Votre équipe de projet et vos utilisateurs ont des préférences de conception contradictoires. Comment naviguez-vous dans ce dilemme UX ?

User research goes beyond identifying what users like; it's about uncovering the "why" behind their preferences. By delving into user behavior patterns and motivations, you can identify underlying needs that may inform a solution that satisfies both the project team and the users.

1. Identify the Root Causes: Investigate the underlying reasons behind the conflicting preferences. Understanding the core motivations and concerns can reveal common ground or areas for compromise. 2. Use Data-Driven Decision Making: Rely on user research, analytics, and testing data to guide decisions. Presenting concrete data can help justify certain design choices and bridge the gap between subjective opinions. 3. Prioritize User Needs: Prioritize user needs and experiences, as they are the end-users of the product. Communicate the importance of user-centered design to the team, emphasizing how meeting user needs leads to a successful product.

Product needs often go beyond just user needs. Business needs can sometimes take precedence. These challenges require careful compromise from designers. Using the Jobs to be Done framework can help structure needs from various perspectives and find better compromises. Start by assessing the needs of both your team and users. Your team’s design expertise is crucial. Engage in active listening to understand each rationale. Often, conflicts reveal complementary goals. Clarify your design objectives and align preferences with these goals to find a better solution.

- Assess Needs: Evaluate the needs of both your team and users when faced with differing design preferences. - Balance Expertise and Satisfaction: Team expertise in design principles is important, but user satisfaction is key for success. - Active Listening: Understand the rationale behind each preference; conflicts may reveal complementary goals. - Clarify Objectives: Align design preferences with the overall objectives to find a harmonious solution. Assessing both team and user needs, actively listening to preferences, and aligning with design objectives help in resolving differing opinions and achieving a balanced, successful outcome.

Em minha experiência, muitas vezes os responsáveis pelo projeto não têm muito contato com os usuários reais, especialmente em projetos de grande escala. São os especialistas que nos auxiliam no desenvolvimento do sistema e, muitas vezes, devido ao seu amplo conhecimento, acabam se distanciando do usuário médio. A pesquisa é essencial para manter todos os envolvidos no projeto conectados ao usuário final, reduzindo o retrabalho no futuro e garantindo que o que está sendo desenvolvido realmente contribua para a vida dos futuros usuários.

El usuario es el "REY" siempre, ya que serán nuestro target final y para quienes estamos trabajando, en caso de que se desee aplicar algo "nuevo" siempre respaldar con datos 💡

- User Research: Essential for effective User Experience Design. - Data Collection: Use surveys, interviews, and usability tests to gather qualitative and quantitative insights. - Inform Decisions: Data guides design choices and aligns team goals with actual user needs. - Bridge Gaps: Research helps reconcile team beliefs with user expectations. Thorough user research is vital for informing design decisions, aligning team goals with user needs, and ensuring the final product meets user expectations effectively.

Instead of viewing conflicting design preferences as a stalemate, embrace them as a source for innovation. By establishing a clear hierarchy of user needs and business goals, you can create a framework for informed decision-making. This allows you to confidently balance competing preferences while staying true to the project's core objectives, resulting in a design that not only satisfies users but also drives business success!

Keep in mind that you are ultimately designing for your users. But also keep in mind that your project team has knowledge on why a certain method needs to be followed. Observing how users actually use your product will always give you insightful feedback on where your design is lacking and what points can be improved. This will also help in understanding which direction would the end user prefer to take. User testing gives you stronger data to rely on and ultimately justify your design decisions.

As a UX designer, fostering open communication between the project team and users is paramount. Present research findings and test results to bridge the gap between preferences and identify common ground. Consider cultural nuances, emphasize the user's role in shaping the final product.

To mediate effectively between your team and users, focus on the shared goal of delivering a great user experience. Approach discussions with empathy and openness, encouraging your team to value user feedback while also educating users on design constraints. Highlight the benefits of collaboration and emphasize the importance of finding solutions that balance both perspectives. This way, everyone feels heard and understood, fostering a cooperative and positive environment.

Implementing user feedback plays a vital role in the prioritization of design preferences with business objectives. With users as the key focus of the product/business, growth would be virtually impossible without them. Prioritize the most frequently received feedback first. Next, it helps to condense this feedback into a concise format to share with business stakeholders. By allowing stakeholders to learn real-world insights from their customers, you set the stage for a flexible design process. Compromising on business objectives and original design plans should be expected as scope, user needs, & the competitive landscape are bound to change.