Comment évaluez-vous l’efficacité de votre marque personnelle ?

Wow such a large topic. One's Personal Brand is to be a Reflection of one's Light. Only light can disrupt darkness/ignorance. Learning one's eternal purpose is one's brand. When one is shinning out their Light of eternal purpose, then the Light brings about all it was purposed to do. One's Brand, One's goals, how other's perceive you is all based on one's eternal light within one's own self. One should be under a Master Teacher for a life time to learn, to be tested, to be tried and to learn self-reflection. Being a disciple and submitted to a Master Teacher will bring about changes to oneself and then out to others One's personal brand is one's eternal purpose and that needs to be discovered and then released through Agape Love.

Start with your Core Values. 3 words that define your identity that when in alignment, show up in how you behave and how you make decisions. We are each a combination of our unique human design and human conditioning. If you are seeking clarity, consider working with a coach to help you unlock what may be hiding in plain sight.

You are your brand. It is your social currency, and if developed properly, it can be an invaluable professional tool. It is for this reason that I refer to it as the business of your brand. Your reputation gets your name mentioned for opportunities in rooms you're not even in. In addition, it can lead to the loss of opportunities. What do you want people to think of when they think of you, and does that match how others view you now? If not, then get to work. You must learn, assess, correct, and build.

I think we need to be careful here. It is quality not quantity. Are you connected with people who inspire you, challenge your thinking, broaden your horizons? Do the speaking events showcase your knowledge, your brand and what you stand for? Are you being invited because your expertise is valued or because the organiser needs to fill a slot. You can make a bigger impact with less but meaningful numbers. Measure the outcomes of your visibility not just the reach.

A great source for evaluating our brand is the people who don’t know us personally yet. I’ve had some folks come up to me and share their perspective on my brand and messaging voluntarily. I’ve heard some things that may not be on point or from my intentions or I’ve heard more often that I seem to match the personality that they see and hear about. It’s about getting raw feedback and seeing if it’s consistent with the intent of our brand. I also ask them questions to learn how I can be better and how I can be more effective. The great thing is people will share their ideas when asked. Ask away today because people are waiting to give us feedback!

View every interaction you have as a chance to build up or tear down your personal brand. Every in person interaction. Every “private” text, email, or message you send. Every post you share. Ask yourself what image of you would a complete stranger form if they only saw that one item.

I have a digital health check to understand the value of someone's brand. I google the person’s name and see the images, videos and news popping up. While the text information is common and can be self-generated these three are not. They indicate how some other institutions or the industry feature the person and their views about him/her/they. It's the industry footprint of one's personal brand. How many times the person has been invited to contribute to the industry? It showcases the internal brand and business relationships which might not show up online otherwise. Each time I meet a CXO or an influencer I do this exercise. My assessment it's proven it's worth 90% of the time.