Comment éviter les erreurs courantes de sites mobiles telles que les redirections défectueuses, les ressources bloquées ou les fenêtres contextuelles intrusives ?

Technical faults need to be take care off. Start with how mobile friendly your website is 75% of the traffic comes from mobile devices. One you are done with it focus on fixing the broken links, sometimes you are not aware but a link redirects you to a wrogn page avoid that. Lastly only add relevant content, dont make it too bulky or heavy, keep it to the point.

First, you need to check how much traffic is coming from mobile devices on your website. If it is more than 60 or 70%, then it would be great to invest your time in auditing your site for mobile compatibility. If only a small portion of visitors come from mobile devices, it is better to spend more time on other factors that can effectively drive traffic or generate leads. However, that doesn't mean you should ignore the audit entirely. GSC is a free way to highlight any issues that your website may be experiencing regarding mobile errors. Crawling a site using Screaming Frog with a mobile user agent could also reveal certain issues that need fixing. Don't solely rely on the tools; you can also manually check the site using various devices.

Sometimes, malware in your website code or database can cause unwanted redirects. Recently, hackers have been targetting mobile device users and planting malware that works only when the website is opened on phones in a specific location. If your users are complaining about strange popups, check your website on a malware scanner such as Sucuri.

Google Search Console is the first place to start. Any mobile errors are clearly pointed out with the exact issues and urls affected. Analytics tools such as Google Analytics are also very valuable to showcase where users usually drop off on a mobile device or which pages have the highest bounce rate which sometimes is due to certain mobile issues. Crawling a site using Screaming Frog with a mobile user-agent could also reveal certain issues that need fixing. However the single most valuable thing you should do is to manually go through a website with a mobile device on a regular basis. In fact, Google has thousands of manual reviewers going through almost every website on their search engine and this has to be done on a mobile device.

Google Search Console: Start here for clear mobile error insights. Analytics Tools: Use Google Analytics to spot drop-off points and high bounce rates on mobile. Screaming Frog Crawl: Consider this for uncovering issues. Regular Mobile Manual Review: Most importantly, regularly check your website manually on a mobile device, as Google's reviewers do the same.

Since many people are using WordPress to build websites these days which no doubt is a powerful platform, but it's easy to get caught in the trap of adding too many plugins. Each plugin might seem helpful, but they can pile up and slow your site down, especially with all the extra JavaScript running. I've experienced this firsthand. Before adding a new plugin, consider its impact on your site's speed. Optimize your work before using any other plugin like WPRocket etc. Also make sure you don't use multiple plugins to achieve the same thing. Secondly, understand the terminologies used in PageSpeed insights which will also help you to dig deep into the problems and find the right solution. Remember to build faster websites.

Aside from tools like PageSpeed Insights, you can explore other options for measuring and improving your site's speed. These may include techniques like compression, optimizing code, and maximizing browser caching to enhance loading times.

You're best using data within Google Search Console for performance metrics (Web Core Vitals). This is because this data is "field data" - that is, an average of real users. If you're using PageSpeed Insights or your own desktop/web tools, these are effectively "lab tests". You may have a faster internet connection than many of your visitors, for instance. Performance is subjective to the users!

Browser caching is in fact one of the best things you can do when optimizing your site speed. You can configure browser caching using Cache-Control, Expires, and ETag headers. For example, at realtor.com we implemented long-term caching of static resources. That helped reduce page load times by more than 35%! Compressing text-based content like HTML, CSS, and JavaScript using GZIP. GZIP works by compressing the size of the files that need to be sent over to the browser, thus speeding up download times. GZIP compression can cut down the size of text-based data by up to 80%. At Quattr.com, many of our customers have reported a reduction of over 25% in page load times after compressing HTML and JavaScript files.

Web hosting is one of the important factors in site speed. In addition, the correct choice of hosting can affect the security, uptime and accessibility of the site

Mobile users may not always have a fast and stable internet connection. To enhance their experience and avoid errors, consider implementing adaptive content delivery - this means that your site can detect the user's connection speed and deliver appropriate versions of your web pages. For users with slower connections, you can serve lightweight versions of images, reduce the number of scripts, and prioritize essential content loading first. This ensures that even users on slower networks can access your site without excessive delays or errors.

While focusing on the technical aspects of mobile site optimization, do not forget the user. Your site’s audience has specific needs. Cater to an older population, use a larger font; serve a young audience who are always reading on their mobile devices? Offer a dark mode and ensure all menu options can be reached while comfortably gripping the phone. Further, pay attention to each element as you introduce them into your site. Their interface, layout, and appearance will be different on different devices. Fixing them will take different routes and patches. Make the effort. It will make maintenance and content updates easier down the line.

Faulty Redirects: Stop redirecting users to irrelevant pages. Blocked Resources: Ensure Google can access vital content. Intrusive Pop-Ups: Eliminate disruptive pop-ups. Optimizing your mobile site is vital for both user satisfaction and search engine ranking. By steering clear of these common errors and following best practices, you'll ensure a smoother, more successful mobile browsing experience for your audience.

You can analyze your site speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. Simply enter your website URL, and these tools will provide detailed speed analysis and recommendations for improvement.

5 tips to avoid common mobile site errors and keep users happy: 1. Prioritize responsive design to eliminate redirects and adapt to all screens. 2. Optimize resources like images and videos to prevent blockages. 3. Use user-friendly pop-ups that respect experience and guidelines. 4. Test with tools like Google's Mobile-Friendly Test to catch issues early. 5. Review analytics to pinpoint emerging problems and maintain a smooth experience. Prioritizing mobile experience is crucial for satisfaction, engagement, and success. 

Just focus on creating quality content as Google says. Instead of focusing too much on keyword density, word count, and other unnecessary on-page factors, prioritize delivering concise and clear information. Write short sentences and paragraphs. Use bullets, responsive design, and fonts that can be easily tapped with fingers. The best approach is to assess your own content to determine whether it satisfies your needs and provides value.

In the mobile era, users often turn to their devices for quick answers and solutions during what Google calls "micro-moments." These are instances when users seek immediate information, like looking up a recipe, checking the weather, or finding local services. To optimize your content for these moments: Create Snackable Content: Craft concise and easily digestible content that provides quick answers. Structured Data Markup: This can help your content appear in rich snippets, knowledge panels, and featured snippets, providing quick answers to users. Optimize for Voice Search: Optimize your content to answer voice-based questions concisely, and include natural language phrases that users might speak aloud.

Here’s the thing… just be super valuable. If there is a good place for a picture, use a picture. If there’s a good place a list, a link, a video? Add them. Too many SEOs get lost in trial metrics like keyword density, keyword variation, blog post length etc. Just make good content. That’s what Google tells you they want you to do. They have an algorithm to determine this that is far more sophisticated than anyone’s ability to outsmart it. Make good content.

optimizing your site content is fundamental to a successful mobile site audit. By implementing best practices such as concise headlines, user-friendly text formatting, engaging multimedia, and compelling calls to action, you enhance your site's relevance and value to both users and search engines. Additionally, incorporating keyword and search intent optimization tools like Google Keyword Planner, Google Trends, and Google Analytics ensures your content aligns seamlessly with your target audience's needs and preferences. Ultimately, a well-optimized site content strategy is the cornerstone of a mobile site's success in delivering an exceptional user experience and improving search engine visibility.

Optimize your site content by using relevant keywords, creating high-quality, engaging content, optimizing images and multimedia, and improving page load times through caching and compression.

Another way to enhance usability is by using tools like clarity to know about the dead links, rage clicks and javascript errors which are buggy. Resolving this helps not only in SEO but also in CRO.

Open your site on various devices (simulations aren't always accurate) and look at all the pages. Sometimes the simplest solution is best. It also helps to use templates, consistent image dimension, and other standards.

You will only be as good as your monitoring and measurement. Ideally, you want real-time or recurring monitoring of your web properties. Otherwise, systemized processes can help ensure consistency and reduce the probability of lingering problems that are difficult to explain later.

Usability Enhancement: To enhance usability, consider employing tools like Clarity. They help identify problematic areas such as dead links, rage clicks, and buggy JavaScript errors. Dual Benefits: By resolving these issues, you not only improve your website's SEO performance but also contribute to enhancing Conversion Rate Optimization (CRO).

Test your site usability by conducting user testing, gathering feedback, and using tools like heatmaps and session recordings to identify issues. Pay attention to navigation, mobile responsiveness, load times, and user-friendly design.