Que faites-vous si vos idées créatives s’épuisent ?

Explore fields outside your expertise to gain new insights and inspiration. Attend workshops, read books, or participate in online courses related to psychology, sociology, or design thinking.

Dedicate time to being creative. It can’t just be an hour. It needs to be at least a half day, or maybe several days, blocked off on your calendar for this specific task. Your brain can’t just flip into creative code. You need to be free from other tasks on your plate to be able to do this!

Disconnect to reconnect is a must! Engage with activities that normally you won't, like spend time outdoors, doing chores and the things that will help you feel that you've accomplished something.

To remain open to new experiences, experiment with different techniques, and persistently explore diverse avenues for inspiration.

Immerse yourself in different cultures through travel, virtual tours, or cultural exchange programs. Embrace diversity and learn from varying perspectives, traditions, and lifestyles.

For topics that are further out of my usual zone, I like to seek recommendations from friends. For related topics around similar scope of interest, I like to check out reading lists from people I already follow or podcasts which they have been guests on. You know the topics will be in a more connected realm.

First of all, creativity doesn’t activate with a switch. One has to exercise creativity all day every day by laughing at things only make sense to you, finding the weird face inside the wall pattern, sketching away on a piece of paper, anything helps keeping your creativity on. More speciffically keep yourself updated on the recent trends. There’s something like an exercise I develop for the people in my teams years ago I caller “cool start”. Every monday they had to share 5 things they deem cool, the catch is they have to be non-advertising work. (A drawing technique, a modern art peace, a music video, an effect, a piece of furniture) That way we can all think about advertising creativity but from non advertising creative perspective.

Partner with professionals from complementary industries to explore innovative approaches and cross-pollinate ideas. Collaborate on joint projects, share insights, and leverage each other's expertise!

Neil Gaiman a une routine d'écriture très simple : "Write or do nothing" (écrire ou ne rien faire). Il se fixe une à deux heures où il a le droit d'écrire ou de ne rien faire (mais vraiment ne rien faire). La créativité nait de l'ennui. Se fixer une plage horaire pour "créer ou ne rien faire" est une des meilleures manières de se "contraindre" à créer.