Quelles sont les bonnes pratiques pour utiliser Google Search Console pour auditer votre référencement ?

Overview report The overview report gives you a quick snapshot of your site's performance, including impressions, clicks, click-through rate (CTR), and average position for your pages and keywords. You can use this report to see how your site is doing overall and compare different time periods. You can also filter by device, country, search appearance, and date range to drill down into specific segments.

Utilize Google Search Console to conduct a comprehensive SEO audit by analyzing performance metrics, such as search queries, click-through rates, and impressions. Identify and address issues flagged by the platform, such as crawl errors, indexing problems, and mobile usability issues. Leverage the Coverage report to ensure all pages are correctly indexed and fix any errors or warnings. Use the URL Inspection tool to troubleshoot individual URLs and monitor the site's overall health and performance over time.

➡️ Fix crawl errors & mobile issues (technical SEO). ➡️ Find weak keywords & pages for content improvement. ➡️ Check titles & descriptions for better click-through. ➡️ Look for penalties & security problems to fix. ➡️ Submit a sitemap (helps Google find your pages).

Google Search Console me aprece una de las mejores herramientas SEO que existe. Al ser propiedad de Google, sus datos son bastante fiables y exactos. La evolución general en un rango de 3 meses nos puede dar una idea de cómo evoluciona el proyecto y de si lo estamos haciendo bien o no. Recomiendo ordenar por impresiones al principio del proyecto, para ver qué URL's están comenzando a ver con buenos ojos Google y seguir publicando ese tipo de contenidos.

Audit your SEO with Google Search Console by starting with the Performance report. Analyze top-performing pages and keywords. Address any technical issues highlighted in the Coverage report. Fix crawl errors and ensure proper indexation. Use the Enhancements report to optimize mobile usability and structured data. Correct any errors in the Links report to strengthen your backlink profile. Check the Manual Actions report for penalties and resolve them promptly. Regularly monitor and update these areas to maintain high SEO standards. Efficiency and precision are key.

To fully leverage the performance report, focus on dissecting the data for top and underperforming pages. Highlight successful keywords and replicate their strategies across your site. For pages that lag, investigate SEO shortcomings or content quality issues. Use filters to analyze specific queries, countries, devices, and search appearances to refine your tactics. Integrating this data with broader analytics tools can provide insights into bounce rates and conversions, enhancing your overall SEO strategy and enabling precise improvements.

Pour tirer parti du rapport de performance, l'analyse des mots-clés avec un bon positionnement mais un faible CTR peut révéler des opportunités d'optimisation des titres et descriptions. Les requêtes qui ont beaucoup d'impressions mais peu de clics indiquent des sujets de contenu à exploiter. Comparer les performances entre mobile et bureau permet également de s'adapter aux besoins croissants des utilisateurs mobiles, un élément clé en SEO.

Based on our experience with clients, Google Search Console's performance report is useful for uncovering the true intent behind search queries. This insight can be pivotal for either crafting new content or refining what's already there. Notice a surge in impressions but not in clicks? And there's no shift in keyword ranking? Delve deeper. By understanding the intent behind these keywords, you can tailor your content's tone and message to better rank within that specific topic area. Moreover, it's wise to monitor and report on keyword growth at the page level each month. This ensures your conversion funnel resonates with the kind of content your audience is seeking. Any misalignment can not only puzzle Google but also potential clients.

I prefer pulling Performance report data from Search Console into Looker Studio to get easy YoY comparisons. Being able to tie landing pages, the ranking queries and clicks and impressions into one easy to read table is one of the main benefits!

Algo que suelo hacer con el informe de rendimiento y que creo que se hace en pocas ocasiones es filtrar por dispositivo. En mis webs/blogs suelo incluir widgets laterales y si el dispositivo mayoritario desde el que me visitan es mobile, éste aparecerá abajo del todo de la pantalla, por lo que me plantearía no incluirlo, ya que el usuario móvil no lo verá

To make the most of the coverage report, prioritize resolving errors and warnings to enhance your site's indexability. This includes fixing crawl issues, ensuring correct implementation of canonical tags, and addressing any redirect errors. Use the detailed view to understand the specific reasons behind excluded pages and validate repairs directly within the report. Submit sitemaps and request re-indexing once issues are resolved to speed up the process of reflecting changes in search results. Regularly monitoring this report will ensure that your site maintains optimal visibility and performance in Google's search index.

Le rapport de couverture permet de prioriser les corrections en identifiant les erreurs critiques qui bloquent l'indexation. L'analyse des pages exclues peut révéler des erreurs de configuration, comme des balises noindex non souhaitées ou des conflits de canoniques. Comprendre l'origine des pages non indexées, qu'elles proviennent d'un sitemap ou d'autres sources, aide à diagnostiquer et optimiser la structure du site. Valider régulièrement les correctifs garantit une indexation fluide et un suivi efficace de l'impact des ajustements SEO.

The Coverage Report in Google Search Console shows: Error: Pages that couldn't be indexed (e.g., 404 errors). Valid with warnings: Pages indexed with issues (e.g., mobile usability problems). Valid: Successfully indexed pages. Excluded: Pages intentionally not indexed (e.g., via noindex or duplicates).

The coverage report offers a detailed view of your site's indexation status, highlighting errors, warnings, valid pages, and exclusions. It ensures Google is crawling and indexing your pages properly and helps resolve any issues affecting rankings. The report also displays page sources, such as sitemaps, canonicals, redirects, and AMP, and allows for fix validation and indexing requests.

The enhancements report is crucial for leveraging site features that can significantly boost your visibility and user engagement on Google. Focus on meticulously implementing and optimizing breadcrumbs and sitelinks search boxes to enhance navigation ease. For content-specific features like FAQ and how-to schemas, ensure they are correctly marked up to maximize visibility in rich results. Mobile usability is another critical area; prioritize resolving any usability issues to cater to mobile users effectively. Regularly monitor this report to address any new errors and validate fixes to maintain optimal implementation of these enhancements. By doing so, you can enhance user experience, improve CTR, and drive more traffic effectively.

Le rapport d'améliorations est crucial pour s'assurer que les éléments de votre site, comme les fils d'Ariane et les FAQ, sont correctement configurés pour optimiser l'expérience utilisateur et la visibilité dans les résultats de recherche. L'identification des erreurs ou avertissements permet de corriger rapidement les problèmes qui pourraient limiter l'affichage de ces fonctionnalités enrichies. L'analyse des impacts sur les impressions et les clics aide à mesurer l'efficacité de ces optimisations et à ajuster les stratégies en conséquence pour maximiser le trafic organique.

The Enhancements Report in Google Search Console tracks: Rich Results: Structured data errors and issues (e.g., for FAQs, reviews). Core Web Vitals: Performance metrics like loading speed, interactivity, and visual stability. Mobile Usability: Checks for mobile-friendly issues (e.g., text too small, clickable elements too close).

The enhancements report details how your site leverages features like breadcrumbs, sitelinks search boxes, FAQs, how-tos, and mobile usability to boost visibility and functionality on Google. It helps verify compliance with feature guidelines, addresses errors, and shows the impact of these enhancements on your impressions and clicks.

The links report is essential for analyzing your site's link profile. It shows both external and internal links, top linked pages, and top linking sites, which helps you assess your site’s authority. Use this data to identify linking opportunities and issues, ensuring links come from reputable sources. Also, check anchor texts to align them with your SEO strategy, enhancing relevance and authority. Comparing your link profile with competitors can reveal strategic opportunities for improvement. This approach not only strengthens SEO but also enhances user navigation and experience.

Le rapport sur les liens est essentiel pour évaluer la qualité et la pertinence des liens externes pointant vers votre site. Des liens sains renforcent l’autorité de votre site. L'analyse des textes d'ancrage utilisés permet d'identifier des opportunités pour diversifier et optimiser les mots-clés associés. Examiner les liens internes aide à améliorer la structure du site et la distribution du "jus SEO" entre les pages. Enfin, comparer votre profil de liens à celui de vos concurrents offre des insights précieux pour affiner votre stratégie de netlinking et découvrir de nouvelles sources de backlinks.

The Links Report in Google Search Console provides: Top Linked Pages (External): Pages with the most backlinks from other websites. Top Linking Sites: Websites that link to your site the most. Top Linked Pages (Internal): Pages with the most internal links from your own site. Top Anchor Texts: The most commonly used text in links pointing to your site.

The links report offers a snapshot of external and internal links to your site, showcasing top-linked pages and referring domains. It helps evaluate your link profile and authority, uncover link-building opportunities, and analyze anchor texts and target pages, including comparisons with competitors’ strategies.

Google's manual actions exemplify their commitment to transparency and maintaining the quality of search results. When a manual action is taken against a website, it's an opportunity for site owners and SEO professionals to assess their strategies, identify issues, and take corrective actions. This transparency builds trust within the digital ecosystem.

The Manual Actions Report in Google Search Console shows: Manual Penalties: If Google has applied any penalties for violating guidelines (e.g., spammy content, unnatural links). Action Details: Describes the issue and affected pages. Request Review: Allows you to fix the problem and request reconsideration.

Quelques pratiques clés pour optimiser l'audit avec Google Search Console : 1. Surveiller les baisses de trafic : Identifier rapidement les pages affectées pour résoudre les problèmes. 2. Comparer requêtes de marque et non-marque : Ajuster la stratégie de contenu en fonction des résultats. 3. Vérifier l'état de sécurité : Assurer l'absence de problèmes de sécurité, comme les logiciels malveillants. 4. Optimiser les Core Web Vitals : Utiliser les rapports pour améliorer la performance et l'expérience utilisateur. 5. Intégrer avec Google Analytics : Combiner les données pour une vue complète des performances et du comportement utilisateur.

Algo que repito con bastante frecuencia es el uso de la extracción de expresiones regulares, desde rendimiendo > nuevo > consulta > personalizada (regex), para encontrar keywords de tipo long tail, para poder usan en mayor medida dentro de mis contenidos.

Creating dashboard with looker studio that is plugged in via Search Console API to Search Console. That way you can export way more than in search console itself.

For large websites with lots of different subfolders, you can set up separate Google Search Console properties for each section. For example, if you have an international website, you can segment the properties by country subfolder. This allows you to isolate data, and get better insights into the performance of each section of your website.

Creating a PHP/Python App with Search Console API that will help you show which keywords are performing better on your page and then revamp the article to meet content requirement of those keywords as well.