Quels sont les signes que votre contenu est obsolète lors d’un audit de contenu ?

Update your Images for more visibility -Use Alt-text - Use images that are high quality. - Replace them if they're not fit to the context Content Update on a regular basis is important.

First thing to check is that your website should talk about current stuff and stats. For example, if you wrote about an event or news from a few years back and didn't update it, your content might be less relevant to people looking for current info. Similarly, if your website has numbers or facts that are no longer true, it's a sign that your content needs a bit of a refresh. Keeping things up to date makes your website more reliable and helpful.

Une absence de fil conducteur entre le title, les balises Hn et les paragraphes. Il faut impérativement répondre à l'intention de recherche en proposant du contenu à forte valeur ajouté et bien structuré.

During a content audit, signs of outdated content include: old product mentions, discontinued services, irrelevant promos, outdated stats/research, broken links, non-alignment with current branding/tone, lack of freshness signals like timestamps, poor SEO visibility due to thin/duplicate content, and high bounce rates signaling low engagement. Regularly auditing and refreshing content ensures relevance, accuracy, and optimization for users and search.

Additionally, make sure the images are still relevant. For example, I once used a graph from Datareportal in my blog. But, it was when I audited it after some months that I realis that the graph was outdated. So, I replaced that graph image with the latest one.

Keeping content meticulously up-to-date also provides opportunities to deepen value for your audience. Think beyond just swapping in the latest statistics - take time to expand and refine entire sections when adding fresh information. Don't just plug in new data points. Reevaluate whether emerging trends require wider changes to your overall messaging and tone. Are there related new factors your audience would benefit from understanding? Update content with an editorial eye toward maximizing relevance.

Adding data or statistics to your content can boost the credibility of your claims. However, it's vital that you use up-to-date data. So, if you use data, make sure to update it timely. My go-to website for Data is Datareportal (for digital-related data). They update their reports every quarter and it makes it easy for me to update the statistics I have given in my blogs.

Apart from stats & references, review opinions, recommendations, or best practices that may have changed over time. Check whether your content reflects the most current thinking. Search your content for phrases like "as of this writing" or "current projections estimate." This can indicate information at risk of being outdated. Scan for mentions of software, products, companies, or technologies that may have been updated or changed since you published the content. Schedule regular content reviews and updates (every 6 months) Have a style guide that requires citing publish dates and data sources. Assign team members specific data sets/topics to monitor and keep updated. Have a system to tag or flag outdated assets due for refresh.

The world is advancing and what is relevant today might not be tomorrow. Regularly updating your website with current information makes your readers and search engines value what you put out.

Data should not be more than a year old. If the stats are older or go back more than a few years, than your content needs to be updated for relevance. Keep going back to it and add the latest date so people know that it has new information and statistics.

Having inconsistent tone and style isn't a sign of outdated content but a sign of low-quality content. Always create a checklist so that all you have to do it follow it while auditing.

One of the things that every brand should draft in their branding file is the style and tone of voice they'll use throughout the brand's existence. This will help keep your content in check and ensure uniformity and consistency.

Tone and voice are highly important to keep your content consistent, but there are other few things to consider such as grammar and punctuation, formatting guidelines, brand specific vocabulary and inclusive language.

When companies go through a rebrand and don't update old content, it sticks out like a sore thumb. Customers might disregard it because they assume the content is out of date, even though it might still be highly relevant. If you're rebranding, make a list of pages that will be updated, reskinned, or deleted. it takes a long time, but it ensures consistency across your website.

Me gustaría añadir el hecho de que aunque un texto tiene que tener su toque "SEO" no dejemos de pensar que escribimos para las personas. A veces esta falta de tono y estilo que confunde también se debe a que se escribe como "robots" para posicionar muy bien en Google. Revisar el contenido y ver que es claro y comunicador es importante.

I'd like to add low ranks and traffic as well to this. Low ranks, because Google gives preference to relevant and updated blogs. Traffic, because the audience wants fresh and useful content. PS: Even if your blog is updated with the latest data, it won't perform sometimes. That's when you should dive deeper, analyze and edit the content.

After we publish a blog post, we must ensure that the content scores the audience's attraction. It will take some time and it is a pure reflection of our marketing efforts. However, during the content audit, low engagement and conversions are signs that the content requires a refresh. 1. Usually, I start with optimizing the Meta Title and Description to align with the trend. 2. Alter part of the article or the whole by replacing outdated information with new ideas and thoughts.

A/B testing, using call to action words, refining the value proposition and seeking customer feedback are some of the tips that will help you deal with low engagement and conversion issue.

Let's talk about the elephant in the room: AI. If and when you use AI tools to help you strategize/refine content, be smart about it. Use your AI tool to ideate, outline, create tagline ideas, and root out generic verbiage. Never use it as an excuse for not doing your own work. Your audience will tune out immediately if they get too much "AI-speak."

Not a sign of outdated content. Low engagement and conversion are low marketing efforts. Not every piece of content will be shared or receive comments, yet it may receive views (even if it is outdated!)

Rather than quick fixes, aim for meaningful content upgrades that reignite value. Research popular related topics and questions your audience cares about right now. Then expand pages to help them more. Add sections, guides, visuals and examples to address needs. Update your focus keywords too - make sure you're optimizing for terms people actively search for. Refreshing stale content pays off in relevance and new organic traffic.

When creating content, aim for evergreen topics that are optimized for on-page SEO. By doing so, you can reduce the need for frequent SEO fixes. It's also helpful to have an SEO checklist that you can use every time you publish. Research relevant keyword phrases in your area of expertise to ensure that you are presenting an authoritative voice on the topic.

1. Keywords change overtime. Updating keywords is a great way to keep your blog updated. 2. SEO techniques & tactics are changing everyday. Incorporating latest ones is a great way to keep your blog updated.

From my point of view, #SEO is an art and not an exact science. As an art, it is necessary to practice it every day. Look at the performance data of our content, if the keywords are really relevant to those who search for them. And also, try every day to discover the search intention of our audience, to then offer new content that responds effectively to that intention. It is an everyday job, which with perseverance will generate lasting fruits over time.

SEO is a long-term task and it starts with fixing technical aspects first that may include: 1. Improperly configured site navigation 2. Missing or poorly implemented meta tags 3. Lack of HTTPS 4. Insufficient crawlability - Issues with robots.txt, or overly complex JavaScript. After fixing these issues a keyword rich, easy to read and understand and engaging content will boost your visibility in search results.

Conteúdo duplicado pode atrapalhar muito as métricas do seu site. Se você notar que existem dois conteúdos extremamente semelhantes, por exemplo, não exite em deletar um deles. Encontrou conteúdo canibalizado? Decida qual dos artigos vai manter, e qual vai deletar. Assim, ao invés de perder tempo tentando reutilizar o artigo duplicado, você pode focar suas energias em atividades mais urgentes e que tragam resultados mais efetivos. Também é possível arquivar esse conteúdo semelhante, caso você ache que encontrará um uso futuro para ele. Mas, atenção! Lembre-se sempre de que artigos duplicados - aqueles extremamente parecidos, não devem ser publicados.

Think of content gaps and overlaps like having missing or extra puzzle pieces. Now, there's another twist to this story – something called content cannibalization. It's when you have multiple pieces fighting for attention, kind of like having two puzzles mixed up. Picture this: your website has articles or pages that are too similar, competing for the same spotlight. It confuses both your audience and search engines. So, as you're solving the puzzle, keep an eye out for these look-alike pieces. When you spot them, decide if they need to merge or if one should take a backseat. It's like decluttering your digital space for a more straightforward and effective user experience.

Another way to make sure this doesn’t happen is to create spoke and sub-spoke before creating content. As you drill down defining your categories, then sub-cats, your end up with precise content that needs to be created. Once you have that make sure that you stick to the purview of the title or the subject that each article/blog is covering. Then using a mix of strategies like internal linking, keywords, etc. you create content that is branched, and differentiated while being connected with its immediate sub-category and category. Imagine a tree, where category is the trunk, sub category is the branch, and your content like little branches/leaves, connected to one branch (spoke). Hope this makes sense, else feel free to to drop a text!

Content gaps may emerge over time. As new innovation takes place, what was not a topic worth considering suddenly becomes relevant. Now all you need to do is find an angle that fits in with your content.

One thing that you need to see when identifying gaps is also look for content cannibalization. Content cannibalization occurs when multiple pages on a website target the same or similar keywords, causing them to compete against each other in search engine rankings. This internal competition can lead to a diluted online presence, hindering the overall performance of the site, and confuses search engine algi, making it challenging to determine which page to prioritize for a particular query. Proactively managing this issue ensures a streamlined and effective content strategy.

Outdated Cultural References: If the content includes references to current events, trends, or pop culture that are no longer relevant or have evolved, it may be a sign of outdated material.

Content, images, videos can be fine and still be outdated. People consume content so fast and you have to catch up so keep rewriting content in newer ways, figure out how to blend latest trends with your niche and redo it.

J'ajouterais des outils comme Alyze et l'extension Yoast sur Wordpress qui permettent de surveiller plusieurs aspects SEO (textes, images, liens), sinon c'est un très bon article :)

Extensive use of AI platforms. A good content writer is one that use AI platforms for research formulates the information and then personalizes the tone and communication according to the client or company's requirement. Using AI to copy-paste content is when you will loose out

Team member often have different standards, benchmarks and values for what ‘excellence’ means and looks like. Before doing audits/content reviews/etc, getting a grid for the team’s perspective on this is beneficial. It can help mitigate misunderstandings, potential hang ups and manage expectations down the line. Some good discussion points are: -Defining what the standard of ‘excellent content looks like’ for the company -Identifying the team’s position on ‘done is better than perfect, we can go back and fix stuff’ vs ‘done is correct the first time’ -Identifying whether or not ‘details matter’ vs ‘don’t get stuck in the weeds’ Having these things outlined ahead of time helps get all eyes on the same target and heading one direction🎯