Que faites-vous si vous souhaitez passer à une stratégie de marketing B2B et que vous avez besoin de conseils de réseautage ?

Actively seek out networking opportunities that align with your newly identified marketing capabilities. Attend industry-specific events and participate in relevant LinkedIn groups. When networking, focus on quality over quantity. It’s more beneficial to form deeper connections with a few key individuals who can offer mentorship, insights, or opportunities than to spread yourself too thin.

It's important to be self-aware of the value you bring, whether it's tied to a product, your personal brand or your story. It can take time to identify what makes you unique and how you contribute to your community and society. Once you have an idea of this, you'll have more confidence when attending networking events.

I disagree with the article in terms of assessing skills as the first step. In my opinion, the first step is defining what are your goals for networking as well as defining what are going to be the metrics to measure the success. It's through a well defined plan for networking that you are able to identify the key people that you need to connect with, what kind of relationships you need to build, as well as what kind of events or forums that are the best to accomplish your networking goals.

There is a huge opportunity for anyone wanting to get into a B2B marketing career right now. First I'll set the premise with one assumption, that is: The marketing career seeker has a basic knowledge of marketing already, just not with the latest software platforms and tools. That being said, at this point in time we are in an era where everything is new. Few have experience with the latest digital marketing tools because they are all just being upgraded to include AI feature sets. The most experienced marketing resource lacks experience with these new tools. I would pitch myself as the most enthusiastic, and economical, resource that they are going to find! Be creative! Your goal is to get the experience with the new tools ASAP.

To transition into B2B marketing strategy and network effectively, start by identifying relevant industry events like conferences and webinars. Set clear goals for each event, such as learning about new strategies or finding mentors. Remember, quality connections matter more than quantity, so focus on meaningful interactions rather than simply collecting business cards.

In addition to the strategies mentioned, promotional products can be a powerful tool in B2B marketing strategy. By giving out USEFUL customized tradeshow gifts or promotional items with your brand logo AND CONTACT INFORMATION, you not only create a tangible connection with potential clients or mentors but also ensure your brand remains in their mind long after the event. This strategy can significantly enhance the quality of interactions and the effectiveness of networking at industry events.

Identifying events is a critical step in transitioning into a B2B strategy. Here are some tips to find the right events for you: 1) Subscribe to industry news and Google Alerts. 2) Search for key events and make sure that the event meets your criteria for: - Market - Attendee profile (proper titles, decision-making abilities) - What is the expected number of attendees - Logistics: costs, booth requirements, exhibition hours. 3) Where are your partners and competitors going? 4) What is your expected ROI 5) Walk vs. exhibit - What is the most practical

Once you have your networking goals set and you understand what kind of personas & people you want to connect with and network with, then you need to identify all the options. There are industry events in almost every industry that are more technical than not. There are also a lot of events that bring the whole ecosystem of that industry. And there are obviously some events that cater to one region versus some dedicated to the whole globe. It's important to understand all these differences so you can select the events that have the highest probability of having the personas you are looking to network with.

1. Consider topics where you already have domain expertise either from work or personal life - or, the market you want to enter as a B2B marketer. 2. Leverage this interest and knowledge to develop an understanding of the key influencers in your chosen market, and any online or in-person events they are hosting. 3. Review how these participants market to their desired customer base (perhaps you are a customer / prospect of theirs) and develop an understanding of their event marketing strategy. 4. Sign up for events and before attending review speakers lists and those hosting / sponsoring these events. Connect with these individuals on LinkedIn, and look to make light, curious, positive connections with them in person when you attend.

Publish original content that highlights your unique insights into B2B marketing. Writing articles or posting about your experiences and knowledge in B2B marketing can significantly raise your profile and attract connections actively looking for expertise in this area. Also, utilize LinkedIn’s advanced search features to find and connect with potential mentors or peers. This proactive approach not only expands your network but also positions you as a thought leader.

Utilize LinkedIn as a powerful tool for B2B networking. Optimize your profile to showcase your interest in B2B marketing strategy and engage actively with relevant content by commenting thoughtfully and sharing articles. Join industry-specific LinkedIn groups to participate in discussions and connect with professionals in your field. Personalized connection requests to individuals whose careers or insights you admire can also lead to meaningful networking opportunities.

If not LinkedIn, then where else? LinkedIn's your go-to when it comes to networking with peers. The best part? Everyone's there to share knowledge or make connections. No need to wait for permission – just follow those who inspire you and have something to offer. Once you feel comfortable, it's time to reach out with personalized messages and kickstart those valuable connections.

Remember that Linkedin is the main source of your personal brand. Thus your profile has to be well aligned to the kind of network that you want to attract. This will enable people to find you easily and connect with you versus you going out and trying to connect with new people. This is a passive way of building your network, that complements all the work that you will have to do to actively build your network.

Utilize LinkedIn to expand your professional network and connect with individuals working in B2B marketing roles. Optimize your LinkedIn profile to highlight your skills and experience relevant to B2B marketing, join relevant groups and communities, and engage with industry content by sharing insights and participating in discussions. Don't hesitate to reach out to professionals for informational interviews or to request connections.

Step 1: Put away the businses cards. They suck! Step 2: Help people! Here's three ideas: Consider creating customized, tactical content that addresses specific industry pain points or trends directly tied to the interests of those you're connecting with. Initiate a small-scale webinar or workshop where everyone can share insights around a given topic, fostering an environment of collaborative learning. Alternatively, become a connector and introduce connections to other professionals in your network. Engaging in these meaningful exchanges not only demonstrates your commitment to the other person(s) but also enriches your network's professional landscape, solidifying your reputation as a valuable and resourceful marketer.

Actively listen and respond to the needs of your contacts by following their posts and engaging with their content. Demonstrating a genuine interest in their work can make your interactions more meaningful. Consider organizing virtual meetups or roundtable discussions on relevant marketing topics with your network. Now you're a connector in the industry and also providing a platform for collaborative learning and networking.

Approach networking with a mindset of offering value to others rather than just seeking opportunities for yourself. Share your knowledge, expertise, and resources with others in the industry, whether it's through providing insights, offering assistance, or making introductions. By demonstrating your value to others, you'll build stronger and more meaningful connections.

Always offer value! This is fundamental when you're networking, that every interaction that your network has with you is somehow adding value to their careers, to their lives, to their knowledge. This can include interesting postings about the industry, but can also include collaboration projects where you help them with specific deliverables. All this builds a much stronger network.

Offer value to your clients, e.g. organizing small focused gatherings to help them network with their peers and people they are interested in meeting. Keep them updated with market trends, your clients will remember you and know you care and understand their needs. It will be just a matter of time before you close a deal.

Quality and consistency above all! That is a secret to building strong relationships. The quality means that whenever you're reaching out, it's for something important or meaningful to the other person, such as work anniversaries or to see how a project was was completed. Consistency is pretty straightforward. You have to make sure that you're reaching out and connecting with your network on a regular basis. That doesn't mean that you have to write to every person every single day, but that you do make the effort to connect with all your connections from time to time.

Following up after making new connections is essential for nurturing relationships in B2B marketing. Send personalized messages expressing gratitude for their time and reinforcing any meaningful points of discussion. If there was talk of collaboration or further exploration of ideas, propose a follow-up meeting or call to delve deeper. Consistent communication demonstrates your genuine interest in the B2B marketing field and helps maintain the connection over time.

If you do not follow up with your connections, your marketing strategies will fail. Your competition is definitely taking the time to follow up. (Never think you are the only one your connection is talking with.) Also, take the time to customize the follow-up. A generic message is not as effective as taking a few minutes to customize your communications.

Building a strong network in B2B marketing is all about genuine connections. After meeting someone new, always follow up with a sincere message, thanking them for their time and highlighting what you found valuable in your conversation. Keeping the dialogue open and showing your interest in further collaboration helps nurture these relationships for future opportunities.

Following up after meeting someone is crucial. Send a personalized message referencing your conversation and expressing your interest in staying connected. This helps solidify the connection and opens doors for future opportunities.

Beyond consuming blogs, podcasts, and publications, there are additional avenues to stay abreast of industry developments. Online certification courses offer a structured approach to acquiring knowledge and skills. Engaging with professionals on LinkedIn within your industry provides valuable insights into emerging trends and updates in the B2B marketing landscape. Actively following and interacting with industry leaders fosters a deeper understanding of evolving practices and facilitates networking opportunities for collaboration and knowledge exchange.

Staying updated on industry trends and news is crucial in B2B marketing. It helps you join conversations with confidence and contribute fresh ideas to your network. By being well-informed, you not only showcase your expertise but also build valuable connections that can lead to exciting opportunities in the field.

A useful tip to keep in mind is to broaden your sources of information and include news from all areas. Even if a particular event is not directly related to your industry, it may still have an impact on it. Having a comprehensive understanding of what is happening globally will provide you with a more complete picture of your business.

Subscribe to industry publications and blogs to stay abreast of the latest trends and best practices in B2B marketing strategy. Regularly consuming relevant content demonstrates your commitment to the field and provides conversation starters for networking.

The B2B marketing landscape is constantly evolving. Subscribe to industry publications, listen to B2B marketing podcasts, and follow thought leaders on social media. Staying informed showcases your passion and allows you to contribute valuable insights during networking events.

Attend B2B events, like saas meetups and more. There is nothing more effective than meeting people. Also keep an open mind while meeting people - just talk openly and share what you are there for.

Volunteer: Offer your marketing skills to a non-profit or startup in the B2B space. This allows you to gain practical experience and build your network within the B2B industry.

What I think is important to also consider here is that networking as we perceive it to be is often not what networking actually looks like. Cold outreach is where people often see the most rejection and disappointment. Instead, I would focus on subtle contributions, being in the comment section, and having an opinion or question where others are leading a conversation. This is a great way for you to be perceived more openly by your prospects for networking. Don't just show up when you have something to sell, show up specifically when your prospect *explicitly* expresses a need.

LinkedIn is a powerful tool to those to aim to develp business conections. Avoid making cold connections. Be interesting. Offer value first. It will payback.

Volunteer Your Expertise: Volunteer your skills to a non-profit or a B2B startup. This allows you to gain practical experience while building your network within the B2B marketing community. Informational Interviews: Reach out to B2B marketing professionals you admire and request an informational interview. Ask thoughtful questions about their career paths, the B2B marketing landscape, and the skills required for success. These conversations provide valuable insights and can potentially lead to mentorship opportunities. Attend Industry Meetups: Look for local B2B marketing meetups or networking groups. These smaller, more casual gatherings provide a relaxed environment to connect with other professionals and learn from their experiences.