk about the outcomes your services provide It´s an amazing journey when we start to craft the right type of content talking directly to our audience. The more we write, the more we learn about them, and the more we discover ways to win their hearts through different types of content.

Always keep in mind to strategically align content types with specific funnel stages and prospect goals. Content can range from blog posts and ebooks for awareness to case studies and whitepapers for consideration, and testimonials and reviews for Conversion.. so, ultimately, landing pages and pricing pages drive action. We need to always keep in mind that a successful content strategy isn't just about creating isolated pieces; it's about building a journey,, and to carefully plan the flow of the content to seamlessly guide prospects from one stage to the next.

Da potentielle Kunden immer weniger bereit sind, ihre Daten im Vorfeld Preis zu geben, solltest du verstärkt im Ausbilden von potentiellen Kunden hin zu einem Kauf denken. Du befähigst also die unbekannte Person bestmöglich, einen Kauf tätigen zu können. Entsprechend solltest du vielmehr einen Ausbildungsplan anstatt eines Content Plans erstellen.

Personalization and Nurturing are really important in the sales funnel stages. Tailor your content to individual buyer personas and their specific needs within each stage. Utilize marketing automation and personalization tools to deliver targeted content based on user behaviour and preferences. Implement lead nurturing campaigns to keep prospects engaged and move them through the funnel.

A sales funnel is like a journey from just knowing about a product to buying it. Imagine it as a slide with 3 parts: top (awareness), middle (consideration), and bottom (decision). For the top, we create content like blogs or social media posts to introduce our product. In the middle, we share things like webinars or case studies to help people understand why our product is great. At the bottom, we offer demos or discounts to convince people to buy. That's how we match content with the sales funnel stages.

The best way would be to put yourself in the buyer's hoes And ask what questions do I have? What results do I want? What problems I want to solve right away? What interest me the most? What's stopping me? Who can I reach out to? How can I find them? You get your answers to your consumer's problems, you get answers to your inbound strategy.

Assim como "Só compram vinhos caros quem aprendeu a apreciá-los", só se inreressa por uma análise de safra de uvas quem já aprendeu o básico da diferença dos vinhos. Tem que conduzir o potencial cliente aos poucos. Chegar num leigo de vinhos com conteúdo super técnico é pedir pelo fracasso da estratégia!