Que faites-vous si vos dirigeants ont du mal à tirer parti de la technologie pour améliorer l’expérience client ?

One of the most difficult biases to bypass during this stage is wishfull thinking. Know that when mapping needs there is a strong pull to only pay attention to the ones that will be covered by your product/service. However, the ones that are left outside will be the ones impacting your customer experience during the value realization stage. Make sure you understand how these rank within their priorities and the reason they chose you instead of other competitors (features? economical? Strategic alliance?). Stay tunned to changes in your customers and market that may alter this balance because your message and strategy will need to change accordingly.

Improving the ability of executives to leverage technology for an enhanced customer experience is crucial in today's rapidly evolving digital landscape. Here are several strategies that can be employed: - Training and Education - Hiring Digital Experts - Customer-Centric Approach (Culturally) - Innovation Labs - Collaboration & Communication Tools - Data driven decision making - Customer Feedback loops - Stay informed on Trends - Leadership & Vision

Understanding the specific needs of our customers and how technology can meet those needs is my first step. This involves gathering and analyzing customer feedback to identify gaps in our current tech-driven customer experience

Empower your executives with tailored training sessions and workshops focused on technology adoption and its impact on customer experience. Encourage collaboration between tech and CX teams to bridge knowledge gaps. Prioritize investment in user-friendly tools aligned with CX goals. Conduct regular assessments to identify pain points and adjust strategies accordingly. Foster a culture of innovation and continuous learning to adapt to evolving tech trends. By fostering a tech-savvy mindset and fostering collaboration, your executives can effectively harness technology for a superior customer experience.

An aligned customer journey reaching and connecting all teams and stakeholder will be imperative to ensure the effective customer experience solution is achieved.

It’s important to strike a balance between formal instruction and practical application. We can organize structured yet interactive training sessions that not only provide the necessary theoretical knowledge but also allow for hands-on experience with the latest digital tools. This approach ensures our leaders are not only informed about technological advancements but are also comfortable applying them in real-world scenarios. Your feedback is invaluable in refining these initiatives, ensuring they effectively address our needs while fostering an environment of continuous learning and improvement. Together, we can equip our executives with the skills needed to leverage technology effectively, enhancing our customer service approach.

I advocate for and organize training sessions for executives and team leaders on the latest CX technologies. Educating our leaders about the potential and practical application of these technologies empowers them to make informed decisions.

Collaborating cross functionally is really important for customer experience. When I was building out digital programs and customer events I worked as a liaison between Customer Success, marketing (both customer and product), sales, and product. It’s important to get the right key stakeholders involved.

Promoting a collaborative environment, I facilitate partnerships between our tech teams and customer experience leaders. This synergy ensures that technological implementations are not just innovative but also deeply customer-centric, enhancing the overall customer journey

Measuring impact and monitoring progress is key with maximizing value of customer experience programs. Monitor progress and iterate accordingly as needed to ensure you are on the right track.

Technology should NEVER replace the human touch. We've all been subject to technological horrors that decrease payroll but increase customer frustration. Automated phone systems, chat bots, dizzying website FAQs/help pages. None of these should replace the ability to speak to a real person who can ACTUALLY resolve your issue, answer your question, or improve your experience. Humans require humans to help enhance their experience.

If your ELT is struggling to leverage technology for an enhanced customer experience build a business case. Start with these two steps. Quantify Benefits: Estimate the potential benefits of implementing the solutions. This could include increased customer retention rates, higher expansion conversion rates, improved productivity, and lower future headcount projections. The solution needs to move the needle. Stating that your going to improve the customer experience is not enough Calculate ROI: Assess the costs associated with implementing the solution, including initial setup costs, ongoing maintenance, and training expenses. Then, calculate the potential ROI by comparing the expected benefits against the costs over a specific timeframe.

Empower your executives with tailored training sessions and workshops focused on technology adoption and its impact on customer experience. Encourage collaboration between tech and CX teams to bridge knowledge gaps. Prioritize investment in user-friendly tools aligned with CX goals. Conduct regular assessments to identify pain points and adjust strategies accordingly. Foster a culture of innovation and continuous learning to adapt to evolving tech trends. By fostering a tech-savvy mindset and fostering collaboration, your executives can effectively harness technology for a superior customer experience.