Quelles sont les meilleures plateformes de publicité de recherche pour accroître la notoriété de la marque?

Using display campaigns with a Brand Awareness & Reach goal is a great way to introduce your brand to potential customers. Utilizing CPM bidding allows you to tell Google how much you'd be willing to pay for 1,000 impressions for your ad. If you have done research on your target audience, it also makes sense to utilize placements on the display network to put your ads where your audience is most likely to be browsing. You can also run search campaigns with a Brand Awareness & Reach goal but it unlikely to accumulate as many impressions. Your CTR will be higher though.

Certainly, Google Ads is a powerful platform to reach the target audience at right time when they're searching for related products or services. Its versatility in ad formats and targeting options makes it a go-to choice for many marketers. To get the most out of it, focus on these key areas: Keywords: Use tools like Google Keyword Planner to find the right keywords. Ad Copy & Landing Page: Your ad text should grab attention and match what's on your landing page. This can help improve your Quality Score and potentially lower costs. Targeting: Use available options to narrow down who sees your ads. Don't forget about remarketing to capture those who've visited but not converted. Use Google Analytics to see what's working and what's not

Bing ads give so good results and oftentimes they have good conversions as well but here's the problem: only 15% of world of world uses it, which means only 1.5 people out of 10 are using it so it's a very low number but with Bing Ai maybe we'll get that to 20%

Amazon Advertising is a powerhouse when it comes to increasing brand awareness for e-commerce businesses. Its targeting options are indeed robust, allowing for granular focus based on product categories, and past purchase behavior of shoppers. This makes it incredibly effective for reaching an audience that's already in a shopping mindset.

Google Ads recently released Video View and Demand Gen campaigns into their advertising repertoire. These campaigns are great ways to get your brand seen. The purpose of Video View in particular is to maximize the # of views that your advertisement will accumulate. An internal Google study found that advertisers saw a 40% increase in views compared to in-stream skippable cost-per-view (CPV) campaigns. Something to look into.

Search advertising is an effective way to increase brand awareness by placing your ads in front of users actively searching for relevant products or information. Here are some of the best search advertising platforms for boosting brand awareness: Yahoo Gemini, Yandex.Direct, Baidu PPC, LinkedIn Ads, Twitter, Quora, Pinterest When using social platforms to increase brand awareness, it's crucial to create compelling ad copy & use targeting options effectively. Additionally, regularly monitor and optimize your campaigns to ensure you're getting the best results for your advertising budget. Each platform has its own unique strengths & demographics, so it's essential to choose the ones that align with your brand's target audience & objectives.

Hands down Google display ads are going to get your awareness into all platforms, They're very low on conversions but using display ads network is like putting your ad on a city flyer