Que faites-vous si votre présence exécutive ne soutient pas votre marque personnelle ?

Storytime: Once there was a leader who felt stuck. Despite success, something was off. They took a step back, looked at how they acted at work and compared it to who they wanted to be. They realized the two didn't match. Seeking honest opinions from friends and mentors, they saw clear areas to improve. Gradually, they made small changes in how they communicated and led, aligning more with their true values. Over time, these changes made a big difference, not just in how others saw them, but in how they felt about themselves. It was a journey of self-improvement that led to genuine growth and better leadership.

A good place to start is to take an honest look at where the disconnect is happening. I'm a big fan of seeking feedback. Check in with your team, peers, and mentors for their honest input. Once you've pinpointed the areas that need work, you can make deliberate changes. This could mean working on your body language or being mindful of the words you use in your daily communication. Ultimately, it's about developing strong self-awareness and consistently refining your approach.

We all have a perceived image of ourselves, which is typically driven by ego, ambition, or desire of who we want to be! However this isn't always an accurate depiction, as others may well see something completely different, which is driven by behaviour, actions, reactions etc.. We all need feedback from people that know us and interact with us, in order to give an accurate account. I once wanted to be the strong one, the rock, the dependable one, who fixed everything and in my mind I was. But to the outside world, I was the destructive one, the irrational one, the one that caused chaos and problems. I took the feedback, made changes and I am now the person I wanted to be.

One approach is to gather feedback from colleagues through an anonymous audit, which we facilitate for our clients. This allows you to gain subjective insights into areas where improvement may be needed in your personal brand. Additionally, I recommend envisioning your ideal personal brand bio and writing it as you would like it to read in the future. By doing so, you can identify the necessary steps to bridge the gap between your current executive presence and your desired personal brand.

Remember, perception is key. Even small adjustments to your executive presence can make a big impact on how your personal brand is perceived by others.

If my executive presence doesn't match my personal brand, I may need to concentrate on improving my image, communication style, and leadership abilities. Seek input from trusted colleagues or mentors, work on increasing my confidence, improving my communication skills, and ensuring that my actions represent my intended brand image. Consistency and sincerity are critical in developing a strong personal brand that complements my leadership presence.

After identifying gaps, seek candid input from peers, mentors, or coaches on how your executive presence aligns with your desired personal brand. Embrace constructive criticism to create a focused plan for improvement.

Branding and executive presence is all about how others perceive you. In that case, it is only logical that an outsider view is asked for. Seeking feedback will help you assess gaps and also possibilities of how it can be fulfilled

Once the gaps are identified, think of the possible solutions for them, and speak with someone who is ahead of you and has already accomplished what you are trying to accomplish. It would cut down your time significantly.

I believe that self-awareness is the key to advancing in our careers, as it allows us to understand our personal strengths and weaknesses. Once we have a clear understanding of our current situation, it's important to set goals (with objectives and deadlines) for what we want to achieve. Seeking the opinion and support of mentors, leaders, and colleagues helps us gain an external perspective to assist us in building our development plan.

By now, you would have collected enough information, now is the time to start implementing the solutions one by one, and at the same time, keep assessing your performance with some set indicators.

Now knowledge is universal and easily available. So give more important on skill set. Make a personal brand that is original and not imposed. Give more emphasis on implementation.

Embrace opportunities for growth by investing in personal development initiatives tailored to enhance your executive presence. Whether it's refining communication skills through public speaking courses, honing leadership abilities via training programs, or aligning your appearance with your brand through wardrobe consultations, commit to continuous improvement. Remember, personal development is a journey, so stay patient and persistent in your pursuit of embodying your envisioned brand.

Once you have identify the gaps and weak areas then it’s time for personal development. This may include networking with other executives in the industry, participate in workshops and seminars, training in management skills and branding. These will help to increase confidence and communication skills. Personal development is continuous and as leaders this is key to stay relevant .

Personal development is crucial for enhancing executive presence. To achieve this, consider public speaking courses to improve communication, leadership training for management skills, and wardrobe consultations for professional appearance. Remember, personal growth is ongoing, so stay patient and persistent. By investing in these areas, you'll build confidence and credibility in your role. Keep seeking opportunities for growth to embody the brand you envision and achieve your goals effectively.

It's very important for you to do a thorough evaluation of your current play. You also need to understand what is executive presence based on your key audiences, that way when you begin to do personal branding and elevating your executive presence you will have some clarity of the end before you start. One of the things I found particularly helpful was joining professional groups that could help you elevate your executive presence like the ToastMasters International and very aggressively pursue your learning outcomes to grow your executive presence.

Maintain alignment between your communication style and your personal brand by ensuring consistency across all channels. Whether it's the tone of your emails or the body language you exhibit in meetings, every interaction should reflect the essence of your brand. For instance, if your brand emphasizes innovation and forward-thinking, your communication should be dynamic and receptive to new ideas. Consistent messaging not only reinforces your brand identity but also strengthens your executive presence.

Para mi es clave tener bien definida nuestra marca personal con tres puntos claves; pero es todavía mas importante conocer qué comportamientos nos llevan a trasladar la marca personal que queremos, a los diferentes foros en los que nos movemos. No en todos ellos tenemos las mismas oportunidades de intervención y hay que adaptar lo que hacemos en diferentes foros con diferentes roles para lanzar el mismo mensaje. Si no trasladamos la proyección de la marca que queremos a un plan de acciones que lancen esos mensajes nos arriesgaremos a que los mensajes que se envíen sean insuficientes o difusos y no se proyecte lo que queremos

Haz que cada palabra y gesto reflejen tu marca personal de manera coherente. Desde tus correos electrónicos hasta tu comportamiento en reuniones, asegúrate de que cada interacción transmita la esencia de tu marca. Si tu marca destaca la innovación y la visión de futuro, que tu comunicación sea dinámica y receptiva a nuevas ideas. La consistencia en tus mensajes no solo fortalece la identidad de tu marca, sino que también eleva tu presencia ejecutiva, reafirmando tu posición como un líder en tu campo. ¡Avanza con confianza y determinación hacia tus metas! 🌟💼

A few things come to mind, for starters begin with the end in mind (Stephen Covey) and ask questions of the executive team as to their individual vision of the company and the branding.

The digital personal brand is what people know about you before meeting you personally based on the information found on the internet. This first impression subconsciously affects their expectations & attitudes. If the information found leaves a professional, trustworthy, and positive impression, it is assumed that the individual is competent and reliable. However, if the first impression is unprofessional, or confusing, it creates doubts and mistrust, essentially working against the person. This is especially challenging for experienced leaders who have never considered digital presence important and are invisible or ill-represented online. Digital and physical presence must be aligned and managed strategically to ensure maximum impact.

Extend your executive presence into the digital realm by curating an online presence that aligns with your personal brand. Take a close look at your social media profiles, professional networking platforms, and any content you've published online to ensure they accurately reflect the image you wish to convey. Keep your online profiles up to date with your latest accomplishments, roles, and ongoing professional development endeavors to maintain consistency across all platforms.

Tu presencia en línea es una oportunidad para brillar y proyectar la imagen que deseas mostrar al mundo. Así como cuidas tu apariencia en persona, es igual de importante mantener tus perfiles en línea alineados con tu marca personal. Revisa tus redes sociales y plataformas profesionales para asegurarte de que reflejen con precisión quién eres y lo que has logrado. Mantén tus perfiles actualizados con tus últimos éxitos y esfuerzos de desarrollo profesional. Recuerda, cada publicación es una oportunidad para mostrar tu brillantez y avanzar hacia tus metas con confianza. ¡Deja que tu presencia en línea brille tanto como tú lo haces en persona! 💫📱

On this issue, we all have a footprint in the digital ecosystem. We must always share our professional experience in actions and achievements. Don't forget that we are people (not a perfume brand for example) so always include the humanistic aspect.

In today’s digital landscape, establishing a strong online presence is paramount, especially on professional platforms like LinkedIn. With over 850 million members it offers unparalleled opportunities to connect with experts in various fields. However, making a lasting impression requires more than a profile picture and job title. To truly stand out, focus on cultivating a compelling professional profile that showcases your expertise, achievements, and unique perspective. Actively connect with industry leaders, participating in relevant discussions, and sharing valuable content. Remember, there’s no one-size-fits-all approach; experiment with different tactics to determine what resonates with your audience and drives meaningful engagement.

A mí me ha resultado útil: - replantear mis objetivos y re evaluar nuevas opciones. - entender las estrategias de un posicionamiento digital acorde con mi personalidad. - re branding mi marca personal manteniendo mi esencia. - replanteando mi planeamiento estratégico como negocio. - enfocarme en uno o dos temas de especialidad.

Establishing your personal brand requires organization and dedication. Aligning the theory with what is on the business card demands commitment and seriousness so that you don't pretend to be the professional you are not, or diminish yourself to fit into certain situations. Interacting sincerely and according to the environment, working within your values, within what is non-negotiable for you.

Implement specific actions based on feedback and self-assessment to realign your brand. Always be open to evolving your personal effectiveness. Continuous learning is key to keeping your brand relevant and impactful.

Implement specific actions based on feedback and self-assessment to realign your brand. Always be open to evolving your personal effectiveness. Continuous learning is key to keeping your brand relevant and impactful.

Don’t overthink it. Look at the intersection of your why, your what, and your how. That’s the foundation of your personal brand. Flesh that out, and let that be your North Star. The rest will fall in place.

Bullet Points to Elevate Executive Presence: •Assess your executive presence. •Define brand values and image. •Get executive coaching. •Invest in professional development. • Invest in top tier images and videos. •Ensure consistency in messaging. •Network with industry leaders. •Seek feedback for continuous improvement.

Here are some additional considerations to address: 1. Professional Image: Ensure that your appearance and communication style align with your personal brand. 2. Networking: Build relationships with key stakeholders, industry leaders, and mentors. 3. Leadership Skills: Develop and demonstrate strong leadership qualities. 4. Continuous Learning: Stay updated with industry trends, acquire new skills to stay relevant and competitive in your field. 5. Emotional Intelligence: Develop emotional intelligence skills to manage relationships, navigate conflicts, and inspire others with your leadership style. 6. Authenticity: Be true to yourself and maintain authenticity to build trust and credibility with your audience.

Executive presence and personal branding go hand-in-hand and evolve with time. Executive Presence comprises 3 areas: How you act (gravitas) How you speak (communication) How you look (appearance) Relook at these 3 areas from the lens of being authentic and appropriate at work. Authentic to your values and attitudes, and your intention and goals. Appropriate for -the industry, organization, or occasion you are a part of. -the job level or position, role, and goal you are contributing to. -the person or group you will be associated with - the desired visual message or impression you would like to project. Identify the gap areas and take decisive steps to realign and redesign your personal brand.

We are all works in progress... and our personal brand needs to evolve with our personal growth. Never forget that your brand is what they say about you once you leave the room. People will always remember how you made them feel.