Vous songez à franchiser votre entreprise. Que devez-vous savoir avant de vous lancer ?

Franchising is a proven, successful and scaleable business model that allows for business owners to be in business for themselves but not by themselves. Ideally, a franchise system looks to the system for correction and successful development.

Franchising is the most modern method of growing your business through franchisees who invest in owning their part of your business while sharing a part of their revenues for all the support and training and imparting the success formula the franchisor has mastered. Franchising is a win-win for all when done correctly!!!

Learning about the subject is the first recommendation to anyone interested in exploring something new in their business.  Franchising is a business expansion system. It works when the owner of a relatively successful business grants a license to use a trademark as well as a package of know-how, guidelines, and training to another person or group of people. It is based on the win-win principle that must exist at all times for the franchise system to be successful. Although the franchisor is the one who defines all the rules of her network, she must always ensure that they benefit her franchisees. In fact, if the system is not attractive from several points of view, especially the financial one, it will not even attract anyone.

Franchising successfully is all about how the franchise opportunity has been structured and implemented. When implemented correctly, franchising can create win situations for all parties concerned, franchisees, franchisor and suppliers. However, when implemented incorrectly this can be most detrimental for the franchisee who has invested heavily in the brand. TIP: Be sure to speak to franchisee’s within the system before eagerly investing your funds in any franchise.

If you are operating a successful business, the question you’d rather ask is why you must NOT franchise it?? With Entrepreneurs bringing in capital, managerial capabilities and local connect, you now have the potential to operate across the globe just like you did in your first location when you started your business. However, get an assessment done by an expert franchise development company on whether your business is really ready to franchise now or should you make more preparations before you really start.

First; do you fully understand the risks, work, investment and care it takes to be a franchisor? It’s not easy! And being a great franchisor takes a selfless human investor who is willing to do whatever it take to perfect and protect the franchise model. A great franchisor wants all franchisees to excel and will make it so unit economics always favor the franchisee growth and expectations. See an advisor and or franchise mentor before moving forward.

Expanding our businesses through franchising generates a greater positive impact on our society. It also increases the wealth of all the stakeholders associated with the company. If you are already receiving proposals to buy a franchise of your business, it is an excellent sign that it is perceived as successful. Add your passion, leadership, and professional support to building the expansion system, and the chances of generating a positive impact with a franchise network become very high.

In the early days of franchising your business, you will need to learn an entirely new business model and new industry. The learning curve can be very steep. Some of the challenges a new franchisor will face include: - Learning the regulatory landscape in franchising and maintaining compliance - Learning how to sell/ award franchises effectively and compliantly - Support models for franchisees and best practices for training and upholding system standards - Dispute resolution with franchisees Long term, you will also need to adapt the system for new technology changes or industry-wide disruptions/ changes. When events like the covid pandemic hit, everyone will turn to you for answers on how to pivot.

Franchising may seem simple on the surface but is extremely complicated with a million things that need to work in cohesion for success. Thats the difficult part. The easier part is that you have experienced franchise consultancy firms like sparkle★minds who can take you through the entire journey of creating the correct franchise model, strategy for growth, franchise marketing documents, manuals, training and everything else to make your franchising successful. Hence you know the challenges quite well and are adept at handling it well, early and professionally.

Marketing. Operations. Management/ HR Sales Technology Finance Site selection / mapping Lease negotiations Design Construction Grand opening And everything the future holds. Your jid is to follow a process, make it count, and build a business. Are you up for the challenge?

Indeed, franchising involves challenges like the ones cited before.  However, the first and most difficult challenge an entrepreneur faces is creating a successful business before franchising.

I believe the biggest challenge a franchisor faces is being true to their brand. All too soon it becomes harder and harder to turn potential sites down as the brand expands and becomes well established in the marketplace. But if the franchisor maintains the strategy of only selecting sites for expansion with the thought of “would I own this site?” Franchisors, if you wouldn’t own the site, neither should your franchisee.

Consult with a franchise analyst who has used 14+ years behind the scenes from inside franchising to help match clients with the right franchise. Don’t go at it alone. Do your due diligence. Have a de soon criteria dashboard. Have a score card to compare and contrast. Work with a franchise consultant, and franchise analyst that will save you time and money. For investors, franchise consultation services are of no cost. You have no obligation to buy. If it’s not a “hell yes” it’s a no. NO Franchise is Perfect… one should work to Uncover all of the “dirty little secrets” before you sign a franchise agreement.

When you make the decision to franchise your business, you are launching an entirely new business model with its own unique needs and requirements. The path to success in franchising your business will be more challenging and more expensive than you will anticipate; that statement will hold true no matter how prepared you think you are. Assess your reasons for wanting to franchise and then explore any other potential paths to achieve the same desired results without franchising first. Franchising can be a great path for scaling your brand but it is not as simple as "if you build it, they will come" so working with experienced advisors or professionals on the front end is paramount.

Franchising in a very different manner means letting your brand flag be hoisted and carried by various people in varied regions and formats. Thus before deciding whether we need to go for Franchising and decision concerning whether we are mentally and system-related fit to go expansion Further just to elaborate we need to have a watertight and debugged SOP and internal Control matrix ready for operations and processes to deliberate and have a regular review of same

An expert franchise consultancy like sparkle★minds can help you prepare your business for franchising like a pro. Every business and their owners have their own limitations, competition, and timelines to achieve their goals and hence your franchise development program is configured around what suits you. We have a proprietary 200+ questionnaire that helps wannabe franchise owners prepare for franchising helping them understand what it takes to really start franchising.

You need to make sure your business can be easily duplicated. How? By opening a second location, or a second office. Then you need to document each step-from beginning to end. Those steps can then become part of your startup and operations manual. Finally, when you approach a franchise development firm, you can show them you did it!

I'm a big believer in the idea that a franchise founder should be the person who brings on at least the first five franchisees in a system. The success of the franchise brand will hinge on how successful the first handful of franchisees in the system are and the founder of the brand should be very selective on who they bring in. Despite how proven you believe your business model to be up to this point, understand that these first franchisees are taking a big risk and will be instrumental in working out kinks as well as developing best practices for the system. Many brands will start with friends and family of the founder and should focus on scaling regionally first to ensure ample support to those initial franchisees.

Finding and selecting the right franchisees is one of the most difficult yet important parts of franchising.  As a franchisor, begin by clearly defining your ideal franchisee. Experienced consultants could be very helpful in doing so.  Then you have to invest in attracting prospects. The best franchises have a systematic approach and create a budget (from franchise fees).  You also need a lead conversion system in place. This means you need a process and tools for each stage of the funnel, where the lead advances only if she is a fit. As part of this process, getting to know the person or team is extremely important. Remember, having money is not enough to qualify a prospect to be part of your franchise.

This is the core of successful franchising. A franchisee buys into any franchise brand because they believe in the business and the support they will receive to become successful. Hence you need to configure your operations, marketing and training manuals and ensure that the franchisees are trained to execute them to the T In addition, atleast when you begin, you will have to work with the initial franchises at their levels of proficiency and ensure most of them are succeeding. This then becomes a habit.